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‘You’re only taking so many bets’: How an online veterinary care startup is slashing its marketing budget ahead of economic downturn

Digiday

As the industry braces itself for the possible economic downturn, online veterinary care startup Dutch is working to recession-proof its marketing budget, cutting it by 90% and narrowing efforts to SEO. Around that same time, per Spector, Dutch went from spending an estimated $25,000 a month on SEO to $75,000 per month now.

SEO 57
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Digital Marketing Consulting

AdvertiseMint

They collaborate to achieve marketing goals like: Higher conversion rates Lower customer acquisition costs More leads Faster sales Improved brand visibility Consultants don’t just focus on one area like SEO, PPC, or email. Consultants fine-tune your online presence and boost brand awareness. Do you need SEO work?

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What Is Performance Marketing? The Complete Guide for Advertisers

MNTN

Advertising may often feel like a lofty brand awareness play straight out of Emily in Paris. It’s often relied on by smaller brands that don’t have robust budgets to test both performance and brand awareness (the type of advertising that isn’t tied directly to outcomes). Plan Your Brand Positioning.

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Upper-Funnel vs. Lower-Funnel Marketing: What’s the Difference?

MNTN

Related: 8 Benefits of a Sales Funnel for Your Business Strategies for Top-of-Funnel Marketing Because your goal with top-of-funnel marketing is to generate leads and draw people to your brand, strategies at this stage are primarily aimed at helping people find you and learn more about you.

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How SEO Leads to Organic Revenue Growth: Playing the Long Game

Single Grain

SEO can be a divisive topic for a lot of digital marketers. Some question if it’s growing more obsolete each month and others hesitate to believe that the revenue returned (if any) from SEO is even worth the time investment in the first place. Delayed gratification is like the motto phrase attached to SEO.

SEO 52
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10 Benefits of Google Ads to Skyrocket Your Business Growth

Single Grain

This article will discuss the many benefits of Google Ads, including how this advertising option can increase brand awareness and help you conquer the competition. Here are some core benefits of Google Ads: 1) Enhances Brand Awareness Google Ads is one of the best ways businesses can increase brand awareness and drive more sales.

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20 Benefits of Advertising via Online Channels

Single Grain

Dive Deeper: 75+ CRO Statistics That’ll Help You Increase Sales in 2023 2) Digital Ads Reinforce Credibility and Brand Awareness There’s a lot of psychology that goes into seeing an ad online. Your target market may have no awareness of your brand when they first view one of your ads.