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Best Performing Banner Ad Sizes for Publishers

Automatad Inc.

This surge in the online economy shows a growing preference among businesses to use digital advertising to reach their desired audience. Banner ads play a critical role in this process, providing a cost-effective and efficient way for advertisers to reach the relevant audience. What Are Banner Ads? For the U.S.

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How one tech company is doing marketing without cookies

Martech

How do you do digital marketing without third-party cookies? How will it impact your marketing and your marketing technology? Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies.

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Peacock Advertising in 2024: The Complete Guide for Marketers

MNTN

If you’re interested in advertising on Peacock and taking advantage of its expansive audience, here’s everything you need to know. This diversity attracts a broad audience, enabling advertisers to reach various demographics within one platform. What Is Peacock Advertising?

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Benefits of Native Ads in Today’s Digital Marketing Mix

Martech Series

Considered a big part of modern marketing, native ads play a vital role in today’s digital marketing mix. For a specific niche with a small target audience, such ads are usually not recommended. Marketing Technology News: Data Privacy Implications for Online Advertisers. The problem is solved with native ads.

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Streaming TV Advertising: Complete Guide for Marketers (2024)

MNTN

Benefits of Streaming TV Ads Streaming TV advertising offers several distinct advantages making it an absolute must for marketers, including: Precise Targeting : Streaming advertising uses sophisticated data analytics to specifically target demographics, interests, and behaviors, thereby making the ads more relevant and effective for each viewer.

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Why we care about mobile marketing: A guide for marketers

Martech

Mobile marketing allows marketers to meet their customers where they are, which today is the default. The advent of mobile technologies like 5G is also allowing marketers to deliver, or conceive of experiences, that augment the experience. But for mobile marketing to be effective, it needs to be strategic.

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Where is Digital Marketing Headed?

Martech Series

How 5G and Other Technology Trends Will Drive Digital Marketing to Be More Experiential. Brand marketing continues to experience huge shifts precipitated by the drastic changes in technology and electronic communication. Additionally, we’ve seen the rise of digital marketing, which has experienced an evolution of its own.

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