Smarty Ads
MARCH 6, 2023
Brand awareness is an important part of any company's business. Marketers are constantly concerned with how consumers respond to a brand's services and products and whether consumers are sufficiently aware of the availability of these very services.
MNTN
NOVEMBER 11, 2022
“There will be a move away from brand awareness to activation, performance, measurement and ROI,” said Sir Martin Sorrell , who has experienced multiple recessions in his lifetime—from the economic downturn in the early 1990s through to the global financial crisis in 2008.
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Martech Series
OCTOBER 14, 2022
In this new era of commerce, many marketing strategies place a significant emphasis on digital channels. The benefit of face-to-face marketing cannot be underestimated, especially during the holiday season when daylight-deprived consumers seek out experiences beyond usual shopping trips.
EGC Group
DECEMBER 10, 2021
Have you ever considered sponsorship opportunities, whether it is to promote your own brand or to help another? Essentially, two or more brands are noticed by select targeted audiences, which could mean a win-win for all. Marketing Trends
Digiday
JUNE 6, 2022
Some marketers are retooling the way they think about ads on Meta-owned Facebook and Instagram, aiming for brand awareness rather than immediate sales. How does GDPR, the cookieless future and iOS 14 impact digital marketing? So it creates some negative effects for brands.
Martech
JUNE 30, 2022
The Multichannel Brand Impact study measured video ad effectiveness for brand goals in native environments against other environments. Awareness. 33% of participants displayed top-of-mind awareness about a brand when shown a native video ad.
Smarty Ads
AUGUST 4, 2020
Brand awareness KPI should be on every marketer’s agenda in 2020. Brand awareness is the number one objective for 89% of companies, however, only 48% of those measure metrics related to branding. DIGITAL MARKETING
Smarty Ads
SEPTEMBER 21, 2022
In order to stand out from the competition, every brand needs to achieve brand awareness. DIGITAL MARKETINGIn the world of constantly evolving digital commerce, competing for your customers has never been more important.
Digiday
JUNE 23, 2022
Rent-to-own retailer Aaron’s is looking to boost brand awareness through bilingual TV spots as well as out-of-home and print ads — all with a little help from Mr. T. It is crucial that brands communicate with the widest possible audience.
Martech Series
SEPTEMBER 6, 2022
Led by OMD Hamburg, a leading media agency, the campaign successfully improved brand perception of SAP as a trusted business by +7ppts, and as a company that offers the best business software and solutions by +5ppts.
Smarty Ads
OCTOBER 13, 2021
Performance marketing made its way into the online space relatively recently.
Digiday
JUNE 28, 2022
Packed Bowls is one of over 20 food brands that Nextbite has partnered with, including Lucky Dragon, The Big Melt and Monster Mac. One of the major ways Nextbite markets itself is through the apps it offers for delivery. Marketing Marketing on Platforms Brands in Culture
Digiday
JUNE 5, 2022
Over the last year, direct-to-consumer period care brand Viv has focused marketing efforts on TikTok, using the platform to boost brand awareness and educate consumers about how to use their menstrual cup. Kelly Donohue, digital marketing and design director, Viv.
Digiday
JUNE 28, 2022
Packed Bowls is one of over 20 food brands that Nextbite has partnered with, including Lucky Dragon, The Big Melt and Monster Mac. One of the major ways Nextbite markets itself is through the apps it offers for delivery. Marketing Marketing on Platforms Brands in Culture
Digiday
DECEMBER 4, 2022
Bare Zero Proof, a non-alcoholic spirits brand that offers non-alcoholic versions of Gin, Bourbon and Tequila, is aiming to tap into that trend and serve consumers who are still looking to have a night out, but do so with a non-alcoholic cocktail. They won’t pitch every brand.
AdExchanger
FEBRUARY 23, 2023
The ad agency holding company WPP is on the up and up and remains confident in its clients’ continued investment in marketing projects despite a challenging macroeconomic environment.
AdExchanger
JANUARY 3, 2023
In the face of persistent economic uncertainty, marketers are simultaneously hustling to satisfy quickly changing consumer appetites and striving to squeeze the value out of every last marketing dollar.
Digiday
JUNE 9, 2022
The company bought a three-year lease for the billboard, but it’s been buying out-of-home ads for years in various markets since 2019, when it ran a bus campaign in Los Angeles promising: “Crypto without chaos.”. Our philosophy with out-of-home is you’re never going to explain the world of crypto with OOH,” said Jonathan Isaac, Gemini’s global head of brand and marketing. and Europe to increasingly market to mainstream audiences.
Martech Series
SEPTEMBER 16, 2022
One such element is their marketing strategy. While it is true that start-ups and small businesses do not have the required resources of a multi-national company, it doesn’t mean they cannot win over the competition or gain faster market traction.
AdExchanger
AUGUST 19, 2022
DTC brands in the women’s health vertical are still stuck relying on algospeak to skirt around social platforms taking down their ads. As if marketing health care products and supplements for women wasn’t hard enough. For women, finding health care treatment relating to sex is hard.
Martech Series
NOVEMBER 11, 2022
What is a marketer’s foremost challenge? Every modern marketing team will likely agree. According to a HubSpot report, 61% of seasoned marketing believe that they find it hard to generate qualifying leads. Why B2B companies should think of an integrated marketing campaign?
Martech Series
JULY 7, 2022
Beacon Media + Marketing has released a guide on how to measure healthcare marketing ROI. Marketing requires several methods to ensure brand awareness and convert clients. Some marketing strategies, such as digital paid advertising, can boost numbers quickly.
Martech Series
OCTOBER 31, 2022
The global IT company has begun entering the Hungarian market on a full-scale. It provides brands with the opportunity to clearly plan their advertising budgets, test new sales channels without risk, and generate additional revenue.
Martech Series
OCTOBER 27, 2022
Louisnord brings over 15 years of global marketing leadership experience to support the company’s next wave of growth. MANTA, the data lineage platform, announced that Nancy Louisnord has joined the company as Chief Marketing Officer.
AdExchanger
JULY 18, 2022
Going With The Stream Broadcasters are all-in on streaming subscriptions as the metric du jour, but they are still awkwardly adapting to the market. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.
Martech Series
JANUARY 5, 2023
Through the partnership, Continuum’s partner brands will immediately benefit from the increased global reach Plato delivers. Marketing Technology News: BLOCKBOARD Partners With FreeWheel to Expand Premium Video Access. Current Continuum Web3 Brand Partners.
Martech Series
DECEMBER 19, 2022
Liz Carter, CMO at Reputation chats about the key elements that are fruitful to any modern-day marketing strategy in this quick catch up: _. For B2B marketers today, what are some of the top best practices and must-dos that you’d like to highlight they follow through on more? Tweet.
Martech Series
JANUARY 2, 2023
Influencers have played an evolving role in brands’ marketing strategies, facilitating discovery, growing brand awareness, creating content and becoming advocates. This presents a huge opportunity for brands to convert sales influenced by social media.
Martech Series
FEBRUARY 2, 2023
While large campaigns think a Super Bowl ad may increase overall brand awareness, almost half of consumers (41%) reported they were more likely to purchase from a brand that communicates with them in an ongoing and personalized way.
Martech Series
OCTOBER 21, 2022
Why must B2B brands run content syndication campaigns? Most of the time, B2B marketers strike a deal with content syndication vendors, and the vendors ensure that the specified number of leads as per a specific ICP are won throughout the process.
Martech Series
FEBRUARY 17, 2023
in 2023, it is tempting for marketers to jump on the recessionary bandwagon and slash budgets in order to weather the economic storm. But in fact, this is probably the worst thing brands can do right now.
Martech Series
SEPTEMBER 15, 2022
Web3 and AI-driven Brand marketing platform, Ojamu, announced an integration of industry-leading Chainlink Price Feeds to help power real-time token price analytics for market comparisons on Ojamu Intelligence Platform (OIP).
Martech Series
DECEMBER 7, 2022
Marketing Technology News: Replay Diversifies its Live TV Selection In Partnership With Amagi. Our continued growth is proof that the Partnership Economy is resonating with brands around the world. Marketing Technology News: Is Your Inbox Riddled With Scams?
Martech Series
JUNE 16, 2022
Integrated omnichannel planning and activation meets real-time brand measurement and optimization. Quantcast, a global advertising technology company, announced the launch of a suite of new solutions for digital marketers who demand more from their brand advertising.
AdExchanger
SEPTEMBER 20, 2022
But when it started investing in paid media earlier this year, the brand turned to TikTok primarily for brand building rather than sales lift, said Chief Marketing Officer Charlotte Watson, who was hired in January as its first CMO.
Martech Series
DECEMBER 30, 2022
Front Signs is summing up the most popular signage trends of 2022, listing the top branding solutions for among different businesses. Looking back at 2022, Front Signs noticed that branded exterior displays topped the list of signage trends.
Adweek
NOVEMBER 21, 2022
To make consumers question their buying behaviors and consider purchasing "reborn" devices instead, electronics marketplace Back Market has released a U.S. brand awareness campaign.
Martech Series
NOVEMBER 2, 2022
In the aftermath of the pandemic, businesses have shifted their focus from real-world addresses to online URLs, creating brand awareness on social media, and endeavoring to collect authentic ratings and reviews to build their reputation.
Martech Series
DECEMBER 23, 2022
For any segment, the Christmas holiday hype is hard to avoid and marketers are all geared up to fill TV and mobile screens with advertisements and special offers. Marketing Technology News: Survey: UK Consumers Accept More Identity Checks after Losses of £15.3m
Single Grain
JUNE 2, 2020
Dive Deeper: Social Media Marketing for Business Owners: How to Get Started in 2020. In this post, you’ll learn not only the impact of social media marketing on small businesses, but also how the most successful brands in the world leverage it with simple examples and actionable takeaways.
Martech Series
JULY 26, 2022
Marketing Technology News: MarTech Interview With Vibhor Kapoor, Chief Marketing Officer at AdRoll, a division of NextRoll. ” Marketing Technology News: A Marketer’s Guide To Developing Social Media Mitigation Strategies.
Martech Series
SEPTEMBER 2, 2022
For many businesses and marketers across a variety of industries, age is a primary opportunity to achieve insight into your audience. Sweeping generalizations about different age groups can not only result in consumer backlash, but the generalizations can result in a lower return on marketing investment simply because not every generalization applies to each person within those demographics. Instead, zero-party data has become the go-to source of more and better marketing insights.
Martech Series
JULY 18, 2022
Study Showing a 1:1 Correlation Between Attention and Brand Lift Gives Marketers Another Variable to Influence Positive Impact on Their Campaign’s Success. Challenge with Attention and Brand Lift.
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