Single Grain

SEPTEMBER 13, 2019

This post on video marketing tips, tricks and lots of juicy stats has been updated for 2019. Attention and brand trust are two things that marketers always incorporate in their marketing plans – and video is an efficient way to that happen. They discovered the following: 87% use video in their marketing strategy.

Marketing 112

Marketing SEO Conversion Rate Banner 112

Single Grain

JULY 3, 2019

We’ve known for several years now that Google prioritizes branded websites when it comes to choosing what to display in its SERPs: Although, to be fair, as Moz puts it: “Google doesn't try and go out and say, ‘How well known is Coca-Cola versus Pepsi versus 7 Up versus Sprite versus Jones Cola? Traditional SEO Keywords.

SEO 91

SEO Real Estate Banner Finance 91

Single Grain

SEPTEMBER 19, 2019

Marketing budgets vary widely by industry, company size and business goals. Small Business Administration recommends spending 7-8% of your company’s revenue on marketing, but in reality, businesses typically spend more than that. A Radical Way of Looking at Marketing Budgets. Marketing budgets are useless.

Marketing 84

Marketing ROI SEO Banner 84

Lemonads

JUNE 7, 2020

In this article, we will explain what CPA Marketing is and the different aspects of CPA Marketing. CPA marketing is an affiliate marketing business model. We are going to explain to you what is CPA marketing, plus we are giving you some strategy tips at the end of this article, so keep reading!

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AdvertiseMint

NOVEMBER 3, 2023

While SEO and PPC both aim to boost your online presence, their strategies differ. Investing in PPC, especially with a professional PPC management company or using PPC management tools, ensures a solid marketing strategy. An optimized PPC campaign can significantly boost your marketing strategy’s success. But, at its core?

SEO 40

SEO Click Through Rate CPM ROI 40

Single Grain

JUNE 3, 2021

This is a complete guide to finding and hiring a Director of Marketing for your business. In this article, you’ll learn everything you need to know about: The role of Director of Marketing. Typical duties of a Marketing Director. Plus plenty of tips from the other side: how to land a job as a Marketing Director.

Marketing 98

Marketing SEO ROI Non-Profit 98

Single Grain

JUNE 24, 2019

Normally, I tell these people “sorry, most marketing campaigns don’t work like that.” Trying to spend a lot of time creating viral campaigns by being edgy or controversial can even backfire on brands who get so caught up in rapid expansion they forget to nurture the relationships they already have. So What Exactly Is Buzz Marketing?

Marketing 105

Marketing Banner Audience Media 105

Single Grain

AUGUST 1, 2023

There are many benefits of native ads, such as increasing brand awareness and building trust among your audience. There are also some downsides of native ads to be aware of before investing in a campaign (we’ll cover those, too). Your brand can use lifestyle videos, such as this one from Giorgio Armani.

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Native Advertising Advertising Brand Awareness Banner 52

Single Grain

AUGUST 16, 2019

The modern consumer’s growing demand for transparency and authenticity has paved the way for the influencer marketing boom. In fact, according to MediaKix, in the next five years, influencer marketing is estimated to become a $5-10 billion industry. But influencer marketing is not all that simple. Get A Free Consultation.

Marketing 71

Marketing ROI Banner Brand Awareness 71

MNTN

NOVEMBER 22, 2022

There’s no question that digital marketing is essential to the growth of businesses today. But so often, the term becomes a catch-all term for all forms of marketing. In reality, there are many different kinds of digital marketing. With performance marketing, you only pay for measurable results, whether it’s a click or a sale.

Marketing 52

Marketing Conversion Rate ROI Native Advertising 52

Single Grain

MAY 9, 2023

With the rise of social media and video-sharing platforms, video marketing has proven to be a valuable tool for businesses to build brand awareness, connect with their target audience and increase sales. This is why 83% of video marketers claim video content has helped them generate leads. There are 6.92

Video Ads 52

Video Ads Advertising SEO Brand Awareness 52

Single Grain

APRIL 25, 2022

In this guide, I will not only provide a curated list of the top ten choices, but I will help you select the best paid search marketing agency for your business. TABLE OF CONTENTS: ↓ What Is Paid Search Marketing? Top 10 Paid Search Marketing Agencies. Ready to Hire a Paid Search Marketing Agency? Let's begin.

Agency 52

Agency Marketing A/B Testing ROI 52

Single Grain

JUNE 5, 2023

Online advertising statistics can help you execute and manage a much more effective digital marketing campaign. Influencer Marketing Hub ) Global digital advertising spend amounted to over $600 billion in 2022. Influencer Marketing Hub ) Digital advertising spending will grow to over $870 billion by 2026. billion internet users.

Advertising 52

Advertising Finance CPC Brand Awareness 52

Single Grain

AUGUST 22, 2019

Has it helped people engage more with your brand? Is it generating the brand awareness you hoped for? Answering “no” to any of these may mean that your existing videos and video marketing campaigns are not hitting the mark, and it’s time to rethink your strategy. Are you marketing to teens or young adults?

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Agency Audience Banner SEO 100

Single Grain

MAY 11, 2023

In 1994 , the very first banner ad appeared on a previous iteration of today’s tech site, Wired. It marked the dawn of a new era of digital marketing that would transform the world into the digital landscape we know today. Your target market may have no awareness of your brand when they first view one of your ads.

Advertising 52

Advertising Retargeting Impressions CPC 52

Single Grain

AUGUST 13, 2019

: In fact, from 2015 to 2018, Amazon rapidly outpaced Google as the #1 search destination for products and now owns 54% of all product searches and over 80% of all e-commerce market share. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster.

Video Ads 110

Video Ads Conversion CPC Banner 110

Single Grain

JUNE 25, 2019

What's more, the majority of users follow brands on social media to better understand their products, which also means they are ready to buy in-app, according to a Marketing Week report: Shopping on social media is getting more and more popular, so brands need to offer an easier experience for customers. Get A Free Consultation.

Banner 80

Banner Media Education Brand Awareness 80

Single Grain

JULY 19, 2019

Almost every brand is on one or more social networks running marketing campaigns, which means that social media advertising spend in the U.S. billion by 2020 : Further, 73% of small businesses are investing in social media marketing with nearly all (95%) planning on increasing their marketing budgets in 2019.

Media 106

Media Banner Brand Awareness Pop-Up 106

Lemonads

MARCH 15, 2021

While the term marketing was officially introduced just over 100 years ago, the practice of promoting products and services in order to get more customers has been around for centuries. And, when analyzed objectively, there’s no doubt that affiliate marketing is among the top approaches. What Is Affiliate Marketing?

Affiliates 52

Affiliates Conversion SEO Healthcare 52

Single Grain

FEBRUARY 21, 2022

Book My Free Google Ads Marketing Consultation . What Do Google Ads Marketing Agencies Charge? Top 5 Google Ads Marketing Agencies. That’s where a Google Ads marketing agency comes to the rescue. A Google Ads marketing agency becomes vital when your business: Invests four to five digits per day in this channel.

Agency 52

Agency SEO Conversion Media 52

Single Grain

JULY 17, 2019

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Dive Deeper: The Complete Guide to Brand Building (Must-Read for Digital Marketers). How a Brand Persona Plays Into Effective ROI. 16 Branding Trends to Increase Awareness in 2019.

SEO 92

SEO Banner Non-Profit Impressions 92

Single Grain

SEPTEMBER 3, 2022

77% of marketers feel that branding should be a key part of your strategy if you want your business to grow. And as Amazon founder Jeff Bezos rightly said: “Your brand is what other people say about you when you are not in the room.”. Get My Free Brand Building Marketing Plan . What Is Brand Building?

Marketing 145

Marketing Brand Awareness Pop-Up SEO 145

Single Grain

JUNE 13, 2019

The search function plays a big role, and with a shift in focus and high user standards, a lot of brands avoid the platform because they end up feeling stumped or intimidated. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. households.

Advertising 96

Advertising Banner Audience SEO 96

Single Grain

JUNE 16, 2023

From native to display ads, this article will break down the different types of online advertising you may wish to consider for your marketing plan. Types of Display Ads When creating display web advertising, several different ad types can be used, each with its own benefits to your marketing efforts.

Brand Awareness 52

Brand Awareness Advertising Retargeting Pop-Up 52

Single Grain

JUNE 14, 2023

Whether you’re new to marketing or an experienced business owner looking to improve your advertising campaigns, these PPC marketing strategies will help you. PPC advertising is a popular form of online marketing where advertisers bid on keywords, paying a fee each time their ad is clicked. .” Let’s get started!

Click Through Rate 52

Click Through Rate CPC ROI Retargeting 52

Single Grain

JANUARY 23, 2023

In this post, we’ll share why PPC consulting is essential, demystify pay-per-click marketing, and give you tips for hiring the best PPC consultant for your business. Get My Free PPC Marketing Plan 5 Ways a PPC Consulting Agency Can Level Up Your Business Working with a PPC specialist is always beneficial for your business.

Click Through Rate 59

Click Through Rate CPC Conversion Rate Conversion 59

Single Grain

AUGUST 24, 2023

So understanding how to choose a digital marketing agency is crucial. With a plethora of online marketing strategies like social media, PPC, email, content and SEO, it’s easy to get overwhelmed as to which to focus on. Digital marketing agencies promise to navigate these waters on your behalf.

Agency 98

Agency Marketing SEO Brand Awareness 98

Single Grain

OCTOBER 14, 2019

makes Nike’s marketing strategy so madly effective. Let’s take a closer look at the tactics that Nike uses to build brand awareness and expand globally. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. And, oh, the swoosh!

Marketing 109

Marketing Fashion Banner Audience 109

Single Grain

SEPTEMBER 10, 2019

Content marketing has been growing exponentially in popularity and there are now over 500 million blogs on the Internet (1.6 As with any great marketing channel, content marketing has become saturated and is less effective in 2019 than it was ten years ago. 3) Develop Content Marketing Goals. Get A Free Consultation.

Marketing 112

Marketing A/B Testing SEO Banner 112

Single Grain

MARCH 30, 2023

Enterprise search engine marketing is challenging because it involves optimizing large websites with thousands of pages which might have complex technical issues. Get My Free Marketing Plan What Is Search Engine Marketing (SEM)? Dive Deeper: What Is the Difference Between SEM and SEO?

SEO 52

SEO Marketing Retargeting Brand Awareness 52

Single Grain

AUGUST 6, 2019

Some business owners are moving away from the term “marketing funnel” because they think it’s too mechanical or simplistic to describe the lead nurturing sequence by which customers move from awareness to purchase. What Is a Marketing Funnel? Example 1 : A Not-so-effective Marketing Funnel. Marketing Funnel Metrics.

Marketing 112

Marketing SEO Banner Conversion 112

Single Grain

OCTOBER 18, 2019

And yet, in the ever-evolving digital marketing landscape, guest posting remains a trusted technique for marketers and bloggers. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. 2) Boost Rankings and Brand Awareness.

SEO 93

SEO Brand Awareness Audience Banner 93

Single Grain

OCTOBER 11, 2019

Having an online store doesn’t mean that you have to limit yourself to marketing your brand online. As Fab Dolan, Head of Marketing at Google Canada , explains: “The brands that are winning are the ones that understand and own the fundamental interplay between experiential and transactional. Want to hear a secret?

Pop-Up 101

Pop-Up Marketing ROI Banner 101

Single Grain

JULY 19, 2019

This post was expanded and updated with new digital marketing trends as of July 2019. Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. Here are 20 key digital marketing trends in 2019 and beyond that you can no longer pretend aren’t important.

Marketing 111

Marketing SEO Machine Learning Banner 111

Single Grain

JULY 19, 2019

This post was expanded and updated with new digital marketing trends as of July 2019. Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. Here are 20 key digital marketing trends in 2019 and beyond that you can no longer pretend aren’t important.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Single Grain

APRIL 28, 2020

This post about the best digital marketing campaigns you can learn from has been updated with fresh examples for 2020. Bonus Material : Discover the unorthodox digital marketing campaigns we use to generate predictable traffic, leads, clients and revenue (even during uncertain times). 31 Top Digital Marketing Campaign Examples.

Marketing 141

Marketing Audience Media ROI 141

Single Grain

FEBRUARY 16, 2022

And, as per CoinMarketCap , the NFT market cap has reached around $23 billion: The only requirement is that you need to know how to market your NFT collectibles. As with any other product, marketing plays an essential part in enhancing the business prospects of a blockchain company. Book My Free NFT Marketing Consultation .

Marketing 52

Marketing SEO Education Audience 52