Martech

APRIL 19, 2024

Marketers who are judged by the number of leads they generate will push for quantity. But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. Marketers interested in tapping into social have a familiar decision to make regarding tactics.

Media 112

Media Marketing Machine Learning MarTech 112

Digiday

DECEMBER 22, 2022

While video marketing might be most often associated with consumer-facing efforts, B2B brands and marketers are increasingly employing video campaigns to generate leads and build connections with clients. B2B brands are investing in video and seeing where these videos can work on different platforms.”.

Advertising 59

Advertising Marketing Brand Awareness Video Ads 59

Martech

APRIL 4, 2024

Today, B2B social media hub LinkedIn introduced LinkedIn CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. Advertisers can add CTV to their LinkedIn campaigns through a network of partners that includes Paramount, Roku and Samsung Ads. Building on video. Live Event Ads.

Brand Lift 69

Brand Lift Conversion Rate Retargeting Video Ads 69

Digiday

JANUARY 29, 2023

Growing revenue in a down market is always difficult. She pointed to 97% attention paid and 80% ad recall to the ad, with a 38% increase in unaided brand awareness vs control, and the same percent increase on likelihood to interact with the brand within two weeks of seeing the ad. “We’re

Video Ads 62

Video Ads Media Advertising Brand Awareness 62

MNTN

MARCH 26, 2024

The ads management portal was built for small businesses, making it easy to set up your advertising goals, define your budget, and select a target audience. Video Ads Video ads, which stream before or during shows and movies, are the bread and butter of Peacock advertising. Contact us today to request a demo.

Advertising 52

Advertising Marketing Banner Audience 52

MNTN

MARCH 26, 2024

The ads management portal was built for small businesses, making it easy to set up your advertising goals, define your budget, and select a target audience. Video Ads Video ads, which stream before or during shows and movies, are the bread and butter of Peacock advertising.

Advertising 52

Advertising Marketing Banner Audience 52

Martech Series

JULY 26, 2022

Report Revealed Half of the 90 Million Unique Users Exposed to Video Ads with Commerce Capabilities Engaged with Ads From KERV’s Platform Within a Six Month Period. Last year was really the first time consumers saw shoppable video ads.

Brand Awareness 77

Brand Awareness Food Video Ads Fashion 77

illumin

DECEMBER 14, 2023

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. Here’s why in-game advertising is one of today’s biggest marketing trends.

Advertising 52

Advertising Marketing Banner Pop-Up 52

illumin

DECEMBER 14, 2023

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. Here’s why in-game advertising is one of today’s biggest marketing trends.

Advertising 52

Advertising Marketing Banner Pop-Up 52

InMobi

SEPTEMBER 7, 2016

After “Mobile is Eating our World” it’s time for “Video is the new HTML”, and building on these thoughts of Benedict Evans, we at InMobi are proud to introduce the #WinWithVideo series which we kickstarted last week with a webinar (Download: Presentation , Video Recording ) on the mobile video ads.

Video Ads 52

Video Ads Brand Awareness CPA Advertising 52

Digiday

OCTOBER 5, 2022

As the end of the year approaches and marketing teams look to finalize their 2023 budgets, many are wondering how to ensure their ads are set up for success in the months ahead, appealing to unique audiences whose media consumption habits continue to evolve. Making video ads actionable. Keep branding front and center.

Audience 52

Audience Marketing Video Ads Entertainment 52

Adtelligent

JULY 19, 2022

Search advertising is a process of placing ads on all sorts of search engines such as Google, Yahoo, AOL, Baidu, Duckduckgo, or Bing in response to the relevant inquiry. It is also often called paid search, pay-per-click (PPC), or part of search engine marketing. Paid search ads appear as the top results on search engines.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Martech

MAY 18, 2022

Video has become an effective revenue generator for brands, especially on social platforms. In fact, digital video ad spending in the U.S. Twitter receives over 2 billion video views every day, and 91% of active users watch videos on Instagram weekly. Clearly, having a video ad strategy is highly beneficial.

Advertising 101

Advertising Video Ads CPM Viewability 101

Digiday

NOVEMBER 16, 2022

Birdies, a direct-to-consumer shoe brand, is ramping up its brand awareness efforts, investing more than 20% of ad spend for television ads, a first-time investment for the brand, to reach a broader audience. There’s only so much emotion you can communicate through a search ad or social carousel.”.

Brand Awareness 63

Brand Awareness Video Ads Communications Media 63

MNTN

JANUARY 13, 2023

Advertising may often feel like a lofty brand awareness play straight out of Emily in Paris. Performance marketing is the solution to this problem. Instead of investing a certain amount of money into a campaign and hoping it works, performance marketing flips the marketing narrative on its head. Pay-per-lead (PPL).

Advertising 52

Advertising CPA Marketing Brand Awareness 52

AdvertiseMint

JANUARY 29, 2024

Do you want to learn how to start Facebook marketing agency? Knowing how to start Facebook marketing agency can be beneficial if you want to turn your passion for social media into a thriving business. Although starting a Facebook ad agency sounds complex, you can get it right by following the steps in this blog post.

Agency 40

Agency Marketing Brand Awareness Audience 40

Digital Turbine

OCTOBER 30, 2023

Newer brands can work on building brand awareness through mobile ads. Established brands, on the other hand, should aim to enhance their mobile and app presence. Crafting a pre-Super Bowl strategy with UA campaigns like display and banner ads can set up an app for success well before the big game.

Brand Awareness 52

Brand Awareness Conversion Video Ads Banner 52

Digital Turbine

MAY 25, 2023

Community Marketing Not everyone has the skills to be a DJ. With a limited, niche market, Beat Maker Pro will never have the brand power of Amazon Music or Spotify. But by building buzz (and beats) within their community of DJs, Beat Maker Pro was able to elevate their brand awareness and convert users quickly.

Brand Awareness 98

Brand Awareness Impressions Video Ads Marketing 98

AdvertiseMint

NOVEMBER 15, 2023

Definition of TikTok Creative Challenge TikTok Creative Challenge (TTCC) is an innovative platform that empowers creators and brands to collaborate on engaging and impactful video ad campaigns. Purpose of TTCC TTCC operates by providing creators with briefs for specific video ad campaigns.

Video Ads 40

Video Ads Brand Awareness Audience Advertising 40

AdvertiseMint

FEBRUARY 12, 2024

Google ads offer text-based, display, and video ads on YouTube. While text ads are concise and effective, video and Google display ads allow for more visual creativity. Facebook offers a wide range of ad formats, including image ads, video ads , carousel ads , shopping ads, banner ads, and more.

CPC 52

CPC Brand Awareness Video Ads CPA 52

Digital Turbine

JUNE 19, 2023

Here is how you can build strong brand relationships through a mobile-first strategy: Grow Brand Loyalty Using creative storytelling in video doesn’t only build your brand awareness. Attention studies show that video ads in mobile game environments can lead to better recall and more positive brand association.

Mobile Ads 52

Mobile Ads Video Ads Brand Awareness Entertainment 52

Martech

APRIL 12, 2023

With marketers looking for ad channels that they can consider both reliable and effective, this is where connected TV can enter the scene and support an already successful search strategy. CaaS offers regular video refreshes, which deliver better results over time. Why is this important?

Conversion Rate 101

Conversion Rate Brand Awareness SEO Conversion 101

Digital Remedy

OCTOBER 2, 2023

The age-old maxim of “think globally, act locally” isn’t just embraced by marketers for local mom-and-pop businesses. Today, massive multi-location brands and franchises are taking a local-first approach to their performance marketing strategies, helping them better resonate with their target audience.

Agency 105

Agency Retargeting Real Estate Pop-Up 105

InMobi

NOVEMBER 7, 2022

billion mobile games were downloaded in India, making it the world’s second-largest market for mobile gaming. Sure, but why should brands play? While there’s a huge appetite for mobile game apps, do brands stand a chance to meet their objectives while reaching people who simply want to play? In 2021 alone, over 9.33

Advertising 52

Advertising Marketing Viewability Brand Awareness 52

MNTN

AUGUST 1, 2023

To make the most of your marketing dollars, you need an effective strategy based on your goals. Attracting customers at the top of the buyer funnel will require different language and tactics than when you’re marketing at the bottom of the funnel. What Is Upper-Funnel Marketing? What Is Lower-Funnel Marketing?

Marketing 52

Marketing Retargeting Conversion Audience 52

AdvertiseMint

DECEMBER 24, 2023

Would you like to know how to increase brand awareness with Facebook? Learning how to increase brand awareness with Facebook helps build a strong brand presence for your business. This blog post will discuss how you can increase your brand awareness with Facebook ad campaigns.

Brand Awareness 52

Brand Awareness A/B Testing Audience Impressions 52

AdvertiseMint

AUGUST 21, 2023

Pay-Per-Click (PPC) marketing has become a potent tool for companies looking to engage with their target audience in today’s changing digital landscape, where online visibility is crucial. Next, organize your campaigns into ad groups based on themes, ensuring each group targets a specific audience.

A/B Testing 40

A/B Testing Marketing Click Through Rate Machine Learning 40

AdvertiseMint

SEPTEMBER 25, 2023

Would you like to learn how to create a successful TikTok marketing strategy? Whether you’re a seasoned marketer or a beginner, understanding TikTok marketing can be a game-changer for your brand. But how can you use TikTok effectively for your marketing campaign? What Is TikTok Marketing? In-feed ads.

Marketing 52

Marketing Audience Pop-Up Entertainment 52

InMobi

NOVEMBER 17, 2021

Most marketers are no strangers to the power of video, so why is this format often left out of their retail media playbook? As the retail media market continues to grow, so will the importance of creating richer, more immersive advertising experiences that will capture consumer attention and inspire purchases.

Retail 52

Retail Media Click Through Rate Video Ads 52

Ad Wisey

OCTOBER 16, 2023

Just in time for the holidays, we are happy to present the Promo campaign – a short-term advertising campaign that tells all of your current and potential customers about the limited-time offers in your store and drives 2x-3x ROAS compared to all the regular ads you run.

Retargeting 96

Retargeting Brand Awareness Video Ads Advertising 96

Digiday

NOVEMBER 2, 2022

“We haven’t been as out there, potentially as in the past,” said Kevin Price, director of marketing and service for Canon. “We We want customers increasingly to be aware of the types of products and solutions we offer.”. At the same time, Canon is testing custom product integrations in television and other activations.

Advertising 62

Advertising Brand Awareness Video Ads Media 62

illumin

FEBRUARY 20, 2024

The art of mobile advertising offers huge opportunities and potential to marketers everywhere. However, many marketers are unaware of the full extent of the format’s potential and value to their existing strategies. Given how essential mobile devices are to the everyday lives of their users, so too is mobile advertising for marketers.

Advertising 52

Advertising Banner Mobile Ads Mobile Search 52

AdvertiseMint

FEBRUARY 13, 2024

Are you looking to boost your e-commerce business using Facebook ads? E-commerce Facebook ads can seem daunting. However, with the right strategies, they can become a powerful tool for driving sales and increasing brand awareness. Before creating Facebook ads, it’s crucial to define your goals.

eCommerce 52

eCommerce A/B Testing Brand Awareness Conversion Rate 52

Monetize More

MAY 23, 2023

From attracting new players to building brand awareness, evidence suggests that in-game advertising is an essential tool in the publisher’s toolkit. By placing ads in popular games, publishers can expose their brand to millions of potential customers who may have never heard of them before.

Advertising 89

Advertising Brand Awareness Ad Server Ad Inventory 89

InMobi

SEPTEMBER 23, 2020

Marketers aim to achieve two brand objectives, driving brand awareness and purchase consideration at this time. To help you plan your strategy, we bring to you inspiration from leading brands that leveraged mobile for driving high impact with their marketing efforts. The Results The campaign reached 1.7

Brand Awareness 52

Brand Awareness Mobile Ads Electronics Video Ads 52

Digiday

NOVEMBER 8, 2022

TikTok has become Ocean Spray’s go-to social media platform as the cranberry juice brand looks to organically boost brand awareness with Gen Z. To do so, the 110-year-old beverage brand is investing in influencer marketing — specifically YouTube star JoJo Siwa.

Brand Awareness 61

Brand Awareness Electronics Video Ads Media 61

Digiday

FEBRUARY 2, 2023

While ad spend across the board is reducing, agencies are advising clients maintain their budgets to test and learn in channels that are newer, like TikTok, or new to them, like digital video and streaming audio. ” In the past, Fitzco clients have leveraged streaming video ads before, but minimally.

Advertising 62

Advertising Brand Awareness Brand Lift Agency 62