Remove A/B Testing Remove Brand Awareness Remove Retargeting Remove SEO
article thumbnail

What Is Performance Marketing? The Complete Guide for Advertisers

MNTN

Advertising may often feel like a lofty brand awareness play straight out of Emily in Paris. It’s often relied on by smaller brands that don’t have robust budgets to test both performance and brand awareness (the type of advertising that isn’t tied directly to outcomes). Plan Your Brand Positioning.

article thumbnail

How to Create a Winning Local PPC Strategy for More Conversions

Single Grain

Local PPC advertising offers businesses an unparalleled opportunity to target specific audiences, boost brand awareness and optimize conversions like never before. Their power lies in three distinct areas: local targeting, brand awareness boost, and conversion optimization. Let’s dive right in!

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Best Paid Search Marketing Agency in 2022: Top 10 Choices

Single Grain

But getting to the top of the search engine results pages with SEO alone can take more time than you'd like. Here are the top benefits of using PPC services to boost your business growth: Pay-per-click ads improve brand awareness because your business gets displayed at the top of the search results for your target locations and keywords.

Agency 52
article thumbnail

PPC Consulting: Why It’s Essential for Business Growth

Single Grain

On the other hand, a professional PPC consultant knows exactly how to conduct market research to thoroughly analyze the market before preparing a personalized marketing strategy for better brand awareness and launching several campaigns. They also conduct A/B testing to increase customer engagement.

article thumbnail

Multi-Channel PPC Advertising Case Study: Boosting Your ROI

Single Grain

The agency also planned and executed a mixed SEO and PPC strategy to improve the website’s visibility in search results. Unicef then retargeted visitors to its site who showed high engagement levels but didn’t donate, which increased the chances of securing a donation.

ROI 52
article thumbnail

How to Produce Paid Facebook Video Ads for Mobile Like a Pro

Single Grain

Think about testing videos of different lengths to see which works best. Facebook’s A/B testing feature can handle this for you. How to Easily Set Up a High-Conversion Facebook Retargeting Campaign. How to Run A/B Tests that Actually Increase Conversions. What Is A/B SEO Testing?

article thumbnail

Lead Generation Case Study: 7 Examples of Success

Single Grain

Their SEO and PPC campaigns optimized broad keywords, and the traffic from those keywords wasn’t converting. Strategy: Target Quality Leads and Branded Keywords By measuring where Axure was failing, we created lead generation strategies with value. Their goal was to not only enhance brand awareness, but listen to their audience.

CPL 52