article thumbnail

Best Brand Awareness Campaign Examples

Smarty Ads

Brand awareness is an important part of any company's business. Marketers are constantly concerned with how consumers respond to a brand's services and products and whether consumers are sufficiently aware of the availability of these very services.

article thumbnail

Marketer Beware: Brand Awareness Beckons, But is There a Better Way to Advertise During a Downturn?

MNTN

“There will be a move away from brand awareness to activation, performance, measurement and ROI,” said Sir Martin Sorrell , who has experienced multiple recessions in his lifetime—from the economic downturn in the early 1990s through to the global financial crisis in 2008.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Why Field Marketing Is Key To Gaining Loyal Customers And Brand Awareness During The Festive Period

Martech Series

In this new era of commerce, many marketing strategies place a significant emphasis on digital channels. The benefit of face-to-face marketing cannot be underestimated, especially during the holiday season when daylight-deprived consumers seek out experiences beyond usual shopping trips.

article thumbnail

How Sponsorships Spread Brand Awareness

EGC Group

Have you ever considered sponsorship opportunities, whether it is to promote your own brand or to help another? Essentially, two or more brands are noticed by select targeted audiences, which could mean a win-win for all. Marketing Trends

article thumbnail

Marketing Briefing: Why marketers, pivoting to brand awareness, are rethinking their advertising on Facebook and Instagram

Digiday

Some marketers are retooling the way they think about ads on Meta-owned Facebook and Instagram, aiming for brand awareness rather than immediate sales. How does GDPR, the cookieless future and iOS 14 impact digital marketing? So it creates some negative effects for brands.

article thumbnail

Native video tops social media in brand awareness study

Martech

The Multichannel Brand Impact study measured video ad effectiveness for brand goals in native environments against other environments. Awareness. 33% of participants displayed top-of-mind awareness about a brand when shown a native video ad.

article thumbnail

Brand Awareness KPI: How to Measure and Optimize Campaigns Towards Them

Smarty Ads

Brand awareness KPI should be on every marketer’s agenda in 2020. Brand awareness is the number one objective for 89% of companies, however, only 48% of those measure metrics related to branding. DIGITAL MARKETING

article thumbnail

Which targeting option is best for achieving brand awareness: reviewing programmatic & Google Ads

Smarty Ads

In order to stand out from the competition, every brand needs to achieve brand awareness. DIGITAL MARKETINGIn the world of constantly evolving digital commerce, competing for your customers has never been more important.

article thumbnail

Why rent-to-own brand Aaron’s tapped Mr. T to enhance brand awareness

Digiday

Rent-to-own retailer Aaron’s is looking to boost brand awareness through bilingual TV spots as well as out-of-home and print ads — all with a little help from Mr. T. It is crucial that brands communicate with the widest possible audience.

article thumbnail

SAP Boosts Brand Awareness Using Gumgum’s High Impact Ad Formats and VerityTM, GumGum’s Advanced Contextual Targeting Solution

Martech Series

Led by OMD Hamburg, a leading media agency, the campaign successfully improved brand perception of SAP as a trusted business by +7ppts, and as a company that offers the best business software and solutions by +5ppts.

article thumbnail

What Is Performance Marketing And How It Differs from Brand Awareness Campaigns?

Smarty Ads

Performance marketing made its way into the online space relatively recently.

article thumbnail

‘Get it off the ground’: How virtual restaurant company Nextbite partnered with Wiz Khalifa to lift brand awareness

Digiday

Packed Bowls is one of over 20 food brands that Nextbite has partnered with, including Lucky Dragon, The Big Melt and Monster Mac. One of the major ways Nextbite markets itself is through the apps it offers for delivery. Marketing Marketing on Platforms Brands in Culture

article thumbnail

‘Highest conversions’: Why direct-to-consumer period care brand Viv is looking to TikTok to build community, boost brand awareness

Digiday

Over the last year, direct-to-consumer period care brand Viv has focused marketing efforts on TikTok, using the platform to boost brand awareness and educate consumers about how to use their menstrual cup. Kelly Donohue, digital marketing and design director, Viv.

article thumbnail

‘Get it off the ground’: How virtual restaurant app Nextbite partnered with Wiz Khalifa to lift brand awareness

Digiday

Packed Bowls is one of over 20 food brands that Nextbite has partnered with, including Lucky Dragon, The Big Melt and Monster Mac. One of the major ways Nextbite markets itself is through the apps it offers for delivery. Marketing Marketing on Platforms Brands in Culture

article thumbnail

Why this non-alcoholic beverage brand focused on experiential, working with bartenders to boost brand awareness with a sober Gen Z

Digiday

Bare Zero Proof, a non-alcoholic spirits brand that offers non-alcoholic versions of Gin, Bourbon and Tequila, is aiming to tap into that trend and serve consumers who are still looking to have a night out, but do so with a non-alcoholic cocktail. They won’t pitch every brand.

article thumbnail

WPP Is A Go For Growth In 2023

AdExchanger

The ad agency holding company WPP is on the up and up and remains confident in its clients’ continued investment in marketing projects despite a challenging macroeconomic environment.

article thumbnail

Agencies Aim To Do Everything Everywhere All At Once In 2023

AdExchanger

In the face of persistent economic uncertainty, marketers are simultaneously hustling to satisfy quickly changing consumer appetites and striving to squeeze the value out of every last marketing dollar.

article thumbnail

‘Never going to explain the world of crypto with OOH’: Why crypto companies are focused on billboards for brand awareness, legitimacy

Digiday

The company bought a three-year lease for the billboard, but it’s been buying out-of-home ads for years in various markets since 2019, when it ran a bus campaign in Los Angeles promising: “Crypto without chaos.”. Our philosophy with out-of-home is you’re never going to explain the world of crypto with OOH,” said Jonathan Isaac, Gemini’s global head of brand and marketing. and Europe to increasingly market to mainstream audiences.

article thumbnail

Startups and Their Marketing Strategies: Lessons from Leading Brands

Martech Series

One such element is their marketing strategy. While it is true that start-ups and small businesses do not have the required resources of a multi-national company, it doesn’t mean they cannot win over the competition or gain faster market traction.

MarTech 103
article thumbnail

How Happy V Is Changing The Narrative Of Women’s Health

AdExchanger

DTC brands in the women’s health vertical are still stuck relying on algospeak to skirt around social platforms taking down their ads. As if marketing health care products and supplements for women wasn’t hard enough. For women, finding health care treatment relating to sex is hard.

article thumbnail

The Basic Fundamentals of an Integrated B2B Marketing Campaign

Martech Series

What is a marketer’s foremost challenge? Every modern marketing team will likely agree. According to a HubSpot report, 61% of seasoned marketing believe that they find it hard to generate qualifying leads. Why B2B companies should think of an integrated marketing campaign?

MarTech 93
article thumbnail

Beacon Media + Marketing Releases Guide on How to Measure Healthcare Marketing ROI

Martech Series

Beacon Media + Marketing has released a guide on how to measure healthcare marketing ROI. Marketing requires several methods to ensure brand awareness and convert clients. Some marketing strategies, such as digital paid advertising, can boost numbers quickly.

article thumbnail

Responding To a Growing Demand for Local Brands, Admitad Enters the Hungarian Market

Martech Series

The global IT company has begun entering the Hungarian market on a full-scale. It provides brands with the opportunity to clearly plan their advertising budgets, test new sales channels without risk, and generate additional revenue.

article thumbnail

MANTA Strengthens Executive Leadership Team with Appointment of Nancy Louisnord as Chief Marketing Officer

Martech Series

Louisnord brings over 15 years of global marketing leadership experience to support the company’s next wave of growth. MANTA, the data lineage platform, announced that Nancy Louisnord has joined the company as Chief Marketing Officer.

MarTech 81
article thumbnail

Money Well Spent On Time Spent Streaming; More Retail Remedies For DTC

AdExchanger

Going With The Stream Broadcasters are all-in on streaming subscriptions as the metric du jour, but they are still awkwardly adapting to the market. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

Retail 93
article thumbnail

Continuum and Plato Announce Strategic Partnership for Web3 Powered Data Intelligence & Content Syndication

Martech Series

Through the partnership, Continuum’s partner brands will immediately benefit from the increased global reach Plato delivers. Marketing Technology News: BLOCKBOARD Partners With FreeWheel to Expand Premium Video Access. Current Continuum Web3 Brand Partners.

SEO 99
article thumbnail

MarTech Interview with Liz Carter, CMO at Reputation

Martech Series

Liz Carter, CMO at Reputation chats about the key elements that are fruitful to any modern-day marketing strategy in this quick catch up: _. For B2B marketers today, what are some of the top best practices and must-dos that you’d like to highlight they follow through on more? Tweet.

MarTech 93
article thumbnail

The Role Of Influencers Within Social Commerce

Martech Series

Influencers have played an evolving role in brandsmarketing strategies, facilitating discovery, growing brand awareness, creating content and becoming advocates. This presents a huge opportunity for brands to convert sales influenced by social media.

MarTech 91
article thumbnail

Nearly Half of Consumers are More Likely to Make a Purchase Based on Personalized Communications Compared to a Super Bowl Ad

Martech Series

While large campaigns think a Super Bowl ad may increase overall brand awareness, almost half of consumers (41%) reported they were more likely to purchase from a brand that communicates with them in an ongoing and personalized way.

article thumbnail

What is B2B Content Syndication and Content Syndication Best Practices for B2B Marketers

Martech Series

Why must B2B brands run content syndication campaigns? Most of the time, B2B marketers strike a deal with content syndication vendors, and the vendors ensure that the specified number of leads as per a specific ICP are won throughout the process.

article thumbnail

How to Advertise in a Recession in Five Simple Steps

Martech Series

in 2023, it is tempting for marketers to jump on the recessionary bandwagon and slash budgets in order to weather the economic storm. But in fact, this is probably the worst thing brands can do right now.

MarTech 87
article thumbnail

Web3 Brand Marketing Platform Ojamu Integrates Chainlink Price Feeds for Real-Time Token Analytics

Martech Series

Web3 and AI-driven Brand marketing platform, Ojamu, announced an integration of industry-leading Chainlink Price Feeds to help power real-time token price analytics for market comparisons on Ojamu Intelligence Platform (OIP).

article thumbnail

impact.com Ends 2022 with Strong Momentum Driven by Client and Agency Partner Growth

Martech Series

Marketing Technology News: Replay Diversifies its Live TV Selection In Partnership With Amagi. Our continued growth is proof that the Partnership Economy is resonating with brands around the world. Marketing Technology News: Is Your Inbox Riddled With Scams?

article thumbnail

Quantcast Launches Brand Advertising Solutions to Maximize the Impact of Every Marketing Dollar

Martech Series

Integrated omnichannel planning and activation meets real-time brand measurement and optimization. Quantcast, a global advertising technology company, announced the launch of a suite of new solutions for digital marketers who demand more from their brand advertising.

article thumbnail

A Hair Care Brand Is Brand Building On TikTok, 3 Billion Views At A Time

AdExchanger

But when it started investing in paid media earlier this year, the brand turned to TikTok primarily for brand building rather than sales lift, said Chief Marketing Officer Charlotte Watson, who was hired in January as its first CMO.

article thumbnail

Front Signs Reveals Top Trends Shaping the Signage Industry in 2022

Martech Series

Front Signs is summing up the most popular signage trends of 2022, listing the top branding solutions for among different businesses. Looking back at 2022, Front Signs noticed that branded exterior displays topped the list of signage trends.

article thumbnail

Back Market’s Animated Ad Portrays Tech Firms as Monsters

Adweek

To make consumers question their buying behaviors and consider purchasing "reborn" devices instead, electronics marketplace Back Market has released a U.S. brand awareness campaign.

article thumbnail

Goodtal: An Incredible B2B Platform to Connect Businesses and Technology Partners

Martech Series

In the aftermath of the pandemic, businesses have shifted their focus from real-world addresses to online URLs, creating brand awareness on social media, and endeavoring to collect authentic ratings and reviews to build their reputation.

SEO 74
article thumbnail

Christmas Campaigns That Stood Out from the Crowd In Recent Years

Martech Series

For any segment, the Christmas holiday hype is hard to avoid and marketers are all geared up to fill TV and mobile screens with advertisements and special offers. Marketing Technology News: Survey: UK Consumers Accept More Identity Checks after Losses of £15.3m

article thumbnail

The Impact of Social Media on Business in 2020

Single Grain

Dive Deeper: Social Media Marketing for Business Owners: How to Get Started in 2020. In this post, you’ll learn not only the impact of social media marketing on small businesses, but also how the most successful brands in the world leverage it with simple examples and actionable takeaways.

Media 141
article thumbnail

KERV Interactive Releases First Shoppable Video Insights Report

Martech Series

Marketing Technology News: MarTech Interview With Vibhor Kapoor, Chief Marketing Officer at AdRoll, a division of NextRoll. ” Marketing Technology News: A Marketer’s Guide To Developing Social Media Mitigation Strategies.

Food 77
article thumbnail

How Zero-Party Data Helps Marketers Avoid Generational Stereotypes With Customers

Martech Series

For many businesses and marketers across a variety of industries, age is a primary opportunity to achieve insight into your audience. Sweeping generalizations about different age groups can not only result in consumer backlash, but the generalizations can result in a lower return on marketing investment simply because not every generalization applies to each person within those demographics. Instead, zero-party data has become the go-to source of more and better marketing insights.

MarTech 54
article thumbnail

TVision and Upwave Unveil “The Impact of Attention on Brand Lift” Report To Gauge How Attention Impacts Brand Outcomes and Metrics

Martech Series

Study Showing a 1:1 Correlation Between Attention and Brand Lift Gives Marketers Another Variable to Influence Positive Impact on Their Campaign’s Success. Challenge with Attention and Brand Lift.