Martech Series

OCTOBER 6, 2022

Polygraph, a cybersecurity company specializing in click fraud detection, is reminding advertisers to block click fraud websites from being able to display or click on their ads. Click fraud is an online scam which steals tens of billions of dollars from innocent advertisers each year.

Advertising 87

Advertising Ad Click Ad network MarTech 87

The Ad Tech Blog

AUGUST 19, 2023

With the COVID-19 pandemic in 2020, the paid-to-click (PTC) industry became a significant beneficiary. PTC sites paid over $13 million to remote workers that year alone, generating a vast volume of fake clicks on paid ads. While certain activities carried out by click farms may be frowned upon, they are currently legal.

Ad Click 243

Ad Click Education Media Marketing 243

Adtelligent

FEBRUARY 2, 2022

More and more marketers turn to alternatives to third-party cookies and try to decrease their reliance on third-party data. Data processing by such platforms often focuses on page visits, ad clicks, time spent on particular topics, etc. Omnichannel marketing . The worldwide retail commerce market is expected to reach $11.01

Marketing 52

Marketing Cookies Demand Side Platform Impressions 52

Martech Series

FEBRUARY 10, 2023

Marketing Technology News: MarTech Interview with Andrew Feigenson, CEO at Vivvix The HUMBL Wallet currently delivers consumers the ability to buy, sell and hold digital assets; a search engine that provides traditional web, news, images and videos; as well as blockchain-based search for verified NFTs across Ethereum, Polygon, BLOCKS and more. “As

Media 77

Media Ad Click MarTech Marketing 77

Martech

JUNE 16, 2023

Click on ‘Apply’. Some marketers may not have access to all 170 new fields right away. A new window will then pop up on your screen with all 170 new fields listed. All the new fields should then appear in your existing reports. You’re all set!

Conversion Rate 95

Conversion Rate Pop-Up Conversion Ad Click 95

Martech

MAY 9, 2022

Imperva ) 14%: Average clicks from fake sources in each paid search campaign. Interceptd ) $5 : Amount a botnet owner is charging per 1000 clicks. businesses saying ad fraud is a problem for them. Netacea ) 4% : Revenue lost by those businesses to ad fraud each year. Get the daily newsletter digital marketers rely on.

Advertising 98

Advertising Ad Click MarTech Marketing 98

AdvertiseMint

NOVEMBER 15, 2023

Defining Mobile Attribution Mobile attribution is the analytical practice of pinpointing which marketing strategies and user touchpoints lead to conversions such as app installs, in-app purchases, or specific app user actions. In mobile marketing, where every click and install is crucial, mobile attribution provides actionable insights.

Conversion 52

Conversion Ad Click ROI Impressions 52

Martech

APRIL 27, 2022

and combines that with the history of users’ actions to automatically detect bots and users who are continually clicking on ads but not generating conversions. Once a visitor surpasses a particular ad-click rate, they and their IP address are tagged. Get the daily newsletter digital marketers rely on. The problem.

Retargeting 88

Retargeting Ad Click Conversion MarTech 88

Martech Series

OCTOBER 13, 2022

For every ad click, the advertisers pay fees to the ad networks, and this money is then shared with the scammers. Marketing Technology News: Blocore Partners With Animoca Ventures to Spur Discovery of Leading Web3 Companies. Most click fraud targets high value ad keywords to maximize earnings for the scammers.

Ad Click 82

Ad Click Ad network MarTech Advertising 82

Martech Series

OCTOBER 28, 2022

For each of these fake clicks, the advertiser pays money to the advertising network, and the money is then shared with the scammer. There’s a new breed of click fraud bots which are resisting almost all detection methods,” said Trey Vanes, head of marketing at Polygraph.

Ad network 92

Ad network Ad Click MarTech Advertising 92

Lemonads

MAY 24, 2021

Welcome to our pick of the top 5 marketing attribution platforms this year. Market The practice of marketing goes back thousands of years, but marketers only gained the ability to track their campaigns and analyze their performance a couple of decades ago. What Is Attribution in Digital Marketing?

Affiliates 52

Affiliates Marketing Geo targeting Conversion 52

The Ad Tech Blog

APRIL 22, 2024

” underscores the potential of less intrusive ads to enhance monetization without compromising the player experience. It’s a shining example for developers seeking to balance profitability with user satisfaction in the competitive mobile gaming market.

Machine Learning 100

Machine Learning Non-Profit Click Through Rate Ad Click 100

Martech Series

JUNE 3, 2022

Advertisers have a new menace draining their ad budgets, except this time it’s legal, and encouraged by many ad networks. Arbitrage is a technique used by publishers to get low quality website visitors to click on high value adverts. Advertisers pay an ad network like Bing Ads to display their adverts on publisher websites.

Advertising 99

Advertising Ad network Ad Click MarTech 99

Media Math

AUGUST 18, 2022

It’s expected to hold about 61% of the entire gaming market share in 2022 and is estimated to be worth USD$139.5 Ads in mobile gaming have become the norm and people expect them. Click here to learn more about how MediaMath can help with your audio ad campaign or email your client services representative.

Advertising 92

Advertising Video Ads Banner Ad Click 92

Martech Series

JULY 11, 2022

For each of these clicks, the advertisers pay fees to the ad networks, and the ad networks share the money with the cyber-criminals. According to Trey Vanes, Chief Marketing Officer at click fraud detection firm Polygraph , criminals are stealing billions of dollars from advertisers every month.

Advertising 74

Advertising Ad network Ad Click MarTech 74

Martech Series

SEPTEMBER 6, 2022

By following the criminals’ playbook, Polygraph is able to eradicate click fraud and reduce advertisers’ risk to zero. Marketing Technology News: Guide to Navigating the Future of Healthcare With Conversational AI. Therefore, as soon as you restart your ad campaign, the click fraud will continue.

Healthcare 75

Healthcare MarTech Ad Click Ad network 75

Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. But, there is another reason marketers are taking a fresh look at these technologies. How is adtech changing the marketing landscape? What is adtech?

First-Party Cookies 108

First-Party Cookies Cookies Impressions Ad Exchange 108

MNTN

JANUARY 19, 2024

Attribution is the process of identifying which advertising and marketing strategies are effectively driving conversions. Each attribution model takes a unique approach to analyzing and assigning credit to the marketing touchpoints in a customer’s journey. The ad click would get the least amount of credit in this scenario.

Retargeting 52

Retargeting Brand Awareness Conversion Ad Click 52

Digiday

FEBRUARY 1, 2023

An analysis of fourth-quarter activity by independent performance marketing agency Tinuiti shows most corners of digital media saw a less than stellar financial results, including streaming video, paid social, paid search and e-commerce. rose 10% in Q4 over Q4 ’21 (clicks grew 8%), but cost per clicks (CPCs) rose just 2%.

CPC 65

CPC CPM Impressions Ad Click 65

Monetize More

MAY 20, 2023

This post was most recently updated on May 25th, 2023 Google’s ad network, AdSense, is a market leader in ad monetization. Almost every successful publisher uses AdSense , or at least starts with it and progresses to Ad Exchange. Click here to sign up for Viewdeos. Click here to sign up to Velis Media.

Fill rate 52

Fill rate Ad network Video Ads Ad Inventory 52

MNTN

MARCH 14, 2024

Ad Delivery to the User : Once the winning bid is determined, the ad exchange instructs the SSP to serve the winning advertiser’s ad to the user’s device, displaying it in the specified ad space on the publisher’s site. Learn More: DSP, SSP, and Ad Exchange: What’s the Difference ?

Ad Exchange 52

Ad Exchange Impressions Ad network Ad Space 52

MNTN

APRIL 13, 2023

Jon Zucker, Senior Product Marketing Manager at MNTN, joined Demand Gen Report to discuss how Connected TV can reach B2B audiences. If someone watches your TV ad and then visits your site directly, that’s a Verified Visit. Adding CTV to a B2B marketing campaign doesn’t just drive performance in its own right.

Conversion Rate 52

Conversion Rate Conversion Audience Ad Click 52

AdvertiseMint

FEBRUARY 11, 2024

Click the buttons below the box to add photos or videos, tag friends, add a feeling or activity, or check in to a location. Post it: When you’re happy with what you’ve written and added, click the “Post” button. Conclusion We have come to the end of this Facebook guide.

Retargeting 52

Retargeting Affiliates Audience Ad Click 52

AdvertiseMint

NOVEMBER 22, 2023

We’ll discuss: Identifying your ideal customers to laser-focus your marketing message Engaging and retaining your customers to boost repeat sales Refining your pricing strategy to accelerate profitable growth Automating for efficiency as you grow bigger And more! First, research competitors and analyze the market landscape.

Non-Profit 52

Non-Profit eCommerce SEO A/B Testing 52

AdvertiseMint

JULY 24, 2023

Demo : Non-spark ads vs. spark ads Demonstration : User Interaction: Spark Ads: Click the CTA buttons and read the ad caption, which will take you to a special page that tells you more about the advertisement. Click on the picture and name of the person who posted the video.

Click Through Rate 52

Click Through Rate Conversion Rate Ad Click Audience 52

AdvertiseMint

OCTOBER 7, 2023

Source: Unsplash Also known as the TikTok Creative Center, the TikTok ads library is an online database collection that allows users to view and analyze running ads on the platform. The TikTok creative center is a resource for marketers, businesses, and anyone interested in understanding TikTok advertising trends.

Audience 52

Audience Ad Click Advertising Marketing 52

Lemonads

JUNE 10, 2020

The review Peerclick 2021 for performance marketers: Everybody knows that in the world of affiliate marketing, there is no worse sin than not tracking your campaigns. Today, we present to you one of the most appreciated and the most powerful trackers of the market. Click here to get started.

Affiliates 52

Affiliates Conversion CPA Ad Click 52

AdvertiseMint

AUGUST 14, 2023

The section has five categories: Top Ads This is a group of TikTok’s best-performing ads. It allows you to filter the ads by location, industry, publish date, objectives, etc. You can also use it to check out your competitor’s ads. Click on an ad to view performance metrics like likes, shares, and views.

Click Through Rate 52

Click Through Rate Pop-Up Conversion Rate Video Ads 52

Smart-Hub

MAY 2, 2023

This article will discuss how AI can help marketers improve targeting and ad creatives. It also explores the function of AI in detecting ad fraud and improving return on investment (ROI). According to a report by Grand View Research, the global AI advertising market will reach $107.5 billion by 2027.

Ad Exchange 40

Ad Exchange Advertising ROI Non-Profit 40

MNTN

AUGUST 25, 2023

Marketers have found a new successful model for targeting customers: Connected TV (CTV). But calculating the return on investment for Connected TV can be tricky (just like any other digital marketing channel). Click-Through Attribution This type of attribution model is popular with digital marketing because it’s easy to measure.

Education 52

Education Conversion Audience Media 52

AdvertiseMint

DECEMBER 1, 2023

Introducing… Remarketing Lists for Search Ads, also known as RLSA. According to research, 71% of digital marketers allocate between 10% and 50% of their online advertising budget to remarketing. That shows how vital remarketing has become for today’s marketers seeking the best ROI on their spending.

Conversion 52

Conversion ROI Audience Cookies 52

Monetize More

AUGUST 16, 2022

Since Google is the leading search engine with over 90% of the market share, it’s an excellent place to start with optimizing your organic traffic. 2- Focus on ad placement. It doesn’t matter if your blog is on pet products, bags, online courses , or marketing software. That increases the chances of your ads being clicked.

SEO 52

SEO Banner Click Through Rate Viewability 52

Monetize More

AUGUST 16, 2022

Since Google is the leading search engine with over 90% of the market share, it’s an excellent place to start with optimizing your organic traffic. . 2- Focus on ad placement. It doesn’t matter if your blog is on pet products, bags, online courses , or marketing software. That increases the chances of your ads being clicked.

SEO 52

SEO Banner Click Through Rate Viewability 52

Monetize More

SEPTEMBER 20, 2022

The average revenue per visitor (ARPV) measures the gross revenue generated by the website each time a visitor lands on a page be it through ad clicks, affiliate links, etc. Determining this will help you optimize your marketing and advertising efforts in the future. Or maybe they’re email marketing campaigns?

A/B Testing 52

A/B Testing Affiliates Ad Inventory Click Through Rate 52

Martech

OCTOBER 23, 2023

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. 12 John Schmidtlein, lead lawyer for Google, claims the company dominates the search market due to being a superior product.

Mobile Search 75

Mobile Search Machine Learning Advertising Manufacturing 75

InMobi

JANUARY 1, 2018

Industry Consolidation: Can't Stop, Won't Stop History has shown that industry consolidation is a natural process and that systemic market forces make it possible to predict its evolution. In 2017, we saw consolidation of many ad tech players, with merger and acquisition deals reaching record levels. But it's not over yet.

Machine Learning 52

Machine Learning Ad Tech Ad Click Food 52

AdvertiseMint

DECEMBER 2, 2023

Now, let’s check out 33 remarkable display ad examples and why they work. From striking imagery to value propositions that resonate, these creatives check the right boxes as a key component of successful digital marketing campaigns. As you browse, take note of tactics you can mimic to make your own ads more clickable.

Pop-Up 52

Pop-Up Conversion Banner Display Advertising 52