Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. And who can blame them?

Conversion 115

Conversion SEO Brand Awareness eCommerce 115

Martech Series

JANUARY 5, 2023

The partnership is focused at extending the both companies active Web3 communities via increased brand awareness, engagement and vertical data intelligence using Plato’s content distribution and syndication network. Marketing Technology News: BLOCKBOARD Partners With FreeWheel to Expand Premium Video Access.

Brand Awareness 99

Brand Awareness SEO Entertainment MarTech 99

Ad Rants

FEBRUARY 22, 2023

In this blog, you'll learn how SEO for dentists can help increase your website's ranking and reach, attract more website traffic and patients, and grow your practice. Search Engine Optimization (SEO) Optimizing your dental website for SERPs is essential for getting found by potential patients.

SEO 130

SEO Conversion Rate Brand Awareness Conversion 130

Spoton Digital Media

OCTOBER 20, 2023

Many businesses pivot or shift when markets get rocky. But in times of change, it’s important to remember not to make impulsive or knee-jerk reactions — especially when it comes to your marketing and advertising. Let’s consider what may happen when you turn down — or turn off — your marketing and advertising. dropped by 13%.

Advertising 90

Advertising Marketing ROI Brand Awareness 90

AdvertiseMint

JANUARY 20, 2024

Do you get overwhelmed trying to maximize your digital marketing efforts? Well, some people live and breathe digital marketing. Enter – Marketing Consultants and digital marketing consulting services! Digital Marketing Consultants are specialized pros. Digital Marketing Consultants are specialized pros.

Marketing 52

Marketing SEO ROI Conversion Rate 52

Digiday

AUGUST 30, 2022

As the industry braces itself for the possible economic downturn, online veterinary care startup Dutch is working to recession-proof its marketing budget, cutting it by 90% and narrowing efforts to SEO. Around that same time, per Spector, Dutch went from spending an estimated $25,000 a month on SEO to $75,000 per month now.

SEO 66

SEO Brand Awareness Marketing Retargeting 66

Martech

SEPTEMBER 16, 2022

Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. Providing the content customers need when they’re ready for it ultimately leads to better outcomes for marketers. How important is personalization in content marketing?

Marketing 136

Marketing SEO ROI Conversion 136

Digital Ad Blog

APRIL 26, 2023

Digital marketing is vital to any eCommerce store that wants to succeed in today’s competitive marketplace. We will explore critical digital marketing strategies that eCommerce stores should adopt to stay ahead of the competition. To succeed in social media marketing: Create a business strategy that goes well with your goals.

eCommerce 52

eCommerce SEO Marketing Brand Awareness 52

Ad Rants

AUGUST 2, 2022

The platform is an important tool in a modern marketer's arsenal and helps your target audience locate your services when they search for businesses near them on Google or Maps, so it's critical that you get it right. A reputable local SEO service can help you identify special features that could help you get more customers.

SEO 179

SEO Brand Awareness Audience Marketing 179

Digital Ad Blog

APRIL 24, 2023

This innovative platform has disrupted the restaurant industry by leveraging the power of local SEO and providing hungry customers with an easy way to locate the best Thai restaurants in their area. The success of “ Thai Food Near Me ” can be attributed to its innovative approach to leveraging local SEO to attract customers.

SEO 40

SEO Food Conversion Rate Brand Awareness 40

Lemonads

MAY 29, 2020

Just like a physical shop, any merchant site must be able to attract visitors in order to transform them into customers and thus ensure the marketing of its products. If one asks what is organic traffic, most web marketing professionals and especially SEO experts will answer unanimously and rightly that it is visitors from search engines.

SEO 52

SEO Advertising Manufacturing Brand Awareness 52

Martech Series

OCTOBER 17, 2022

What does it truly take for modern-day marketers to move prospects through the buying funnel and get them to make an active buying decision? With Beta Launch of Account Insights, RollWorks Can Now Show Marketers the Exact Moment When an Unknown Account Becomes “In Market”. Marketers must win hearts and minds.

Marketing 90

Marketing Conversion Brand Awareness MarTech 90

Ad Rants

JANUARY 11, 2023

If you're serious about content marketing, you need to have a solid editorial calendar in place. Do you want to increase brand awareness? If you're just getting started with content marketing, then a simple spreadsheet might be all you need. Make Sure Your Content Is SEO-Friendly. Drive traffic to your website?

Conversion 185

Conversion Conversion Rate SEO Brand Awareness 185

Martech

APRIL 12, 2023

With marketers looking for ad channels that they can consider both reliable and effective, this is where connected TV can enter the scene and support an already successful search strategy. CTV ads are precisely targeted to an audience that may benefit from a product or service but may not be in-market quite yet, thus creating new demand.

Conversion Rate 107

Conversion Rate Brand Awareness SEO Conversion 107

MNTN

JANUARY 13, 2023

Advertising may often feel like a lofty brand awareness play straight out of Emily in Paris. Performance marketing is the solution to this problem. Instead of investing a certain amount of money into a campaign and hoping it works, performance marketing flips the marketing narrative on its head. Pay-per-lead (PPL).

Advertising 52

Advertising CPA Marketing Brand Awareness 52

MNTN

JULY 6, 2023

Digital marketing is vital to the success of businesses around the world. Leading performance marketers are equipping their teams with Connected TV —and looking like superheroes (no wild origin story necessary) in the process. The longer you keep this marketing mix going, the more powerful the benefits become. Seriously, it is.)

Conversion Rate 52

Conversion Rate Marketing Conversion Brand Awareness 52

MNTN

MAY 2, 2023

As new advertising solutions have come to the forefront of the industry, the chasm between brand and performance marketing isn’t looking as wide as it once was. Solutions like Connected TV are combining high-impact brand awareness with measurable, results-driven performance marketing.

Brand Awareness 52

Brand Awareness Conversion Rate SEO Conversion 52

Ad Rants

JUNE 2, 2022

Having your business listed can help drive more traffic to your site and improve brand awareness, but it can be difficult to know where to start. The good news is that there are several Google My Business SEO Services that can help you get your journey started with Google Maps. Your website must also adapt and become responsive.

SEO 216

SEO Conversion Rate Brand Awareness Audience 216

Martech Series

NOVEMBER 2, 2022

In the aftermath of the pandemic, businesses have shifted their focus from real-world addresses to online URLs, creating brand awareness on social media, and endeavoring to collect authentic ratings and reviews to build their reputation. Marketing Technology News: Solving First-Party Audience Expansion Using AI.

Brand Awareness 74

Brand Awareness eCommerce SEO MarTech 74

Spoton Digital Media

MARCH 23, 2022

This is one of the most common questions in marketing. As brands put together strategies for how they can reach more customers and grow their business, they often don’t know how to set an exact budget. Part of the problem is that there is no magic number when it comes to a marketing budget. How much should we spend?

Marketing 78

Marketing Click Through Rate Conversion Rate Brand Awareness 78

Digiday

SEPTEMBER 2, 2022

Fulton, a direct-to-consumer orthotics brand, is aiming to educate younger consumers and boost brand awareness with ads on trash cans, fliers with pull tabs posted throughout New York City. With the addition of the trash can ads OOH advertising represents roughly 15-20% of the brand’s ad budget this month.

Brand Awareness 69

Brand Awareness Education Advertising SEO 69

Digital Turbine

DECEMBER 8, 2022

Mobile advertisers are constantly in search of the secret ingredient to get people to download their app in droves – utilizing tactics like placing ads, getting featured in the app store, driving SEO, or finding influencers. Mobile advertisers need to think beyond just conversion to have an effective marketing strategy.

Brand Awareness 98

Brand Awareness SEO Conversion Advertising 98

Spoton Digital Media

JANUARY 26, 2021

It’s a great movie quote, but not the best marketing advice. To attract customers, you need marketing and, even more importantly, investing in advertising that amplifies your marketing efforts. What’s the Difference Between Advertising and Marketing? It’s common to confuse the terms advertising and marketing.

Advertising 52

Advertising Marketing A/B Testing SEO 52

MNTN

AUGUST 1, 2023

To make the most of your marketing dollars, you need an effective strategy based on your goals. Attracting customers at the top of the buyer funnel will require different language and tactics than when you’re marketing at the bottom of the funnel. What Is Upper-Funnel Marketing? What Is Lower-Funnel Marketing?

Marketing 52

Marketing Retargeting Conversion Audience 52

Digiday

JULY 18, 2022

Between Apple’s iOS 14 update and Google’s pending cookieless future, the digital marketing landscape is becoming even more fragmented. Marketers, who have spent the last two years panicking about the changes, are having a harder time measuring the overall effectiveness of their marketing campaigns. What is MER?

Brand Awareness 77

Brand Awareness Fashion Affiliates SEO 77

Lemonads

OCTOBER 4, 2021

E-commerce affiliate marketing : Whether you’ve developed a unique product or focus on reselling third-party goods, the main goal of your e-commerce business should be to generate more sales. With the above in mind, modern affiliate marketing is a relatively new technique, so it’s normal for eCommerce business owners to approach it gradually.

Affiliates 52

Affiliates eCommerce Marketing SEO 52

MNTN

JULY 5, 2023

As a marketer, you know the power of a marketing funnel. But there’s a common mistake marketers make that can seriously hurt their overall strategy: only focusing on the bottom of the funnel—on sales conversions. The most successful marketing strategies make use of the full funnel. What Is Full-Funnel Marketing?

Marketing 52

Marketing Conversion Conversion Rate Shipping 52

Martech

AUGUST 18, 2022

Content marketers especially should reflect on what these changes mean for their content strategy. Brands want to see high search rankings for their content for purposes — obviously — of brand awareness, product discovery and customer acquisition. Why we care.

Brand Awareness 126

Brand Awareness Education Entertainment MarTech 126

Single Grain

JANUARY 10, 2024

SEO vs PPC – which is better for driving more traffic to your website? So understanding the nuances of these two powerful tools is essential for any business looking to create a balanced, efficient and cost-effective online marketing strategy. What Is SEO? What Is PPC?

SEO 52

SEO Conversion Rate Click Through Rate Conversion 52

InMobi

JANUARY 10, 2021

Intent: The Holy Grail in Search Marketing Opening the panel with how brands have been leveraging search advertising tools, Shitak said “Search is a very important, high intent-based marketing to ensure that brands reach their target audience.

Search Advertising 52

Search Advertising Brand Awareness SEO Audience 52

Martech

NOVEMBER 3, 2021

A steady upward trend in SEO spending indicates that marketers realize the role SEO plays in helping prospective customers find their offerings. But even if you know how critical SEO is to your marketing, deciding how much to spend on it is another question. Breaking down your marketing budget. How it works.

SEO 120

SEO Conversion Rate ROI Conversion 120

Adtelligent

JULY 19, 2022

It is also often called paid search, pay-per-click (PPC), or part of search engine marketing. Usually, it is used together with SEO techniques to create a well-rounded strategy and various other advertising channels. If used properly, this online advertising channel can get a lot of profits for any marketing campaign.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Lemonads

JUNE 16, 2020

In marketing, those leads are generally gathered in a contact list or an e-mailing list. Lead generation is the whole process to attract more consumers to a business: finding potential buyers and increasing brand awareness. We have to differentiate between sales leads and marketing leads. What is the lead?

CPL 52

CPL Brand Awareness Affiliates Banner 52

Single Grain

AUGUST 27, 2019

In fact, 54% of social media users have searched for new brands and their products specifically through a social platform: Now, all good marketers know that social media plays an incredibly significant role in the marketing mix for both B2B and B2C organizations. But many fail to see the connection between social media and SEO.

SEO 100

SEO Media Banner Audience 100

Lemonads

SEPTEMBER 3, 2020

To begin with, we must not ignore our SEO as a partner for life. Native Advertising Headlines: SEO When we talk about SEO, you might think if SEO-friendly headlines are important… Well, yes they are! Your headline writing should always be a key component of your internet marketing strategy! and “Best of.”

Native Advertising 52

Native Advertising Advertising A/B Testing SEO 52

Single Grain

AUGUST 9, 2023

SEO can be a divisive topic for a lot of digital marketers. Some question if it’s growing more obsolete each month and others hesitate to believe that the revenue returned (if any) from SEO is even worth the time investment in the first place. Delayed gratification is like the motto phrase attached to SEO.

SEO 52

SEO Brand Awareness Audience Conversion 52

Ad Beat

NOVEMBER 20, 2019

In today’s technology-first world, where information is readily accessible and attention spans continue to dwindle, brands everywhere are finding new, innovative ways to communicate with their customers. . You don’t have to dig deep to figure out why video has emerged as the dominant force in the digital marketing universe.

Advertising 52

Advertising Video Ads SEO Brand Awareness 52