Martech

JANUARY 14, 2025

Marketing budgets are down 15% year-over-year. This sparked doom-and-gloom predictions about marketing’s diminishing role in 2025. While many CMOs are stressing over shrinking percentages, the smartest are rewriting how marketing delivers and proves value. Theyre redefining marketings role in driving revenue.

Marketing 128

Marketing Conversion MarTech Brand Awareness 128

Martech

JANUARY 14, 2025

How often have you seen ads promising a single tool or platform as the ultimate solution to all your marketing challenges guaranteeing quality leads and sales while saving you time and money? No one consumes media in a vacuum, so why limit your marketing to a single channel? If it sounds too good to be true, it probably is.

Marketing 123

Marketing Brand Awareness ROI Retargeting 123

Martech

SEPTEMBER 17, 2024

It has valuable insights that can help optimize marketing campaigns, boosting return on investment (ROI). How project management data improves marketing ROI Here are three key ways project management data boosts marketing ROI. Improved brand awareness. Increased conversion rates. Targeted return on campaign spend.

ROI 119

ROI Marketing Conversion Rate Brand Awareness 119

Digital Remedy

DECEMBER 4, 2024

In the always-evolving landscape of higher education, institutions face the dual challenge of meeting the expectations of tech-savvy students while also differentiating themselves in a crowded market. They must balance academic excellence with market competitiveness and stakeholder expectations while staying in-budget.

Education 103

Education A/B Testing Marketing Brand Awareness 103

Martech

APRIL 15, 2025

Many organizations over-invest in performance marketing and spend more to achieve the same or even worse results. Why do companies over-invest in performance marketing? Performance marketing is conversion-focused. It will undoubtedly favor performance marketing channels. The result? Processing.

ROI 99

ROI Marketing Brand Awareness Conversion 99

Martech

AUGUST 5, 2024

This live panel discussion will explore strategies to maximize content impact, increase audience engagement, drive conversions, and boost brand awareness.

Brand Awareness 121

Brand Awareness Conversion MarTech Audience 121

Martech

SEPTEMBER 4, 2024

What if you could test-drive an entire marketing technology platform and simulate marketing and sales efforts without risking a single dollar? CDPs have gained marketers’ attention by unifying customer data and driving smarter marketing. Create a sample marketing campaign and use the CDP to simulate scenarios.

MarTech 122

MarTech Marketing Healthcare Finance 122

Martech

OCTOBER 18, 2024

Using LinkedIn personally is very different from using it for marketing. Fully understanding the business social media site can boost your marketing efforts, but there is a lot to learn. LinkedIn is the largest social network for businesses and business people and an essential site for B2B marketing.

Click Through Rate 139

Click Through Rate Brand Awareness Audience Conversion 139

Martech

APRIL 15, 2025

Your current marketing reports likely contain some compelling insights, but often, they are buried beneath vanity metrics and other charts and graphs that instead point to the obvious. The marketing analyst’s role is moving beyond reporting dashboards and explaining what has already happened.

Marketing 128

Marketing Machine Learning Brand Awareness MarTech 128

Martech

SEPTEMBER 4, 2024

Google Ads launched advanced “Performance Planner” plans, now including tailored strategies for YouTube campaigns, focusing on demand gen for both Action and Awareness goals. Why we care. Dig deeper: Playable ads and longer campaigns gain traction in mobile gaming Key features: Action Plans.

Brand Awareness 126

Brand Awareness Conversion MarTech Advertising 126

Martech

AUGUST 15, 2024

Marketing ROI. Here’s why: Marketing impact can be a double-edged sword. It fuels future sales and shapes brand perception, both undeniably crucial, but notoriously tricky to measure. Bank: “Engineering builds it, Marketing translates it. A strong brand commands loyalty and advocacy. Perception is everything.

ROI 124

ROI Finance Brand Awareness Conversion 124

Martech

AUGUST 7, 2024

Teams relying on gut instincts and anecdotal evidence for planning are falling behind more sophisticated brands using predictive analytics and data insights. Data-driven marketing is the right approach for running campaigns. We begin with the initial strategy phase, which forms the foundation for successful marketing initiatives.

Brand Awareness 128

Brand Awareness Marketing Media Audience 128

Martech

JUNE 26, 2025

As AI-powered workflows become central to sales and RevOps, go-to-market (GTM) execution is increasingly dominated by high-volume, sales-led outreach. This change prioritizes short-term demand capture over long-term brand building and demand creation. Spam damages your brand.”

Marketing 106

Marketing Education Conversion Conversion Rate 106

Martech

JULY 22, 2025

If you own a marketing budget, you know they’re under constant scrutiny. Yet, many organizations are guilty of making common allocation mistakes that can stunt growth, waste precious resources and obscure the actual performance of marketing. If you’re going big to bring a new product to market, you have a growth model.

Marketing 60

Marketing Brand Awareness ROI MarTech 60

Martech

DECEMBER 18, 2024

As they do, their impact is fundamentally transforming what we market and why. Gen Z: The new powerhouse in the consumer market Consider this: Gen Z overtook Baby Boomers in full-time roles this year. They prefer raw, unfiltered content over highly produced marketing materials. AI-powered personalization will evolve.

Marketing 108

Marketing Entertainment Manufacturing Brand Awareness 108

Martech

OCTOBER 29, 2024

Only 36% of respondents to a recent Plus Company-Statista survey of 350 marketing leaders revealed they were very happy with using their existing tools to measure the impact of their creative content. Traditional methods just aren’t keeping pace with modern marketing methods. How can a marketer connect a creative execution to a sale?

Audience 119

Audience Brand Awareness Marketing Conversion 119

Martech

JULY 16, 2024

Pipeline 360, Integrate’s B2B media business, today launched a purpose-built display advertising platform which will combine with its “write once, publish often” content syndication solution for an integrated “branded demand” offering, where demand generation is wrapped together with building brand awareness.

Display Advertising 102

Display Advertising Advertising Brand Awareness Cookies 102

illumin

OCTOBER 24, 2024

Effective B2B advertising can increase brand visibility, grow sales volumes, and expand market reach. Building Brand Awareness and Credibility In the B2B sector, trust and credibility are paramount. Meta advertising powers innovation and helps brands increase reach.

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

Adweek

JULY 3, 2025

“The economic environment is weighing on both consumers and brands.” ” Amazon is asking brands to allocate a full month’s ad budget during Prime Day In the weeks leading up to Prime Day, Amazon sales representatives briefed marketers on how much they should spend to promote their Prime Day sales to stick out from the clutter.

Advertising 206

Advertising Retail eCommerce Retargeting 206

Single Grain

DECEMBER 23, 2024

More sales and marketing teams are embracing account-based marketing (ABM). ABM consists of many traditional marketing tactics, such as organic and paid strategies, but is tailored more to individual accounts. Marketers can still use innovative tactics to execute an ABM strategy , such as leveraging LinkedIn.

Marketing 52

Marketing Audience A/B Testing Retargeting 52

MNTN

FEBRUARY 27, 2025

At MNTN, we understand that brands value tangible results over everything, which is why we pride ourselves on being champions of performance marketing. Nevertheless, were also fully aware of the undeniable power of brand awareness and its role in fueling business growth. What Is Brand Awareness?

Brand Awareness 52

Brand Awareness Retargeting Education Audience 52

Single Grain

APRIL 24, 2025

Brands can use immersive marketing to meet this demand. The global immersive marketing market has reached $6.90 billion in 2024, sending a clear message to marketers everywhere: multisensory, interactive brand experiences aren’t just innovativethey’re essential.

Marketing 52

Marketing ROI Conversion Conversion Rate 52

AdvertiseMint

DECEMBER 27, 2024

As of 2025, a 30-second advertisement now commands brands and their TV advertising agency an impressive $7 million to $8 million, not accounting for additional production expenses. Despite this hefty price tag, businesses across the globe are eager to invest due to the unmatched reach and marketing potential this event offers.

Brand Awareness 52

Brand Awareness Audience Impressions Agency 52

Martech

SEPTEMBER 25, 2024

Digital design and collaboration platform Canva hopes a recent price hike won’t hurt it with SMBs as it challenges Adobe in the enterprise market. Rachel Hornstein owns a digital marketing agency, Hornstein Digital, with many SMB clients. Simplicity now costs more Not all customers are convinced.

Brand Awareness 114

Brand Awareness MarTech Video Ads Communications 114

Marketing Dive

JUNE 5, 2025

Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Spencer Platt via Getty Images Equinox has named Bindu Shah as chief marketing and digital officer, reporting to President Marc Mastronardi, according to a press release.

Brand Awareness 41

Brand Awareness Finance Fashion Ad Tech 41

Ad Monsters

JANUARY 2, 2025

1: Amazon Advertising: King of Cross-Channel Marketing It’s no surprise that Amazon Advertising dominates the American retail media space, grabbing 75% of the marketer’s dollars. Amazon’s vast empire gives marketers unique opportunities to create brand awareness and nurture prospects into regular customers.

Retail 104

Retail Media Retargeting Brand Awareness 104

Brid.tv

DECEMBER 30, 2024

Short-form video ads are particularly effective for building brand awareness and engaging audiences quickly. Most often larger brands use these ads to reinforce their market presence and maintain top-of-mind awareness. Heres a quick overview of the pros and cons. How to make a short-form video ad?

Advertising 52

Advertising Video Ads Brand Awareness Click Through Rate 52

Basis

JUNE 16, 2025

Amidst mounting trade disputes , shifting tariff policies , and a consumer base that’s worried about the future and pulling back on spending, marketing budgets are projected to remain flat this year. But when brand building is sidelined for too long, it can weaken overall performance—in both the short and long-term.

Brand Awareness 71

Brand Awareness ROI Marketing Media 71

Martech

JUNE 20, 2025

Principal Analyst in the Gartner Marketing Practice, specializing in marketing data and analytics, marketing technology and marketing operations. Brand marketing is under the microscope. In 2025, 55% of marketers prioritize performance marketing, compared to 22% focusing on brand.

Brand Awareness 83

Brand Awareness Finance Marketing ROI 83

Single Grain

DECEMBER 17, 2024

However, many businesses still rely on one-size-fits-all sales and marketing strategies that may not convert leads the way they should. This is where account-based marketing (ABM) comes in. ABM aims to build relationships with target accounts likelier to engage with your brand.

Marketing 52

Marketing ROI Conversion Rate Brand Awareness 52

illumin

OCTOBER 24, 2024

Effective B2B advertising can increase brand visibility, grow sales volumes, and expand market reach. Building Brand Awareness and Credibility In the B2B sector, trust and credibility are paramount. Meta advertising powers innovation and helps brands increase reach.

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

Martech

JANUARY 20, 2025

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: What is story-driven marketing? Answer: Story-driven marketing is a strategic approach that focuses on using storytelling techniques to engage and connect with target audiences.

Marketing 110

Marketing MarTech Audience Brand Awareness 110

MNTN

DECEMBER 9, 2024

Pay-per-click (PPC) campaigns are a staple of performance marketing. Only paying for when someone interacts with your ad content is a great means of retaining control of your marketing budget and tracking spending. However, you cant see the entire PPC picture without measuring your cost-per-click (CPC).

CPC 52

CPC Conversion Rate Brand Awareness Conversion 52

Martech

JUNE 18, 2025

Every day, we hear how AI is reshaping marketing. In 2025, 88% of digital marketers use AI in their daily workflow and the AI-in-marketing market is set to hit $27 billion this year. The financial trajectory of AI — and why it matters The numbers are staggering: AI in marketing is growing at a 25% CAGR through 2030.

Shipping 103

Shipping Brand Awareness Marketing MarTech 103

Martech

DECEMBER 3, 2024

Media mix modeling (MMM) helps brands understand how marketing investments affect the bottom line. It originally focused on high-reach channels such as network television, print and radio to assess brand impact and audience reach. This is why brands must rethink their media strategies and redefine how success is measured.

Media 128

Media Impressions Audience Conversion 128

Basis

JANUARY 9, 2025

To learn how automotive marketers should approach this shift and what strategies they should invest in to set themselves up for success in a privacy-first world, we spoke with Jim Zabel, Basis Technologies VP of Agency Development Auto, and a 25-year auto marketing industry veteran. JZ : A handful of solutions come to mind here.

Advertising 98

Advertising Cookies Brand Lift Conversion 98

Adweek

JUNE 30, 2025

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Influencers & Creators How Alicia Yoon Introduced Korean Skincare to the U.S. consumers had caught on to Korean beauty products, turning a retail site into a brand of its own. Instead, it’s rooted in education.

Education 148

Education eCommerce Audience Brand Awareness 148