MNTN

MARCH 26, 2024

If you’re interested in advertising on Peacock and taking advantage of its expansive audience, here’s everything you need to know. Peacock advertising refers to the non-skippable ads that appear as viewers enjoy their favorite shows and movies on NBCUniversal’s streaming platform. What Is Peacock Advertising?

Advertising 52

Advertising Marketing Banner Audience 52

illumin

FEBRUARY 20, 2024

The art of mobile advertising offers huge opportunities and potential to marketers everywhere. However, many marketers are unaware of the full extent of the format’s potential and value to their existing strategies. Given how essential mobile devices are to the everyday lives of their users, so too is mobile advertising for marketers.

Advertising 52

Advertising Banner Mobile Ads Mobile Search 52

illumin

DECEMBER 14, 2023

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. Here’s why in-game advertising is one of today’s biggest marketing trends.

Advertising 52

Advertising Marketing Banner Pop-Up 52

illumin

DECEMBER 14, 2023

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. Here’s why in-game advertising is one of today’s biggest marketing trends.

Advertising 52

Advertising Marketing Banner Pop-Up 52

Adtelligent

JULY 19, 2022

Search advertising is a process of placing ads on all sorts of search engines such as Google, Yahoo, AOL, Baidu, Duckduckgo, or Bing in response to the relevant inquiry. It is also often called paid search, pay-per-click (PPC), or part of search engine marketing. Paid search ads appear as the top results on search engines.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

InMobi

SEPTEMBER 7, 2016

Online video ad spend is estimated to grow at a rate of 25% year on year (YoY) to $9.6 Brands have seen remarkable success in narrating their brand stories and captivating online audiences using video, with high engagement, increased dwell times and high completion rates. Does video deliver beyond awareness-generation?

Video Ads 52

Video Ads Advertising Banner Real Estate 52

Brid.tv

DECEMBER 26, 2023

As consumers increasingly reject intrusive ads, UGC has emerged as an effective, organic, and less intrusive marketing strategy. However, if you want to prompt consumers to create a certain type of UGC that fits your campaign, you can encourage audiences to participate by making your product or service more share-worthy.

Advertising 80

Advertising Conversion Rate Video Ads Audience 80

illumin

OCTOBER 2, 2023

Since the early 2000s, social media has been a forum for community engagement and a great way for marketers to reach audiences and build trust; it follows then, that a strong social strategy is essential for establishing a meaningful digital presence. Social ad spending in 2023 is estimated to be about $83.72 billion USD.

Audience 98

Audience Communications Banner Media 98

Digital Turbine

NOVEMBER 21, 2023

Manga is one of the fastest-growing publishing categories, especially in the Japan market. Kyotaro from Digital Turbine: The manga market is poised to grow with a CAGR of 15.4% What does the app developer and ad monetization landscape in APAC look like? Monetization in mature and emerging markets varies significantly.

Banner 94

Banner Click Through Rate A/B Testing Fill rate 94

Clearcode

AUGUST 13, 2023

Back then, the mobile app market was worth just $206 million. With many of us being so dependent on mobile devices, using mobile advertising to reach a target audience is a no-brainer for marketers and advertisers. There were only 500 apps on the App Store when it launched with the release of the iPhone in 2008.

Advertising 52

Advertising Ad Exchange Banner Mobile Ads 52

VideoWeek

JUNE 16, 2023

Uber Set to Roll Out Video Ads Uber plans to begin running full-length video ads across its ride sharing app, as well as its delivery apps Uber Eats and Drizly, the WSJ reported this week. Uber has been growing out its ad business in recent months, with the company aiming to reach $1 billion in ad revenues in 2024.

Video Ads 52

Video Ads Retail Media Ad Tech 52

InMobi

APRIL 26, 2022

Previously on the blog, we covered the basics of rewarded video ads and the key things that publishers should know about this ad format. We are now digging deeper into why publishers should consider InMobi for their rewarded video monetization strategy.

Banner 59

Banner Video Ads Fill rate Audience 59

Basis

OCTOBER 9, 2023

Or were you roaming the web and a business ad persuaded you to register or download right there in the moment? If that last scenario applies, you were enticed by the company’s direct response marketing—a form of advertising designed specifically to elicit an immediate response from a prospect. What is Direct Response Marketing?

Marketing 67

Marketing Rich Media Audience Education 67

Brid.tv

SEPTEMBER 12, 2022

For publishers, connected TV is a valuable channel for generating ad revenue. It reaches wide audiences and allows for precise targeting. It also supports a wide variety of ad formats. If there was ever a right time for publishers to join the CTV advertising market, it is now. Table of Contents. Table of Contents.

Advertising 52

Advertising Video Ads Banner Ad Inventory 52

Martech Series

NOVEMBER 10, 2022

In-game advertising is anything like digital video ads, banners, audio ads, and mini-games presented on the gaming screen. The most popular types of in-game advertising (IGA) are dynamic ads, static ads, and gamevertising. You will reach a specific target audience successfully. Final Word.

Banner 85

Banner Food Audience Education 85

InMobi

DECEMBER 24, 2014

This is creating huge opportunities for brands to reach their customers through video ads, a nifty ad format for brand communication and customer engagement. Marketers will spend over $1.4 billion on mobile video ads in 2014, or close to one-quarter of total digital ad spends, per eMarketer.

Video Ads 52

Video Ads Geo targeting Click Through Rate Banner 52

AdvertiseMint

FEBRUARY 12, 2024

Are you trying to choose between Facebook ads vs Google ads? Facebook and Google offer unique advantages and can be powerful tools for reaching your target audience. This blog post will help you determine the best option for your business between Facebook and Google ads. Precise targeting for customized audiences.

CPC 52

CPC Brand Awareness Video Ads CPA 52

Media Math

AUGUST 18, 2022

It’s expected to hold about 61% of the entire gaming market share in 2022 and is estimated to be worth USD$139.5 Ads in mobile gaming have become the norm and people expect them. Currently, the most popular format of ads being displayed in video games are Interstitial Ads and they’re often considered the most intrusive.

Advertising 92

Advertising Video Ads Banner Ad Click 92

Monetize More

JUNE 22, 2022

Its advanced app monetization technology was made specifically for app developers promising maximum ad revenue, comprehensive reporting & metrics tools. Along with interstitial ad formats, AdMob supports video ads, native ads, banner, and rewarded ads as well. ExoClick for Interstitial Ads.

Ad network 52

Ad network Fill rate Banner CPM 52

Monetize More

JUNE 20, 2023

Google AdMob Google’s AdMob is one of the best mobile gaming ad networks around, due to its many customizable ad formats that feature in-game messaging, push notifications and a variety of video ads. With AdMob, your ad units get to be sold to the highest spending bidders.

Ad network 52

Ad network Banner Video Ads Header Bidding 52

Monetize More

NOVEMBER 24, 2022

This increases the need for mobile ads to be attention-grabbing, placed in optimal digital spots for maximum viewability while utilizing the best banner sizes for maximum revenue generation for publishers and successful campaign management for advertisers. Compared to the small banner sizes (e.g.,

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Monetize More

AUGUST 2, 2022

The network sells this space to marketers and internet advertisers. Most mobile advertising networks support a broad spectrum of ad formats like banners and native ads. Other networks only focus on specific formats, such as video ads. Here are some of the most common mobile ads. Banner Ads for Mobile.

Ad network 52

Ad network Mobile Ads Non-Profit Banner 52

Smart-Hub

OCTOBER 5, 2022

At the same time, the number of CTV users reached 110 million milestones this year among Generation Z and Millennials (who are currently the most paying audience). marketers consider CTV advertising a must-buy format for the near future. In-Stream Video Ads: small video ads up to 30 seconds long. 76% of U.S.

Banner 40

Banner Advertising Video Ads Rich Media 40

Digital Turbine

OCTOBER 30, 2023

Crafting a pre-Super Bowl strategy with UA campaigns like display and banner ads can set up an app for success well before the big game. For instance, Temu’s success story showcases how effective marketing efforts before the game can ensure their TV spots are worth the hefty price tag.

Brand Awareness 52

Brand Awareness Conversion Video Ads Banner 52

MobileAds

JANUARY 20, 2021

So, it’s expected for many to wonder: What are the best mobile ad formats for my marketing campaigns? There’s no such thing as a universal ad format. So instead, let’s look at the available types of ads for mobile—traditional and trending. Interstitial Ads. On overall ad spending for interstitial is high.

Display Advertising 52

Display Advertising Mobile Ads Banner Advertising 52

InMobi

DECEMBER 13, 2019

The mobile app advertising market grew by leaps and bounds in 2019. In North America, programmatic ad spend coming through InMobi Exchange during the first three months of 2019 was 299% greater than what came through during the same period in 2017. In the U.S., But is 2019 the tip of the iceberg? Does it all fall off a cliff in 2020?

Advertising 52

Advertising Banner Marketing Rich Media 52

Smart-Hub

JULY 11, 2022

In-app video. What is mobile video advertising? Let’s start with what mobile video advertising is all about — all kinds of video ad units that can be served in the mobile ecosystem. Mobile advertising video can be served in two ecosystems — in apps and on the mobile web. In-app video ad formats.

Video Ads 40

Video Ads Banner Click Through Rate Impressions 40

AdvertiseMint

OCTOBER 19, 2023

As more people use the web daily, online ads provide affordable exposure to targeted audiences. You’ll learn how to : Know your target audience Set advertising goals Create stellar ad copy and visuals Monitor and optimize ad campaigns And more! Does your audience appreciate humor or a more serious tone?

Advertising 52

Advertising Pop-Up Display Advertising Native Advertising 52

Martech

MARCH 11, 2022

Last year Apple and Google decided to make identifier for advertisers (IDFA) an opt-in choice for users and that changed everything for marketers. IDFA, which had been enabled by default, made it relatively easy to measure and target mobile gaming ads. Get the daily newsletter digital marketers rely on. Processing.Please wait.

Advertising 108

Advertising Pop-Up Banner Video Ads 108

MNTN

JANUARY 13, 2023

Performance marketing is the solution to this problem. Instead of investing a certain amount of money into a campaign and hoping it works, performance marketing flips the marketing narrative on its head. If that sounds like a marketing strategy worth pursuing, read on to learn the ins and outs of this powerful technique.

Advertising 52

Advertising CPA Marketing Brand Awareness 52

Basis

FEBRUARY 15, 2024

It’s a channel that both complements traditional radio and extends beyond it, allowing listeners to tune in from virtually anywhere and enabling advertisers to use proven adtech tools to connect with audiences in the moments they’re listening. Audio ads generate greater brand recall than display and online video ads.

Advertising 81

Advertising Cookies Audience Banner 81

Monetize More

OCTOBER 4, 2022

Publishers who have made the most of contextual advertising by incorporating a wide range of relevant keywords and keyphrases on their site will be able to maximize their Q4 ad revenue. By utilizing contextual advertising, you can reduce the risk of alienating your audience and instead show them ads that are relevant to them.

Header Bidding 52

Header Bidding Native Advertising Banner Video Ads 52

Basis

JUNE 6, 2022

Or were you roaming the web and a business ad persuaded you to register or download right there in the moment? If that last scenario applies, you were enticed by the company’s direct response marketing—a form of advertising designed specifically to elicit an immediate response from a prospect. Defining Direct Response Marketing.

Marketing 61

Marketing Rich Media Audience Education 61

Monetize More

SEPTEMBER 22, 2022

Google’s AdMob is one of the best mobile gaming ad networks around, due to its many customizable ad formats that feature in-game messaging, push notifications and a variety of video ads. With AdMob, your ad units get to be sold to the highest spending bidders.

Ad network 52

Ad network Banner Video Ads Header Bidding 52

Brid.tv

DECEMBER 20, 2022

Most Popular In-App Advertising Formats Banner Ads Video Ads Native Ads Interstitial Ads Rewarded Video Ads Playable Ads How to Start With Mobile In-App Advertising? The app sends the request to the publisher’s network or ad exchange. Banner Ads. Marketplace 2.

Advertising 54

Advertising CPM Mobile Ads CPC 54

Clearcode

MARCH 2, 2023

Advertisers have been seeking new and innovative ways to reach their target audiences without disrupting the user experience, and in-game advertising is proving to be a successful channel. Build brand awareness — using different mediums means getting a brand message in front of audiences across various channels.

Advertising 52

Advertising Banner Geo targeting Brand Awareness 52

InMobi

OCTOBER 15, 2019

When it comes to reaching and engaging consumers on mobile, programmatic has firmly emerged as the preferred channel for digital marketers. Zenith reports 65% of all digital advertising spends globally are expected to be on programmatic by end of this year led by mature markets such as the USA and Canada. Is it about audiences?

Viewability 52

Viewability Marketing Banner Rich Media 52