Martech

APRIL 4, 2024

Today, B2B social media hub LinkedIn introduced LinkedIn CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. CTV is a growing channel for many marketers, including B2B businesses. Marketers who have created a video ad simply log into Campaign Manager and choose an objective. Why we care.

Brand Lift 76

Brand Lift Conversion Rate Retargeting Video Ads 76

Martech Series

JANUARY 11, 2023

Top, Global Brands Find Success on Taboola Through Brand Lift Campaigns. Brands that are looking to reach consumers at a massive scale often turn to social media, which has inherent risk in brand safety and pose significant risks. These brands operate across the U.S., Europe and Latin America.

Native Advertising 77

Native Advertising Brand Lift Advertising Finance 77

Digiday

DECEMBER 7, 2022

Full-funnel marketing is how brands capture existing demand and create new demand. According to McKinsey , campaigns that combine brand and performance elements deliver a higher return than those targeting performance channels alone. Because marketing today is omnichannel, measurement must also be omnichannel.

Brand Lift 68

Brand Lift Brand Awareness Viewability Audience 68

Digiday

SEPTEMBER 2, 2022

Coterie is one of many brands leveraging OOH to diversify their media spend and capture the attention of shoppers out and about as Covid-19 precautions let up. “It’s It’s about building that iconic brand, lifting that brand awareness,” said Jess Jacobs, svp of brand and creative at Coterie, which makes diapers, pants and wipes.

Brand Lift 69

Brand Lift Advertising Marketing Retargeting 69

Martech Series

JULY 14, 2022

“Advertisers have embraced CTV and they’re shifting bigger budgets to the medium as an essential buy for driving brand awareness and performance marketing,” said Tom Cox, President of Premion. Marketing Technology News: ShowHeroes Group Announces New Senior Appointments Amid Rapid Expansion.

Advertising 76

Advertising Brand Awareness Brand Lift Impressions 76

MNTN

MAY 24, 2022

Your goal is to keep the viewer watching beyond the three seconds, since this correlates with increased brand awareness. Include a logo, but don’t lead with it: A google study found that opening with a logo or similar branding elements promotes brand recall, but negatively impacts engagement.

Retargeting 98

Retargeting Brand Awareness Brand Lift Audience 98

Digiday

FEBRUARY 2, 2023

With ad spend under more scrutiny than ever, brands should continue looking for cost-efficient and relatively new ways to boost brand awareness, especially as go-to performance marketing channels have proven less effective thanks to data privacy measures. She did not provide exact spend figures).

Advertising 69

Advertising Brand Awareness Brand Lift Agency 69

Digiday

MAY 2, 2023

As new platforms and AI technologies emerge, and younger audiences such as Gen Z dominate digital ecosystems, an increasing number of brands are investing in content creation efforts that personalize experiences and reflect diversity, equity and inclusion values.

Marketing 69

Marketing Entertainment Audience Agency 69

Digiday

JUNE 15, 2022

The key hits: Newsletter publishers like Morning Brew, The Gist and 1440, are starting to see a shift in some of their advertisers’ marketing strategies, with categories like crypto pumping the brakes on media buys. For example, some advertiser categories are beginning to drop off, such as brand advertisers. The iOS 15 problem.

Media 69

Media Brand Lift Click Through Rate Brand Awareness 69

Digital Remedy

DECEMBER 7, 2022

Both the wide-ranging brand awareness benefits of traditional broadcast TV advertising and the precise targeting capabilities of digital marketing are known for their mass ability to draw in potential customers. Performance TV allows marketers to show viewers advertisements specific to their buying behavior and sensibilities.

Brand Lift 52

Brand Lift Conversion Machine Learning Conversion Rate 52

illumin

DECEMBER 14, 2018

Many marketers see it as a new shiny toy to fix the viewer attention problem. In a Google Brand Lift study , Google measured what ads people chose to watch. They monitored whether they watched 15 seconds, 30 seconds or more, how long they watched the longer cuts, and how that impacted brand recall and favorability.

Brand Lift 78

Brand Lift Brand Awareness Video Ads Advertising 78

InMobi

APRIL 15, 2015

New research from the Mobile Marketing Association (MMA) demonstrates the relative value of investing in mobile as a marketing channel by studying real brand campaigns. InMobi is pleased to help sponsor MMA’s Smart Mobile Cross Marketing Effectiveness Research , or SMoX for short. Consumers spent an average of 2.54

Brand Lift 52

Brand Lift Rich Media Brand Awareness Impressions 52

Digiday

FEBRUARY 14, 2023

Most marketing organizations have a host of KPIs that they need to move, so single-metric and single-method research is not enough,” Egan told Digiday. Focusing on ad impact and brand lift In its third annual Big Game report, Disqo used zero-party brand experience data from U.S.

Brand Lift 69

Brand Lift Audience Food Impressions 69

InMobi

MAY 2, 2022

For both established marketing options like in-app advertising and for more nascent platforms like native in-game advertising, ensuring ads are viewable is crucial. It gives marketers that base knowledge that their message was seen by a customer because there's not much value in an ad if it wasn't seen. Check it out!

Viewability 52

Viewability Advertising Impressions Brand Lift 52

Basis

MARCH 7, 2023

And as more and more marketers embrace these benefits, DOOH and pDOOH ad spend are experiencing rapid growth. Here are the latest stats marketers should know about DOOH: In 2022, US digital out-of-home ad spend reach $2.69 This is an increase of 34.9% year-over-year. In 2023, US DOOH spending is forecast to grow by another 15.8%.

Advertising 79

Advertising Pop-Up Impressions Demand Side Platform 79

Digiday

SEPTEMBER 15, 2022

This week’s media briefing explores the evolving relationship between publishers and advertisers as the pressure mounts to justify marketing budgets with actual proof of driving revenue. Time crunch DPS preview The Verge challenges Twitter, The Athletic adds ads, Condé Nast recognizes its union, and more. Time crunch. Numbers to know.

Media 67

Media Advertising Cookies Impressions 67

AdvertiseMint

OCTOBER 19, 2023

Source: Johntalk.com Ad spending in the US digital advertising market is expected to hit $271.20 Getting inside their heads is super important for your digital marketing plan. Source: mariapeaglerdigital.com Setting up ads on social media can help you: Grow your community Boost brand awareness Promote content And drive sales!

Advertising 52

Advertising Pop-Up Display Advertising Native Advertising 52

Basis

JULY 7, 2023

To curate impeccable user experiences during this critical time of year, marketers need a deep understanding of how to succeed on each of the channels they plan to leverage, as well as a savviness for how to use them together to create a holistic experience throughout the customer journey.

Advertising 52

Advertising Retargeting Brand Lift Audience 52

AdExchanger

SEPTEMBER 20, 2022

But when it started investing in paid media earlier this year, the brand turned to TikTok primarily for brand building rather than sales lift, said Chief Marketing Officer Charlotte Watson, who was hired in January as its first CMO.

Media 92

Media Brand Lift Brand Awareness Marketing 92

Digiday

DECEMBER 8, 2022

To many media buyers and planners, social as a marketing channel might feel like the popcorn of media, an option that’s fun to consume but is light on caloric value. In fact, the study shows that advertising on social can cause positive impact everywhere else the brand is trying to drive results.”.

Brand Lift 80

Brand Lift Brand Awareness Media Agency 80

Martech Series

AUGUST 5, 2022

Global influencer market was valued at USD 13.3 In recent years, influencer market has become increasingly popular as a means of reaching consumers. Influencers are individuals who have an abundance of followers and can effectively promote brands or products through their social media channels.

Marketing 81

Marketing Audience Media Entertainment 81

Basis

JANUARY 3, 2024

That being said, the fact that Redditors are so highly engaged and passionate about the topics they engage in comes with some caveats for marketers. Sounds like it has some real marketing potential—why aren’t more advertisers talking about it? Does advertising on Reddit makes sense for all brands?

Advertising 65

Advertising Audience A/B Testing Brand Lift 65

Single Grain

NOVEMBER 15, 2019

12 Important Facebook Features Every Marketer Needs To Take Advantage Of. As with most kinds of marketing, requiring an extra click will reduce your reach considerably. Facebook Ads: 7 Changes All Marketers Need to Know in 2019. But what if you can’t provide the right marketing message in just a few seconds?

Video Ads 97

Video Ads A/B Testing Audience Pop-Up 97