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Digital Marketing Consulting

AdvertiseMint

Do you get overwhelmed trying to maximize your digital marketing efforts? Well, some people live and breathe digital marketing. Enter – Marketing Consultants and digital marketing consulting services! Digital Marketing Consultants are specialized pros. Digital Marketing Consultants are specialized pros.

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‘You’re only taking so many bets’: How an online veterinary care startup is slashing its marketing budget ahead of economic downturn

Digiday

As the industry braces itself for the possible economic downturn, online veterinary care startup Dutch is working to recession-proof its marketing budget, cutting it by 90% and narrowing efforts to SEO. Around that same time, per Spector, Dutch went from spending an estimated $25,000 a month on SEO to $75,000 per month now.

SEO 56
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What Is Performance Marketing? The Complete Guide for Advertisers

MNTN

Advertising may often feel like a lofty brand awareness play straight out of Emily in Paris. Performance marketing is the solution to this problem. Instead of investing a certain amount of money into a campaign and hoping it works, performance marketing flips the marketing narrative on its head. Pay-per-lead (PPL).

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Upper-Funnel vs. Lower-Funnel Marketing: What’s the Difference?

MNTN

To make the most of your marketing dollars, you need an effective strategy based on your goals. Attracting customers at the top of the buyer funnel will require different language and tactics than when you’re marketing at the bottom of the funnel. What Is Upper-Funnel Marketing? What Is Lower-Funnel Marketing?

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How SEO Leads to Organic Revenue Growth: Playing the Long Game

Single Grain

SEO can be a divisive topic for a lot of digital marketers. Some question if it’s growing more obsolete each month and others hesitate to believe that the revenue returned (if any) from SEO is even worth the time investment in the first place. Delayed gratification is like the motto phrase attached to SEO.

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10 Benefits of Google Ads to Skyrocket Your Business Growth

Single Grain

This article will discuss the many benefits of Google Ads, including how this advertising option can increase brand awareness and help you conquer the competition. Here are some core benefits of Google Ads: 1) Enhances Brand Awareness Google Ads is one of the best ways businesses can increase brand awareness and drive more sales.

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Why Is Instagram Hiding Likes (& What This Means for Social Media Marketers)

Single Grain

Just a little while ago, studies indicated that a little over 75% of marketers will use Instagram for advertising their brand in 2020. While social media marketing often goes through changes and updates, hiding likes on Instagram is a seismic shock for many marketers. Will hiding Instagram likes kill influencer marketing?

Media 141