Digiday

DECEMBER 6, 2022

This week’s Future of TV Briefing looks at how IAB Tech Lab’s recent definition of in-stream video advertising affects the online video advertising marketplace. WTF is the difference between in-stream and out-stream video ads? A negligibly small portion of the [online video] landscape meets this new industry standard.

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Video Ads Demand Side Platform Impressions Brand Awareness 62

MNTN

MARCH 26, 2024

If you’re interested in advertising on Peacock and taking advantage of its expansive audience, here’s everything you need to know. Peacock advertising refers to the non-skippable ads that appear as viewers enjoy their favorite shows and movies on NBCUniversal’s streaming platform. What Is Peacock Advertising?

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Digiday

DECEMBER 22, 2022

While video marketing might be most often associated with consumer-facing efforts, B2B brands and marketers are increasingly employing video campaigns to generate leads and build connections with clients. These videos may best be suited for a platform like LinkedIn to reach other professionals. .

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Advertising Marketing Brand Awareness Video Ads 67

MNTN

MARCH 26, 2024

If you’re interested in advertising on Peacock and taking advantage of its expansive audience, here’s everything you need to know. Peacock advertising refers to the non-skippable ads that appear as viewers enjoy their favorite shows and movies on NBCUniversal’s streaming platform. What Is Peacock Advertising?

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Advertising Marketing Banner Audience 52

Digiday

JANUARY 29, 2023

The cost of advertising there keeps rising but delivering smaller and older audiences, where both Screenvision and NCM offer a more captive crowd. “If Growing revenue in a down market is always difficult. But I think we don’t want to step away from being about brand awareness.”

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Video Ads Media Advertising Brand Awareness 68

Digiday

MAY 1, 2023

This year’s Interactive Advertising Bureau’s four-day NewFronts kicked off yesterday with digital content platforms and publishers giving presentations to marketers touting new advertising offerings and slates of video shows. Ad spend in the U.S. billion people each month,and racking up 50 billion views daily, O’Hara added.

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Audience Entertainment Media Brand Awareness 67

illumin

DECEMBER 14, 2023

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. Here’s why in-game advertising is one of today’s biggest marketing trends.

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illumin

DECEMBER 14, 2023

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. Here’s why in-game advertising is one of today’s biggest marketing trends.

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Martech

MAY 18, 2022

Video has become an effective revenue generator for brands, especially on social platforms. In fact, digital video ad spending in the U.S. Twitter receives over 2 billion video views every day, and 91% of active users watch videos on Instagram weekly. Clearly, having a video ad strategy is highly beneficial.

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Advertising Video Ads CPM Viewability 102

Adtelligent

JULY 19, 2022

Search advertising is a process of placing ads on all sorts of search engines such as Google, Yahoo, AOL, Baidu, Duckduckgo, or Bing in response to the relevant inquiry. It is also often called paid search, pay-per-click (PPC), or part of search engine marketing. Paid search ads appear as the top results on search engines.

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Advertising Video Ads Banner Display Advertising 98

AdvertiseMint

FEBRUARY 12, 2024

Are you trying to choose between Facebook ads vs Google ads? Facebook and Google offer unique advantages and can be powerful tools for reaching your target audience. This blog post will help you determine the best option for your business between Facebook and Google ads. Precise targeting for customized audiences.

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CPC Brand Awareness Video Ads CPA 52

AdvertiseMint

NOVEMBER 15, 2023

Definition of TikTok Creative Challenge TikTok Creative Challenge (TTCC) is an innovative platform that empowers creators and brands to collaborate on engaging and impactful video ad campaigns. Purpose of TTCC TTCC operates by providing creators with briefs for specific video ad campaigns.

Video Ads 40

Video Ads Brand Awareness Audience Advertising 40

Digital Remedy

OCTOBER 2, 2023

The age-old maxim of “think globally, act locally” isn’t just embraced by marketers for local mom-and-pop businesses. Today, massive multi-location brands and franchises are taking a local-first approach to their performance marketing strategies, helping them better resonate with their target audience.

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MNTN

JANUARY 13, 2023

Advertising may often feel like a lofty brand awareness play straight out of Emily in Paris. Performance marketing is the solution to this problem. Instead of investing a certain amount of money into a campaign and hoping it works, performance marketing flips the marketing narrative on its head. Pay-per-lead (PPL).

Advertising 52

Advertising CPA Marketing Brand Awareness 52

Martech

APRIL 12, 2023

With marketers looking for ad channels that they can consider both reliable and effective, this is where connected TV can enter the scene and support an already successful search strategy. There comes a time, after all, when adding more budget offers diminishing returns and the need for a new channel is necessary.

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Conversion Rate Brand Awareness SEO Conversion 101

Digital Turbine

OCTOBER 30, 2023

Newer brands can work on building brand awareness through mobile ads. Established brands, on the other hand, should aim to enhance their mobile and app presence. Crafting a pre-Super Bowl strategy with UA campaigns like display and banner ads can set up an app for success well before the big game.

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AdvertiseMint

SEPTEMBER 25, 2023

Would you like to learn how to create a successful TikTok marketing strategy? TikTok is a powerhouse for businesses looking to connect with their audience in a fun and engaging way. Whether you’re a seasoned marketer or a beginner, understanding TikTok marketing can be a game-changer for your brand.

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AdvertiseMint

JANUARY 29, 2024

Do you want to learn how to start Facebook marketing agency? Knowing how to start Facebook marketing agency can be beneficial if you want to turn your passion for social media into a thriving business. Although starting a Facebook ad agency sounds complex, you can get it right by following the steps in this blog post.

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AdvertiseMint

FEBRUARY 13, 2024

E-commerce Facebook ads can seem daunting. However, with the right strategies, they can become a powerful tool for driving sales and increasing brand awareness. This article will discuss how to create effective e-commerce Facebook ads that resonate with your audience. Step 4: Use Facebook Pixel.

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Digiday

NOVEMBER 16, 2022

Birdies, a direct-to-consumer shoe brand, is ramping up its brand awareness efforts, investing more than 20% of ad spend for television ads, a first-time investment for the brand, to reach a broader audience. There’s only so much emotion you can communicate through a search ad or social carousel.”.

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Brand Awareness Video Ads Communications Media 70

InMobi

NOVEMBER 7, 2022

billion mobile games were downloaded in India, making it the world’s second-largest market for mobile gaming. Sure, but why should brands play? While there’s a huge appetite for mobile game apps, do brands stand a chance to meet their objectives while reaching people who simply want to play? Is your brand safe?

Advertising 52

Advertising Marketing Viewability Brand Awareness 52

AdvertiseMint

AUGUST 21, 2023

Pay-Per-Click (PPC) marketing has become a potent tool for companies looking to engage with their target audience in today’s changing digital landscape, where online visibility is crucial. The right keywords connect your ad with the right audience, ensuring your ad budget is wisely spent.

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A/B Testing Marketing Click Through Rate Machine Learning 40

Monetize More

MAY 23, 2023

As the gaming industry continues to grow at an unprecedented rate, in-game advertising has emerged as a powerful tool for publishers, allowing them to capitalize on their audiences while delivering value to brands. Audience Targeting One of the key factors that make in-game advertising so effective is audience targeting capability.

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AdvertiseMint

FEBRUARY 7, 2024

This process benefits businesses by allowing them to reach their ideal audience and enhances user experience by showing relevant content. This article will discuss how Facebook ads work. Ad Creation Ad creation begins with you having a clear goal in mind. This ensures users see ads that genuinely resonate with them.

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illumin

FEBRUARY 20, 2024

The art of mobile advertising offers huge opportunities and potential to marketers everywhere. However, many marketers are unaware of the full extent of the format’s potential and value to their existing strategies. Given how essential mobile devices are to the everyday lives of their users, so too is mobile advertising for marketers.

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Advertising Banner Mobile Ads Mobile Search 52

MNTN

AUGUST 1, 2023

To make the most of your marketing dollars, you need an effective strategy based on your goals. But those goals will differ based on your target audience. Attracting customers at the top of the buyer funnel will require different language and tactics than when you’re marketing at the bottom of the funnel.

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Marketing Retargeting Conversion Audience 52

MNTN

NOVEMBER 15, 2023

Not to sound dramatic, but whether or not your ad resonates with your audience can make or break your entire campaign. With the right video ad creative, you can ensure you connect with your audience and run a successful Performance TV ad campaign. What Elements Make This Ad So Great?

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Education Audience Video Ads Brand Awareness 52

MNTN

APRIL 9, 2024

As you expand your digital marketing strategies to encompass all of the platforms that might appeal to your target audience, you need an accurate and precise way to measure your success. This model helps you understand what resonated with your target audience but didn’t immediately inspire them to take action.

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Click Through Rate Brand Awareness Conversion Audience 52

Smart-Hub

AUGUST 23, 2023

In the ever-evolving landscape of digital marketing, programmatic advertising has emerged as a powerful tool for businesses to reach their target audiences more effectively. The Economist used data from their website, including floodlight tags, which allowed the creation of retargeting lists of previous users and in-market segments.

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Advertising Ad Exchange Brand Awareness Impressions 52

AdvertiseMint

FEBRUARY 22, 2024

per click, depending on audience targeting and ad quality. CPM generally falls between $5 to $25 per 1,000 impressions, with variations based on audience and ad relevance. Audience targeting. The more specific your target audience, the higher your potential Facebook advertising costs. Ad eligibility.

CPC 52

CPC CPA CPM Impressions 52

AdvertiseMint

DECEMBER 24, 2023

Would you like to know how to increase brand awareness with Facebook? Facebook offers an excellent platform to connect with your target audience, regardless of its demographic. Learning how to increase brand awareness with Facebook helps build a strong brand presence for your business.

Brand Awareness 52

Brand Awareness A/B Testing Audience Impressions 52

Digiday

DECEMBER 23, 2022

While publishers have invested heavily in video to varying success in the past, short-form video is especially important for publishers and advertisers looking to attract younger audiences. Advertisers are also drawn to video because of improved performance with audiences. billion by 2027.

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Advertising Audience Video Ads Brand Awareness 68

Digiday

NOVEMBER 2, 2022

“We haven’t been as out there, potentially as in the past,” said Kevin Price, director of marketing and service for Canon. “We We want customers increasingly to be aware of the types of products and solutions we offer.”. At the same time, Canon is testing custom product integrations in television and other activations.

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Advertising Brand Awareness Video Ads Media 69

InMobi

SEPTEMBER 23, 2020

Marketers aim to achieve two brand objectives, driving brand awareness and purchase consideration at this time. To help you plan your strategy, we bring to you inspiration from leading brands that leveraged mobile for driving high impact with their marketing efforts. The Results The campaign reached 1.7

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MNTN

FEBRUARY 28, 2024

Because you can track user behaviors, this attribution model will give you a more accurate idea of how your ads are performing. But CTA doesn’t necessarily give you the full picture of your ad campaign. You might launch a marketing campaign on multiple channels, which exposes your brand to a potential customer in multiple locations.

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AdvertiseMint

AUGUST 13, 2023

Read more: TikTok Spark Ads. Target audience and reach TikTok skews towards a younger demographic. This makes the platform ideal if your target audience includes Gen Z and millennials. Benefits of TikTok ads Here are some benefits of investing in TikTok ads: Youthful audience: Connect with the next generation of consumers.

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Click Through Rate CPM Conversion Rate Audience 52

Smart-Hub

APRIL 29, 2024

Since programmatic ad spend continues to grow and is projected to reach almost $780 billion by 2028 (in 2023, it was estimated at $546 billion ), we can expect it to remain profitable and prospective in the market. If you are ready to create ad network or ad exchange, contact SmartHub team to start.

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