Martech

OCTOBER 28, 2024

Much like an old engine that’s past its prime, some AI marketing strategies are sputtering as technology speeds ahead. 6 AI trends in marketing you need to let go of 1. This way, marketers can ensure more accurate personalization and faster adaptation to customer needs.

Marketing

Martech

JANUARY 23, 2025

Hubspots SEO strategy is the talk of the SEO world today. What Google might call SEO-first content (or helpful content). SEO just keeps getting harder. Now, it appears that SEO playbook is no longer working, likely due to a combination of Google core updates and AI Overviews. SEO reactions. Why we care.

SEO

Martech

SEPTEMBER 30, 2024

Let’s face it: the marketing world is already complicated. Agile marketing isn’t easy to implement or continuously manage, and the promise of helping teams prioritize work — and say no to some things — remains elusive. How do you combine agile marketing and generative AI? What will this powerful duo do for you?

Marketing

Martech

JULY 26, 2024

C-level executives must understand its potential as a dynamic, always-on marketing engine that drives engagement, nurtures leads and fuels business growth. Here’s how to transform your website into a powerful marketing engine using advanced martech solutions and smart operational strategies.

Marketing

Ad Monsters

FEBRUARY 11, 2025

AI-driven search tools like Perplexity and Deep Research are reshaping online shopping and SEO, challenging traditional product review sites and pushing publishers to optimize for generative AI. That, in turn, can greatly impact the SEO industry and certain types of publishers.

SEO

Martech

AUGUST 15, 2024

In my last article, we talked about how marketing systems will change with the acceleration of AI, affecting roles, processes and workflows. In this article, we are going to take a deeper dive into workflows, examining how AI, and specifically visual workflow builders, will impact the way marketing teams operate. But buyer beware.

Marketing

Martech

JULY 15, 2025

Now, in this final piece of the series, I want to zoom out and offer a broader perspective on where AI is headed—particularly in marketing—and what we can expect in the years ahead. And in many ways, marketing has been at the forefront of AI adoption, especially for content generation.

Marketing

Martech

JULY 30, 2024

Generative engine optimization (GEO) is how marketers can catch this wave. GEO vs. SEO: Similarities and differences How is GEO similar to SEO? How is GEO different from SEO? GEO vs. SEO: Similarities and differences Both GEO and SEO are cornerstones of modern digital marketing.

SEO

Ad Rants

NOVEMBER 5, 2024

The effectiveness of marketing strategies hinges on one fundamental concept: customer-centricity. For experienced advertisers and marketers, embracing this approach isn't just beneficial; it's imperative for driving engagement and ensuring brand success. However, old-school methods such as email marketing still hold significant value.

Audience

Martech

JULY 15, 2025

As generative AI platforms like ChatGPT and Perplexity and search features like Google’s AI Overviews transform how users interact with brands, marketing performance is driven by what comes before the first click. As a result, traditional top-of-funnel strategies rooted in SEO are losing ground.

SEO

Martech

JULY 30, 2024

Achieving success, especially when competing against large corporations, hinges on implementing effective marketing strategies that provide a competitive advantage. Transitioning marketing as the business grows As your business expands, your marketing strategies must keep pace. Every startup begins with the goal of growth.

Marketing

Digital Remedy

DECEMBER 4, 2024

In the always-evolving landscape of higher education, institutions face the dual challenge of meeting the expectations of tech-savvy students while also differentiating themselves in a crowded market. They must balance academic excellence with market competitiveness and stakeholder expectations while staying in-budget.

Education

Martech

JANUARY 6, 2025

Depending on their backgrounds, marketers may not be familiar with this structure. But working as a marketing consultant for the last few years, Ive been reminded about the importance of questions particularly the FAQ document. A FAQ can be included in any communications or marketing plan to help develop and/or solidify key messages.

Marketing

Martech

SEPTEMBER 25, 2024

Cost-conscious marketers are paying close attention to price when they’re considering replacement applications for their martech stack, according to the 2024 MarTech Replacement Survey. Those marketers replacing commercial martech applications were more likely to cite costs. Most important factors for replacement martech applications.

MarTech

Martech

SEPTEMBER 5, 2024

Anyway, here’s this week’s AI-powered martech news and releases: Yoast’s AI Optimize is designed to simplify SEO tasks for WordPress users. The tool addresses the often tedious and challenging task of manually optimizing content for SEO. The platform’s single integration simplifies managing multiple demand sources.

MarTech

Martech

APRIL 7, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: What are five simple marketing apps generative AI apps can help build, and what are the prompts to get them started? Processing.

SEO

Martech

NOVEMBER 6, 2024

Through keyword ads, TikTok ensures an SEO-like capability that adds a new layer of precision to its advertising ecosystem. Dig deeper: 5 reasons why marketers should consider Achieving an increased ROI with strategic spending TikTok’s potential ad reach of more than 945 million adults offers a goldmine for ROI.

Advertising

Single Grain

APRIL 24, 2025

Traditional SEO has focused on optimizing content for Google’s algorithm. Digital marketers optimized content and configured web pages to make them easier for Google bots to crawl. This guide will walk you through optimizing content for AI search with generative engine SEO. A new search paradigm is emerging.

SEO

Single Grain

APRIL 24, 2025

For marketing professionals looking to expand their SEO toolkit, forum optimization has evolved from a supplementary tactic to a critical strategy. Brands can capitalize on forum SEO by being authentic contributors to discussion boards and doing self- promotion when appropriate. What Is Forum SEO and Why Does It Matter in 2024?

SEO

Martech

DECEMBER 16, 2024

As marketers, weve put a lot of work into fooling ourselves. We spend millions creating a marketing mix based on assumptions crafting buyer personas and guessing at customer problems. Its the marketing equivalent of I dont know where were going, but were making great time! We think we know what were doing. But its all a lie.

A/B Testing

Martech

DECEMBER 16, 2024

The AI revolution is transforming the search landscape rapidly, leaving traditional SEO tactics struggling to keep up.Heres a 13-point roadmap to help you deal with changes caused by AI technologies. Traditional SEO tactics are struggling to keep pace, making it essential to embrace a modern approach. Large language models (LLMs).

SEO

Martech

MAY 20, 2025

Despite the increasing adoption of AI, 64% of marketing teams don’t have an AI roadmap or strategy, according to a new study from the AI Marketing Institute. According to the 2025 State of Marketing AI Report: 55% of respondents say their company doesn’t have policies guiding the use of AI.

Marketing

Adweek

JULY 23, 2025

As a result, low-effort SEO plays and content mills are being deprioritized by design. Where SEO once rewarded tactics, generative AI rewards trust. Increasingly, marketers will favor partnerships that give them a durable presence in trusted content streams, not just one-time exposure. Email SUBSCRIBE Loading.

Clickbait

Martech

FEBRUARY 12, 2025

Generative AI isn’t just transforming marketing it’s already embedded in how marketing teams work. From researchers using AI to analyze customer sentiment to designers automating routine tasks, marketing professionals across functions are finding practical, immediate applications for AI tools.

Marketing

Single Grain

JULY 30, 2025

The digital marketing landscape in 2025 has evolved beyond the traditional either-or mentality. Businesses often find themselves debating between Generative Engine Optimization (GEO) and Search Engine Optimization (SEO), but this comparison misses a crucial point: these aren’t competing strategies. With 71.5%

SEO

Martech

SEPTEMBER 5, 2024

However, an increasing number of small and mid-market B2B SaaS vendors are trying product-led growth (PLG) and product-led marketing (PLM). There are two business drivers for taking a product-led approach to sales and marketing. Demos, for example, are typically the gateway to a traditional sales-led GTM strategy.

Non-Profit

Single Grain

JULY 23, 2025

When UiPath automated their SEO reporting and analytics workflows, they didn’t just save time — they generated $120,000 per month in SEO traffic value from a single optimized page, while freeing up 70,677 staff hours. This enables businesses to pursue aggressive growth initiatives without proportional headcount increases.

SEO

Martech Series

AUGUST 11, 2025

Online Advantages announced the launch of a 60-day public case study documenting its transformation from a traditional SEO and internet marketing agency into an AIO-first, AI-powered, automation-driven marketing firm.

SEO

Martech

JULY 1, 2025

You’ve probably noticed marketing is becoming increasingly complex. It requires diverse skill sets and close coordination with colleagues within and beyond the marketing team. Let’s explore six silos we regularly see in marketing and revenue teams. It’s also a chance to gather early market feedback.

Marketing

Single Grain

MAY 1, 2025

As these AI-generated summaries become increasingly prevalent across various industries, marketers must adapt their strategies to maintain visibility and drive traffic in this new search paradigm. This widespread adoption means marketers must adapt their strategies to maintain visibility in this new search environment.

SEO

Martech

JULY 11, 2024

Flows AI helps marketers create complex marketing sequences quickly, while personalized campaigns use AI to send the most effective version of an email or SMS to each individual customer. Data Axle , a data and marketing solutions provider, is adding GenAI to its services. Autogon AI launched a new tool called GenR8 Video.

MarTech

Martech

AUGUST 5, 2024

Product placement Product placement isn’t a new marketing strategy. Dig deeper: The new frontier of visual content: A marketer’s guide to AI The SEO analogy A more subtle approach to product placement would follow an SEO approach, and that seems more interesting. This is where SEO-like tactics will come in.

SEO

Single Grain

JULY 31, 2025

It was the result of a sophisticated measurement framework that goes far beyond traditional SEO metrics. ”, Senior Growth Strategist at a leading performance-based marketing agency AI Citation and Visibility: The New Rankings In the traditional SEO world, ranking position told the story. This wasn’t luck.

Agency

Martech

SEPTEMBER 9, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Gather your data: Collect all relevant expenses related to sales and marketing for the period you are analyzing. Total Costs = Marketing Expenses + Sales Expenses + Other Related Costs Step 3.

Food

Digiday

JANUARY 12, 2025

This edition of Digidays daily CES Briefing looks at the need for brands to adopt SEO strategies for dealing with AI agents, an interview with Mastercards Raja Rajamannar about agency compensation models in the AI era and how Dotdash Meredith has used OpenAI to boost its contextual ad product D/Cipher.

SEO

Single Grain

AUGUST 11, 2025

Selecting the right digital marketing agency can make or break your brand’s growth trajectory. Ready to transform your digital marketing strategy? How We Evaluated NYC’s Top Digital Marketing Agencies Our evaluation process focused on criteria that matter most to established brands operating at scale.

Agency

Martech

AUGUST 5, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Content marketing: Create high-quality, valuable content that addresses the pain points and interests of your target audience. Use SEO best practices to improve visibility in search engines.

A/B Testing