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Why bottom-of-the-funnel SEO is the game-changer your B2B needs

Martech

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. Let’s delve into how we turned our agency’s SEO strategy upside down and generated revenue as a result. A person who looks it up is in the market to spend money. This is your go-to strategy. Use specialized tools.

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What Is Performance Marketing? The Complete Guide for Advertisers

MNTN

Advertising may often feel like a lofty brand awareness play straight out of Emily in Paris. Performance marketing is the solution to this problem. Instead of investing a certain amount of money into a campaign and hoping it works, performance marketing flips the marketing narrative on its head. Pay-per-lead (PPL).

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When and How to Use Online Advertising to Amplify Your Marketing

Spoton Digital Media

It’s a great movie quote, but not the best marketing advice. To attract customers, you need marketing and, even more importantly, investing in advertising that amplifies your marketing efforts. What’s the Difference Between Advertising and Marketing? It’s common to confuse the terms advertising and marketing.

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15 Tips to Gain More Qualified Leads

AdvertiseMint

That’s why you need to target better leads – using all possible marketing strategies. According to Startup Bonsai, 61% of marketers indicated that lead generation is their top challenge. It takes some work to attract marketing qualified leads , but the rewards are worth it. Focus your marketing on a specific niche.

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What Is a Full-Funnel Marketing Strategy and Why Use It?

MNTN

As a marketer, you know the power of a marketing funnel. But there’s a common mistake marketers make that can seriously hurt their overall strategy: only focusing on the bottom of the funnel—on sales conversions. The most successful marketing strategies make use of the full funnel. What Is Full-Funnel Marketing?

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Native Advertising Headlines: What Can We Improve?

Lemonads

To begin with, we must not ignore our SEO as a partner for life. Native Advertising Headlines: SEO When we talk about SEO, you might think if SEO-friendly headlines are important… Well, yes they are! Your headline writing should always be a key component of your internet marketing strategy! and “Best of.”

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100+ ChatGPT prompts you can’t miss to try out in 2023

Ad Ops Hero

As a digital marketing agency, staying ahead of the curve and providing top-notch services to your clients is of utmost importance. However, coming up with fresh and engaging ideas for social media campaigns, email marketing, and other digital channels can be challenging. This is where ChatGPT prompts can come in handy.