Smart-Hub

FEBRUARY 12, 2024

Video advertising is getting more and more demand, and in 2024, the video ad spending is expected to exceed $190 billion. Moreover, the annual growth is forecasted to reach 6.04%, which means that the market share of video ads can surpass $241 billion by 2028. SmartHub's Features Have No Limits!

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Automatad Inc.

DECEMBER 1, 2023

Share Tweet Share Video ads are an undeniable choice for attention and engagement. The video ad spend and video ad revenue forecast reflect that well: $59 billion was spent on video ads in 2023 , and the online ad revenue is forecasted to reach $362 billion in 2027.

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Martech

AUGUST 29, 2023

Gamers “can’t stand” video ads. They don’t like banner and display ads either. and IDC examines the in-game ad formats most popular with marketers and users. 85% of users acknowledged seeing in-game video ads; 32% more users dislike them than like them. Why we care.

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MNTN

MARCH 26, 2024

Furthermore, Peacock Ad Manager has built-in optimization capabilities that can help you improve your return on ad spend (ROAS) and other critical marketing metrics based on your stated goals. Video Ads Video ads, which stream before or during shows and movies, are the bread and butter of Peacock advertising.

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MNTN

MARCH 26, 2024

Furthermore, Peacock Ad Manager has built-in optimization capabilities that can help you improve your return on ad spend (ROAS) and other critical marketing metrics based on your stated goals. Video Ads Video ads, which stream before or during shows and movies, are the bread and butter of Peacock advertising.

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illumin

DECEMBER 14, 2023

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. Here’s why in-game advertising is one of today’s biggest marketing trends.

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illumin

DECEMBER 14, 2023

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. Here’s why in-game advertising is one of today’s biggest marketing trends.

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illumin

FEBRUARY 20, 2024

The art of mobile advertising offers huge opportunities and potential to marketers everywhere. However, many marketers are unaware of the full extent of the format’s potential and value to their existing strategies. Given how essential mobile devices are to the everyday lives of their users, so too is mobile advertising for marketers.

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InMobi

SEPTEMBER 7, 2016

Online video ad spend is estimated to grow at a rate of 25% year on year (YoY) to $9.6 Brands have seen remarkable success in narrating their brand stories and captivating online audiences using video, with high engagement, increased dwell times and high completion rates. Does video deliver beyond awareness-generation?

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Adtelligent

JULY 19, 2022

Search advertising is a process of placing ads on all sorts of search engines such as Google, Yahoo, AOL, Baidu, Duckduckgo, or Bing in response to the relevant inquiry. It is also often called paid search, pay-per-click (PPC), or part of search engine marketing. Paid search ads appear as the top results on search engines.

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VideoWeek

JUNE 16, 2023

Uber Set to Roll Out Video Ads Uber plans to begin running full-length video ads across its ride sharing app, as well as its delivery apps Uber Eats and Drizly, the WSJ reported this week. Uber has been growing out its ad business in recent months, with the company aiming to reach $1 billion in ad revenues in 2024.

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Clearcode

AUGUST 13, 2023

Back then, the mobile app market was worth just $206 million. With many of us being so dependent on mobile devices, using mobile advertising to reach a target audience is a no-brainer for marketers and advertisers. There were only 500 apps on the App Store when it launched with the release of the iPhone in 2008. billion in app stores.

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InMobi

DECEMBER 24, 2014

This is creating huge opportunities for brands to reach their customers through video ads, a nifty ad format for brand communication and customer engagement. Marketers will spend over $1.4 billion on mobile video ads in 2014, or close to one-quarter of total digital ad spends, per eMarketer.

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Monetize More

NOVEMBER 24, 2022

This increases the need for mobile ads to be attention-grabbing, placed in optimal digital spots for maximum viewability while utilizing the best banner sizes for maximum revenue generation for publishers and successful campaign management for advertisers. Compared to the small banner sizes (e.g.,

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Mobile Ads Banner Viewability CPM 59

Digiday

JUNE 25, 2023

Picture a web page overrun by towering banner ads and strategically positioned video ad players, morphing the browsing experience into a cacophony of commercial chaos. To the discerning human eye, this amalgamation of cluttered ads and questionable content would appear as the epitome of a digital nightmare.

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InMobi

APRIL 26, 2022

Previously on the blog, we covered the basics of rewarded video ads and the key things that publishers should know about this ad format. We are now digging deeper into why publishers should consider InMobi for their rewarded video monetization strategy.

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Digital Turbine

NOVEMBER 21, 2023

Manga is one of the fastest-growing publishing categories, especially in the Japan market. Kyotaro from Digital Turbine: The manga market is poised to grow with a CAGR of 15.4% What does the app developer and ad monetization landscape in APAC look like? Monetization in mature and emerging markets varies significantly.

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InMobi

DECEMBER 13, 2019

The mobile app advertising market grew by leaps and bounds in 2019. In North America, programmatic ad spend coming through InMobi Exchange during the first three months of 2019 was 299% greater than what came through during the same period in 2017. In the U.S., But is 2019 the tip of the iceberg? Does it all fall off a cliff in 2020?

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MobileAds

JANUARY 20, 2021

So, it’s expected for many to wonder: What are the best mobile ad formats for my marketing campaigns? There’s no such thing as a universal ad format. So instead, let’s look at the available types of ads for mobile—traditional and trending. Interstitial Ads. On overall ad spending for interstitial is high.

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MNTN

OCTOBER 26, 2023

When you know how a customer found out about your brand, you can determine which of your marketing channels are most successful. And when you know that, you can more effectively allocate your marketing budget toward channels that are performing well and develop strategies to strengthen weaker ones. What is Multi-Channel Attribution?

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Media Math

AUGUST 18, 2022

It’s expected to hold about 61% of the entire gaming market share in 2022 and is estimated to be worth USD$139.5 Ads in mobile gaming have become the norm and people expect them. Currently, the most popular format of ads being displayed in video games are Interstitial Ads and they’re often considered the most intrusive.

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Monetize More

JUNE 20, 2023

Google AdMob Google’s AdMob is one of the best mobile gaming ad networks around, due to its many customizable ad formats that feature in-game messaging, push notifications and a variety of video ads. With AdMob, your ad units get to be sold to the highest spending bidders.

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Smart-Hub

OCTOBER 5, 2022

marketers consider CTV advertising a must-buy format for the near future. CTV viewers, on the other hand, mostly said they prefer to watch content with ads at a lower price point than content without ads at a higher price point. In-Stream Video Ads: small video ads up to 30 seconds long. 76% of U.S.

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Martech

NOVEMBER 7, 2023

What does this have to do with digital marketing? It’s estimated that one digital ad campaign delivering 1 million impressions has the same carbon footprint as a round-trip flight from Boston to London. Crimtan, based in London, is a programmatic display lifecycle marketing agency. Quite a bit. What changed?

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Banner Video Ads Viewability Brand Awareness 109

Brid.tv

SEPTEMBER 12, 2022

If there was ever a right time for publishers to join the CTV advertising market, it is now. Display ads are quite versatile , so it is no wonder that they’re CTV-compatible, too. Within the CTV environment, they can show up as text-based or visual banners (e.g., Instream Video Ads. Instream Video Ad on CTV.

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Monetize More

AUGUST 2, 2022

The network sells this space to marketers and internet advertisers. Most mobile advertising networks support a broad spectrum of ad formats like banners and native ads. Other networks only focus on specific formats, such as video ads. Here are some of the most common mobile ads. Banner Ads for Mobile.

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Martech

MARCH 11, 2022

Last year Apple and Google decided to make identifier for advertisers (IDFA) an opt-in choice for users and that changed everything for marketers. IDFA, which had been enabled by default, made it relatively easy to measure and target mobile gaming ads. Get the daily newsletter digital marketers rely on. Processing.Please wait.

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Advertising Pop-Up Banner Video Ads 113

InMobi

JUNE 9, 2020

As a sequel to our blog on the video programmatic spends across Asia , we unravel the performance of video programmatic ads in Southeast Asia, ANZ and India for the period between Q2, 2019 to Q1, 2020 Programmatic Video Performance in Southeast Asia 1.Video Engagement driven by vertical videos is 3X of horizontal videos.

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Martech Series

NOVEMBER 10, 2022

In-game advertising is anything like digital video ads, banners, audio ads, and mini-games presented on the gaming screen. The most popular types of in-game advertising (IGA) are dynamic ads, static ads, and gamevertising. Initially, the campaign ran as a mobile web banner. Final Word.

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Banner Food Audience Education 85

Brid.tv

DECEMBER 20, 2022

Most Popular In-App Advertising Formats Banner Ads Video Ads Native Ads Interstitial Ads Rewarded Video Ads Playable Ads How to Start With Mobile In-App Advertising? The app sends the request to the publisher’s network or ad exchange. Banner Ads. Marketplace 2.

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Advertising CPM Mobile Ads CPC 54

Basis

OCTOBER 9, 2023

Or were you roaming the web and a business ad persuaded you to register or download right there in the moment? If that last scenario applies, you were enticed by the company’s direct response marketing—a form of advertising designed specifically to elicit an immediate response from a prospect. What is Direct Response Marketing?

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Marketing Rich Media Audience Education 67

Brid.tv

DECEMBER 26, 2023

As consumers increasingly reject intrusive ads, UGC has emerged as an effective, organic, and less intrusive marketing strategy. Marriott use their TripAdvisor ratings and top testimonials in their in-banner ads when advertising on travel industry websites. What Makes UGC Advertising Effective?

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Advertising Conversion Rate Video Ads Audience 80

VideoWeek

MAY 8, 2024

Broadcasters at the UpFronts Paramount: Attribution Data from EDO and Mastercard Paramount Global will start offering attribution data from Mastercard and EDO, a TV measurement startup, as part of its ad trading.

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Smart-Hub

JULY 11, 2022

In-app video. What is mobile video advertising? Let’s start with what mobile video advertising is all about — all kinds of video ad units that can be served in the mobile ecosystem. Mobile advertising video can be served in two ecosystems — in apps and on the mobile web. In-app video ad formats.

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Video Ads Banner Click Through Rate Impressions 40

Monetize More

JUNE 22, 2022

Its advanced app monetization technology was made specifically for app developers promising maximum ad revenue, comprehensive reporting & metrics tools. Along with interstitial ad formats, AdMob supports video ads, native ads, banner, and rewarded ads as well. billion unique devices globally.

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Monetize More

SEPTEMBER 22, 2022

Google’s AdMob is one of the best mobile gaming ad networks around, due to its many customizable ad formats that feature in-game messaging, push notifications and a variety of video ads. With AdMob, your ad units get to be sold to the highest spending bidders.

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illumin

OCTOBER 2, 2023

Since the early 2000s, social media has been a forum for community engagement and a great way for marketers to reach audiences and build trust; it follows then, that a strong social strategy is essential for establishing a meaningful digital presence. Social ad spending in 2023 is estimated to be about $83.72 billion USD.

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