InMobi

MAY 21, 2019

To do digital marketing right today, you need smart insights on mobile marketing specifically. In one Ipsos survey, half of respondents said they thought mobile ads were visually appealing, while 44 percent said the same think about desktop and laptop browser ads. in Q1 2018. in Q1 2018.

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Monetize More

OCTOBER 18, 2022

Video ads help advertisers deliver creative storytelling and connect with audiences. It’s no wonder why more advertisers are embracing video. In 2021 alone, revenue from video marketing reached over $27 billion. Video as spend has already crossed over $50 billion as of 2022 and this will only go up.

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Single Grain

AUGUST 3, 2023

While we can expect to see past years’ trends continuing in 2024, the new year will also bring more technological innovations, market changes and privacy concerns. In this post, we’ll take a look at the top 13 display advertising trends that are commanding attention and that you might want to include in your marketing strategy.

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Single Grain

AUGUST 13, 2019

: In fact, from 2015 to 2018, Amazon rapidly outpaced Google as the #1 search destination for products and now owns 54% of all product searches and over 80% of all e-commerce market share. With numbers like these, we wanted to share concrete tips to help you increase your sales on Amazon, specifically through Amazon Ads.

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InMobi

NOVEMBER 13, 2018

In comparison to just about any other marketing strategy option, mobile advertising within apps has a number of unique advantages for mobile marketers - or even general managers of advertising more generally. That may be fine for Cookie Monster , but it won’t cut it for savvy marketers today. percent, and it’s only 0.1

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Single Grain

SEPTEMBER 5, 2019

Click here to download it for free right now! class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Dive Deeper: How to Get 1,000 True Fans with Facebook Video Retargeting. Click here to download it for free right now!

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Single Grain

JUNE 5, 2023

Online advertising statistics can help you execute and manage a much more effective digital marketing campaign. Influencer Marketing Hub ) Global digital advertising spend amounted to over $600 billion in 2022. Influencer Marketing Hub ) Digital advertising spending will grow to over $870 billion by 2026. for display ads. (

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Single Grain

AUGUST 19, 2019

Now, let’s dive into exactly what the relevance score is, what the benefits of raising your ad’s relevance score are, and cover some simple tips that you can use to raise it. Click here to download it for free right now! What Is the Facebook Ads Relevance Score? A Simple Hack to Combine Facebook Ads and Google Ads.

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Single Grain

SEPTEMBER 30, 2019

Although video ad campaigns are extremely popular these days, particularly on Facebook and YouTube (although they're on pretty much all social platforms), you shouldn't discount the efficacy of text ads. They are very easy to produce, are one of the least expensive forms of digital ads, and are even easier to consume than video.

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Single Grain

MAY 11, 2023

Can you believe that it’s been nearly three decades since the first online ad graced us with its presence? In 1994 , the very first banner ad appeared on a previous iteration of today’s tech site, Wired. It marked the dawn of a new era of digital marketing that would transform the world into the digital landscape we know today.

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InMobi

JULY 20, 2020

Myth #1: In-App Reach Isn’t Large Enough to Scale Brand Ad Campaigns With over 3 billion smartphone users in the world and over 200 billion app downloads , the in-app audience is anything but small. This is why in-app ad revenues have been rising steadily over the past few years. This, however, is not the whole story.

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Basis

FEBRUARY 28, 2023

Native advertising: the veritable chameleon of the digital marketing world. Marketers find it powerful enough that US native display ad spending is forecast to reach $97.46 billion this year, accounting for nearly two-thirds of total display ad spending. in 2022 and is predicted to grow 12.0% in 2023.

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