InMobi

JUNE 25, 2018

Our data shows video ads having click-through rates that are 56 percent better than what banner ads get (no surprise there) and even 34 percent better than native ads. Just between 2016 and 2017, video ad click-through rates increased 300 percent.

Click Through Rate 52

Click Through Rate Video Ads Ad Inventory Shipping 52

InMobi

OCTOBER 9, 2018

Learn More about Mobile In-App Advertising Introducing the Digital Marketing Players in Mobile App Advertising In the past, advertisers would communicate directly with app developers and publishers whenever they wanted to run an in-app ad campaign. So, who’s now involved in getting an ad to appear in an app? with their campaign.

Advertising 52

Advertising Ad network Ad Ops Banner 52

Monetize More

MAY 9, 2023

Make sure the ads you display are professional and engaging to keep people coming back for more. Utilize A/B Testing : As with any effective marketing strategy, testing is essential for successful ad optimization. Monitor analytics data for any suspicious changes in ad clicks or impressions over time.

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A/B Testing Machine Learning Pop-Up Click Through Rate 52

Monetize More

JUNE 28, 2022

Finding the correct balance of ad units is crucial for increasing income while maintaining the app’s functionality and purpose. Most mobile apps serve to display and video ad units. The banners that appear on the screen are known as display advertisements. A CPM pricing model determines revenue. Settle the Potential.

CPM 52

CPM Impressions CPC CPA 52

InMobi

MAY 21, 2019

To do digital marketing right today, you need smart insights on mobile marketing specifically. In one Ipsos survey, half of respondents said they thought mobile ads were visually appealing, while 44 percent said the same think about desktop and laptop browser ads.

Advertising 52

Advertising Video Ads Mobile Ads Viewability 52

Single Grain

JULY 22, 2019

In the past, we’ve written about affiliate marketing , as well as the various pitfalls and benefits that come along with it. As an affiliate marketer, you earn commissions by sending traffic to other companies’ promotions. That’s where performance marketing comes in. Click here to download it for free right now!

Marketing 85

Marketing Affiliates ROI Conversion Rate 85

Single Grain

AUGUST 3, 2023

While we can expect to see past years’ trends continuing in 2024, the new year will also bring more technological innovations, market changes and privacy concerns. In this post, we’ll take a look at the top 13 display advertising trends that are commanding attention and that you might want to include in your marketing strategy.

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

Martech

AUGUST 18, 2021

Do you know where your clicks are coming from? Do you know where your ad is going? Marketers practicing brand safety should can prevent that from happening, but that practice is imperfect. AirBnB slashed its marketing spend by 80% during the COVID-19 slowdown, but saw bookings rebound without restoring its ad budget.

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Ad Server Impressions Ad Exchange Banner 132

Single Grain

SEPTEMBER 30, 2019

Click here to download it for free right now! class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. What Is a Text Ad? Click here to download it for free right now! Best Practices for Creating Successful Text Ads on Google.

A/B Testing 110

A/B Testing SEO Banner Conversion 110

Single Grain

SEPTEMBER 5, 2019

Click here to download it for free right now! class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Related Content: Retargeting 101: Why It’s Essential for Any Marketing Funnel. Click here to download it for free right now!

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Retargeting Conversion Audience Banner 110

InMobi

NOVEMBER 13, 2018

In comparison to just about any other marketing strategy option, mobile advertising within apps has a number of unique advantages for mobile marketers - or even general managers of advertising more generally. That may be fine for Cookie Monster , but it won’t cut it for savvy marketers today. percent, and it’s only 0.1

Advertising 52

Advertising Click Through Rate Cookies Banner 52

Single Grain

AUGUST 19, 2019

Now, let’s dive into exactly what the relevance score is, what the benefits of raising your ad’s relevance score are, and cover some simple tips that you can use to raise it. Click here to download it for free right now! What Is the Facebook Ads Relevance Score? Click here to download it for free right now!

Impressions 80

Impressions Audience Banner A/B Testing 80

Single Grain

OCTOBER 3, 2019

Here's how to get the cheapest Facebook Ads without sacrificing quality. Click here to download it for free right now! class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. How Much Do Facebook Ads Cost? But you don’t have to.

Click Through Rate 111

Click Through Rate Retargeting A/B Testing CPC 111

Single Grain

JUNE 5, 2023

Online advertising statistics can help you execute and manage a much more effective digital marketing campaign. Influencer Marketing Hub ) Global digital advertising spend amounted to over $600 billion in 2022. Influencer Marketing Hub ) Digital advertising spending will grow to over $870 billion by 2026. for display ads. (

Advertising 52

Advertising Finance CPC Brand Awareness 52

Single Grain

AUGUST 13, 2019

: In fact, from 2015 to 2018, Amazon rapidly outpaced Google as the #1 search destination for products and now owns 54% of all product searches and over 80% of all e-commerce market share. With numbers like these, we wanted to share concrete tips to help you increase your sales on Amazon, specifically through Amazon Ads.

Video Ads 110

Video Ads Conversion CPC Banner 110

Single Grain

JULY 8, 2019

Marketers can quickly create, test and optimize hundreds of personalized, targeted ads. Because of the many tools available to segment audiences and automatically deliver the best ads to the right people, marketers can easily scale their advertising campaigns and maximize clicks. What Is Post-Click Automation?

Agency 106

Agency A/B Testing Machine Learning Conversion 106

Single Grain

MAY 11, 2023

Can you believe that it’s been nearly three decades since the first online ad graced us with its presence? In 1994 , the very first banner ad appeared on a previous iteration of today’s tech site, Wired. It marked the dawn of a new era of digital marketing that would transform the world into the digital landscape we know today.

Advertising 52

Advertising Retargeting Impressions CPC 52

Monetize More

OCTOBER 18, 2022

Video ads help advertisers deliver creative storytelling and connect with audiences. In 2021 alone, revenue from video marketing reached over $27 billion. For publishers focusing on video advertising, Xandr offers in-stream, out-stream, and in-banner video ads. You can even run A/B tests on your ads. Unruly Media.

Ad network 52

Ad network Video Ads Ad Server Header Bidding 52

InMobi

JULY 20, 2020

Myth #1: In-App Reach Isn’t Large Enough to Scale Brand Ad Campaigns With over 3 billion smartphone users in the world and over 200 billion app downloads , the in-app audience is anything but small. This is why in-app ad revenues have been rising steadily over the past few years. This, however, is not the whole story.

Advertising 52

Advertising Viewability Cookies Click Through Rate 52

Single Grain

JUNE 28, 2019

Click here to download it for free right now! class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Click here to download it for free right now! How to Lower the Cost of Google Ads and Get Better Conversions. Let’s dive in.

SEO 104

SEO A/B Testing Click Through Rate Banner 104

Single Grain

JULY 1, 2019

It might be time to switch off your poorly performing advertising campaigns in favor of affiliate marketing. One report found that 16% of all online orders are generated through affiliate marketing. Click here to download it for free right now! What Is Affiliate Marketing? Click To Tweet. Get A Free Consultation.

Affiliates 89

Affiliates Marketing Cookies Banner 89

Digiday

OCTOBER 10, 2022

In this segment, we look at how marketers are using the artificial intelligence tools of natural language processing and data-driven personalization. While both technologies fall under the larger banner of artificial intelligence, each clearly offers publishers different benefits – and exists at a different stage of maturity.

Machine Learning 66

Machine Learning Audience Ad Targeting Media 66

Basis

FEBRUARY 28, 2023

Native advertising: the veritable chameleon of the digital marketing world. Marketers find it powerful enough that US native display ad spending is forecast to reach $97.46 billion this year, accounting for nearly two-thirds of total display ad spending. in 2022 and is predicted to grow 12.0%

Native Advertising 78

Native Advertising Advertising Demand Side Platform Video Ads 78