Martech

FEBRUARY 11, 2022

According to data from video marketing and animation platform Wyzowl, 86% of businesses are using video to reach audiences and 92% of marketers say video is an important part of their marketing plans. Read next: Data shows marketers investing more in video in 2022.

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Smart-Hub

FEBRUARY 12, 2024

Video advertising is getting more and more demand, and in 2024, the video ad spending is expected to exceed $190 billion. Moreover, the annual growth is forecasted to reach 6.04%, which means that the market share of video ads can surpass $241 billion by 2028. SmartHub's Features Have No Limits!

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Automatad Inc.

OCTOBER 26, 2023

Online video content is booming, and so are video ads. Moreover, as digital video advertising spending grows yearly, this is a great chance for you as a web publisher to benefit from it. So, get ready to unlock the power of video ad monetization to captivate your audience and turn your website into a profit machine.

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MNTN

DECEMBER 4, 2023

With the unmistakable rise of CTV, your TV ads have the potential to shine on the screens of living rooms around the world. Below is a detailed breakdown of the ins and outs of Connected TV specs so you can make sure your ads reach the right audience. Also be sure to include a call-to-action throughout the creative.

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MNTN

DECEMBER 4, 2023

With the unmistakable rise of CTV, your TV ads have the potential to shine on the screens of living rooms around the world. Below is a detailed breakdown of the ins and outs of Connected TV specs so you can make sure your ads reach the right audience. Also be sure to include a call-to-action throughout the creative.

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AdvertiseMint

MARCH 11, 2024

Are you looking to take advantage of Custom Facebook Audiences? By targeting specific groups based on their past interactions with your brand, you can create highly personalized ad experiences. Custom Audiences can make a significant difference if you aim to re-engage past customers, increase loyalty, or drive conversions.

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Martech

OCTOBER 25, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and are you warming up the Schadenfreude ? An impact on a business like Facebook, which is consumed on iPhones by a huge segment of its audience, was widely predicted.

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Automatad Inc.

MAY 9, 2023

Today, publishers can display various ad formats on their websites, from traditional banners to rich media to video ads. Because now, people don’t just want the content to be read; they prefer content to be video. What Are Video Ads for Publishers? Non-linear Video Ads: Non-linear video ads aren’t video ads.

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EGC Group

SEPTEMBER 22, 2023

It’s neither a secret nor a surprise that video ads have the power to attract attention as nothing else does. Video has become one of—if not the most—popular methods used to spread a brand’s message and increase visibility. And the application of video to retail media is revolutionizing television advertising.

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Martech

MARCH 2, 2022

Since then, SXSW-related content has continued to become more robust, with a built-in audience from the live events. Virtual and hybrid events have evolved to provide high-quality video presentations and experiences for remote attendees. Read next: Virtual events: The ultimate marketers’ guide. Why we care.

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Video Ads MarTech Audience Advertising 93

Smarty Ads

JUNE 29, 2023

In an era dominated by smartphones and a constant thirst for on-demand content, mobile video advertising has emerged as a formidable force in the marketing world. With the ability to captivate audiences in the palm of their hands, businesses are harnessing the power of mobile video ads to engage, entertain,

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Automatad Inc.

DECEMBER 1, 2023

Share Tweet Share Video ads are an undeniable choice for attention and engagement. The video ad spend and video ad revenue forecast reflect that well: $59 billion was spent on video ads in 2023 , and the online ad revenue is forecasted to reach $362 billion in 2027.

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Martech Series

SEPTEMBER 20, 2022

AdPlayer.Pro to expand outstream video ad format portfolio with new Sticky ads variations. AdPlayer.Pro , a global provider of outstream video advertising solutions has announced the release of new units in its outstream video ads selection, supported by the company’s ad-enabled video player.

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Digiday

OCTOBER 5, 2022

As the end of the year approaches and marketing teams look to finalize their 2023 budgets, many are wondering how to ensure their ads are set up for success in the months ahead, appealing to unique audiences whose media consumption habits continue to evolve. Making video ads actionable. scan to add to cart”).

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Martech Series

JANUARY 3, 2023

Following the completion of a first-of-its-kind test-and-learn for alternative measures of video ad performance, Warner Bros. Marketing Technology News: MarTech Interview with Michael Luckhoo, Co-Founder, Cirus Foundation. “We The differential was even greater among affluent audiences (2.3X Brands across the Warner Bros.

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Audience Entertainment Ad Inventory MarTech 82

Digiday

OCTOBER 27, 2022

Insider is making more money than last year from its videos on its website and is seeing particular growth from direct-sold video ads, where advertisers commit to spend a certain amount and buy ads across Insider’s owned & operated and other platforms like YouTube. External pressures on Insider’s video business.

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Martech Series

NOVEMBER 18, 2022

” Marketing Technology News: MarTech Interview with Bogdan Carlescu, VP of Marketing at Creatopy. TikTok reached a critical mass very quickly and has become popular with the young consumer market, a sought-after demographic by advertisers. Marketing Technology News: Modeling Success – VBB vs. Modeled VBB (mVBB).

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Digiday

SEPTEMBER 9, 2022

TikTok is rolling out new advertising options ahead of the holiday shopping season that it hopes will entice marketers and creators. Three new features will allow advertisers to link their products in in-feed videos, advertise a catalog of products from videos and place clickable ads in live videos.

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MNTN

JANUARY 30, 2024

With its convenience, seemingly infinite content, and high levels of personalization, Connected TV (CTV) has revolutionized how modern audiences consume television. As an advertiser, your TV ads are a key part of that experience, so you play a major role in the quality of those CTV experiences. Try out a couple of different ads.

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Monetize More

OCTOBER 6, 2022

What are Rewarded Video Ads? Rewarded ads are advertisements that reward users for watching or clicking ads within a game or app in exchange for an in-game reward, such as more lives or more in-game currency (stars, coins, hearts, etc). How Rewarded Video Ads Work? You accept the offer and then watch an ad.

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VideoWeek

MAY 3, 2024

In this week’s Week in Review: TF1 reports strong Q1 ad growth, Roblox rolls out video ads, and Sony and Apollo up their bid for Paramount. Percent Ad Revenue Growth After Streaming Revamp TF1 revenues were up 6.7 Initial brands deploying video ads on Roblox include e.l.f Top Stories TF1 Reports 6.6

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Brid.tv

AUGUST 19, 2022

Have you been looking for a way to put video ads on your website ? If you have experience with online advertising, you already know that video ads perform better than images and other ad formats. To help you out, we’ve put together a handy guide to implementing video ads and monetizing your website.

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Martech

APRIL 19, 2024

Marketers who are judged by the number of leads they generate will push for quantity. But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. Marketers interested in tapping into social have a familiar decision to make regarding tactics.

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VideoWeek

NOVEMBER 18, 2022

In this week’s Week in Review: MRC maintains Nielsen’s suspension, Channel 4 partners with Nectar360, and Microsoft launches video ads. Microsoft Brings Video Ads to Audience Network. Video can be bought on a cost per mille, cost per view, or cost per click basis. Top Stories.

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Martech

MAY 25, 2022

Here’s everything marketers and advertisers need to know from yesterday’s Google Marketing Live 2022. Read next: Google is giving users greater control over what ads they see. Later this year, advertisers will have the ability to connect product feeds to campaigns to create shoppable video ads on YouTube Shorts.

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Digiday

NOVEMBER 20, 2022

Natalist has spent the last year focused on brand awareness and expanding its audience, according to Jenifer Dasho, Everly Health’s CMO and Natalist’s general manager. “TV, both digital and broadcast, was really about reach and expanding our audience,” Dasho said. This year, U.S.

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Video Ads Brand Awareness Audience Entertainment 61

AdvertiseMint

JANUARY 23, 2024

Facebook marketing vs Instagram marketing: which is best for marketing your brand? Facebook and Instagram offer unique opportunities and challenges for brands looking to connect with their audience. This blog post will guide you through the key differences between Facebook and Instagram marketing.

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VideoWeek

MAY 17, 2023

Dynamic ad insertion also unlocks inventory from third-party partnerships, the company said. In terms of targeting, the product enables advertisers to use their own data, or choose from WBD’s 140 audience segments. “ All eyes will be on Discovery’s integration into Max,” added Parrot Analytics.

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MNTN

MARCH 26, 2024

If you’re interested in advertising on Peacock and taking advantage of its expansive audience, here’s everything you need to know. Peacock advertising refers to the non-skippable ads that appear as viewers enjoy their favorite shows and movies on NBCUniversal’s streaming platform. What Is Peacock Advertising?

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Digital Turbine

OCTOBER 10, 2022

In this edition of Mobile Monday, we’re covering how the drop in App Store revenue creates in-app ad opportunities, and the studies that have proven the effectiveness of video ads for grabbing attention. Spend in mobile games decreased by 14% in September with key markets, China, Taiwan, and South Korea seeing some slowdowns.

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Digiday

DECEMBER 6, 2022

This week’s Future of TV Briefing looks at how IAB Tech Lab’s recent definition of in-stream video advertising affects the online video advertising marketplace. WTF is the difference between in-stream and out-stream video ads? A negligibly small portion of the [online video] landscape meets this new industry standard.

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MNTN

MARCH 26, 2024

If you’re interested in advertising on Peacock and taking advantage of its expansive audience, here’s everything you need to know. Peacock advertising refers to the non-skippable ads that appear as viewers enjoy their favorite shows and movies on NBCUniversal’s streaming platform. What Is Peacock Advertising?

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MNTN

FEBRUARY 9, 2024

Television advertising refers to the use of commercial television spots to promote products, services, or brands to a broad audience. These TV ads are broadcast across various networks and channels, locally or nationally, reaching viewers during scheduled programming breaks. There are two main types of TV marketing.

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Digiday

NOVEMBER 11, 2022

While becoming a social media star isn’t for everyone, making a brand accessible and known on social media is a fast, inexpensive way to grow engagement with a very large and relevant audience. As the world’s fastest-growing social platform, TikTok practically requires brands to have good quality lifestyle videos if they hope to stand out.

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Basis

DECEMBER 1, 2023

But B2B marketers have been navigating the digital shift while battling through a global pandemic, a prolonged economic downturn, supply chain challenges, layoffs in the tech industry, and a significant shift in who is making purchasing decisions in the B2B landscape. That’s an increase of nearly 70%!

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Digiday

NOVEMBER 16, 2022

Today, consumers navigate a widening variety of digital content from text to image to video — and they choose to spend their time in the experiences that feel most natural and intuitive for them. Ahead of the holiday season, Google partnered with Ipsos to identify ways brands are keeping their audience engaged across platforms.

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MNTN

JUNE 3, 2022

The world of marketing can sometimes feel like it moves at the speed of light. In digital marketing news, it’s important to know what works when seeking to reach consumers online. Connected TV, on the other hand, allows even smaller brands to create multiple versions of their ads for different audience groups.

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