InMobi

SEPTEMBER 17, 2019

Here’s what you need to know about mobile ad viewability today. When running mobile advertising campaigns, whether in mobile apps or on mobile web, mobile ad viewability is key. No matter where an ad is running, whether in a newspaper, on TV or in digital (i.e. Here’s what the data reveals.

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InMobi

APRIL 8, 2019

Unfortunately, mobile ad fraud is a rising concern. As ad spending within mobile apps grows, so too does digital ad fraud. According to Adjust, mobile advertising fraud close to doubled between 2017 and 2018. For some businesses, fraud gobbled up around 80 percent of marketing budgets.

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Mobile Ads Banner Video Ads Brand Awareness 52

Adtelligent

JULY 19, 2022

Search advertising is a process of placing ads on all sorts of search engines such as Google, Yahoo, AOL, Baidu, Duckduckgo, or Bing in response to the relevant inquiry. It is also often called paid search, pay-per-click (PPC), or part of search engine marketing. Paid search ads appear as the top results on search engines.

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Advertising Video Ads Banner Display Advertising 98

Brid.tv

NOVEMBER 22, 2022

Whether you’re a mobile app developer or a publisher building an OTT app to reach more viewers, creating the app is just the beginning. You have plenty of options in that regard, but the easiest one is through mobile advertising. And the best part is that you don’t need to be an ad tech expert to set it up. Table of Contents.

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Clearcode

AUGUST 13, 2023

Back then, the mobile app market was worth just $206 million. Taking all that into consideration, in-app mobile advertising presents a great opportunity for advertisers. With many of us being so dependent on mobile devices, using mobile advertising to reach a target audience is a no-brainer for marketers and advertisers.

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Advertising Ad Exchange Banner Mobile Ads 52

InMobi

SEPTEMBER 13, 2018

Here's How to Make Mobile Ads That Really Work Even with the best targeting, insights and ad networks in place, any in-app ad spending will all be for naught unless you create and deploy the most effective mobile ad creatives. The success of any mobile marketing effort rests on the creative.

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Mobile Ads Click Through Rate Rich Media Ad network 52

InMobi

SEPTEMBER 2, 2020

What do the very best mobile ad creatives look like, and what kinds of results can they drive for in-app marketing campaigns? Why targeted audiences should see customized mobile ad creatives. Check out three of the chapters today: Introduction What does a successful ad look like? But then digital happened.

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Mobile Ads Conversion Rate Real Estate Food 52

Brid.tv

DECEMBER 20, 2022

Most Popular In-App Advertising Formats Banner Ads Video Ads Native Ads Interstitial Ads Rewarded Video Ads Playable Ads How to Start With Mobile In-App Advertising? Between the two stand mobile ad networks and exchanges , which act as intermediaries. Marketplace 2.

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Advertising CPM Mobile Ads CPC 54

Monetize More

JUNE 20, 2023

Google AdMob Google’s AdMob is one of the best mobile gaming ad networks around, due to its many customizable ad formats that feature in-game messaging, push notifications and a variety of video ads. With AdMob, your ad units get to be sold to the highest spending bidders.

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Digital Turbine

NOVEMBER 21, 2023

Manga is one of the fastest-growing publishing categories, especially in the Japan market. Kyotaro from Digital Turbine: The manga market is poised to grow with a CAGR of 15.4% What does the app developer and ad monetization landscape in APAC look like? Monetization in mature and emerging markets varies significantly.

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Banner Click Through Rate A/B Testing Fill rate 94

InMobi

DECEMBER 13, 2019

The mobile app advertising market grew by leaps and bounds in 2019. In North America, programmatic ad spend coming through InMobi Exchange during the first three months of 2019 was 299% greater than what came through during the same period in 2017. But how will mobile in-app advertising change and evolve in 2020?

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Monetize More

JUNE 22, 2022

Almost 70% of publishers in the food and gaming niche use a mix of interstitials and rewarded ads for mobile app monetization to maximize their ad revenue. Stay tuned to discover your future interstitial ad network partner by going through this post. AdMob or Google Ads for Interstitial Ads.

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Ad network Fill rate Banner CPM 52

Digital Turbine

OCTOBER 30, 2023

Newer brands can work on building brand awareness through mobile ads. Established brands, on the other hand, should aim to enhance their mobile and app presence. Crafting a pre-Super Bowl strategy with UA campaigns like display and banner ads can set up an app for success well before the big game.

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Monetize More

SEPTEMBER 22, 2022

Google’s AdMob is one of the best mobile gaming ad networks around, due to its many customizable ad formats that feature in-game messaging, push notifications and a variety of video ads. With AdMob, your ad units get to be sold to the highest spending bidders.

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Monetize More

MAY 17, 2022

They appear in much the same way as other embedded ads, such as video ads or banner ads. They are becoming the marketing form of choice for many app developers as they can offer a ‘trial’ of an app before ever being downloaded. They are also a fantastic indirect source of affiliate marketing free traffic.

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Monetize More

JUNE 1, 2023

This has led to a rise in the number of ad networks available on the market, each offering unique features and benefits. Website Monetization vs. App Monetization Website monetization involves displaying ads on your website to generate revenue. This can include display ads, video ads, sponsored content, and more.

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InMobi

DECEMBER 15, 2021

With so many options to choose from, should mobile advertising be part of the mix? To help brands answer this question, we commissioned a survey using InMobi Pulse , InMobi’s mobile market research solution. In 2021, we asked over 2,000 Americans what they really thought about mobile advertising.

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Advertising Banner Mobile Ads Video Ads 52

InMobi

JANUARY 22, 2019

How do mobile ad networks and exchanges determine in-app advertising rates? CPM, which stands for Cost Per Mille, is one of the original and still most common way of paying for mobile ads. Essentially, this denotes the cost for 1,000 impressions of a particular ad. Contrast banner ads with video ads.

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InMobi

OCTOBER 13, 2020

In both the short term and the long term, retail advertising should be centered around mobile devices and mobile apps. Increasingly, it’s the best marketing strategy for boosting retail sales. Video was followed by native ads (40%), banners (29%) and interstitial ads (25%).

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Retail Advertising Mobile Ads Electronics 52

Brid.tv

DECEMBER 28, 2022

App Monetization Trends in 2023 The mobile app market is booming and changing rapidly, and the same goes for monetization trends. So to develop a well-rounded, effective app monetization strategy, you should be aware of the current and upcoming trends in the market. Let’s take a look at the most popular ad formats for apps.

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Affiliates Non-Profit Mobile Ads Video Ads 52

Brid.tv

FEBRUARY 23, 2023

With the popularity of OTT platforms constantly high, publishers see video ad monetization as an opportunity to generate more revenue. Publishers can choose between three prominent monetization models, among which AVOD (advertising video-on-demand) stands out from the rest due to its free user access to content.

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VideoWeek

AUGUST 12, 2022

But ProSieben, like other broadcasters, also cited an unstable advertising market, saying it is “difficult to forecast until the end of the year because of the current market and environment conditions” New Details Emerge of Google FAST Service. Kargo Acquires Ziggeo in Online Video Push.

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Advertising GDPR Banner Healthcare 98

Brid.tv

DECEMBER 23, 2022

The mobile app industry is booming, and it is not predicted to slow down anytime soon. In fact, the current global revenue in the app market exceeds $430 billion. If you’re in the process of developing a mobile application and want to generate revenue from it, you will need to learn how to monetize an app first.

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Digiday

FEBRUARY 26, 2023

There will be some conflict in some holding companies to use attention to leverage better CPMs with platforms and publishers,” said Max Kalehoff, vp of marketing and growth at RealEyes, an attention metrics provider. All attention work flows through Omni, the holding company’s marketing orchestration platform, as Dentsu does with M1.

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InMobi

JUNE 25, 2018

No wonder eMarketer has predicted digital video ad spend to grow by more than 10 percent year-over-year every year between 2018 and 2021. The numbers from our 2018 State of Mobile Video Report back this up. Between 2016 and 2017, spending on in-app video advertising doubled both globally and in the U.S. In the U.S.

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SODP

JUNE 27, 2023

The automation of ad sales has reshaped the way publishers, advertisers and marketers interact with one another and target audiences. Programmatic ad spend is projected to exceed $550 billion globally in 2023, accounting for 85% of global ad spend manual.

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Demand Side Platform Ad Inventory Ad network Ad Exchange 52

MobileAds

JANUARY 24, 2021

Once the best matching ads are chosen, it will be shown to the user. The ad gathers all information relating to the user interaction with the ad such as clicks, impressions, conversions, etc. The data is then carefully stored for the marketing team to analyze. What are the advantages of using a Third Party Ad Server?

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Ad Server Rich Media Viewability Banner 52

RevX

MARCH 31, 2022

With marketers allocating over half of their budget to mobile advertising alone, it has taken center stage in the last few years. Data suggests that mobile is one channel that can generate a whopping 200% more brand interactions than all other combined channels. Benefits of Mobile Programmatic Advertising.

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InMobi

APRIL 1, 2019

Nowadays, getting your mobile app marketing strategy right is critical for the sustained success of any mobile application. There are now more than two million mobile apps in both the iOS App Store and the Google Play Store, and that number keeps growing to new heights every year. LEARN MORE We’re here to help.

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InMobi

MAY 21, 2019

To do digital marketing right today, you need smart insights on mobile marketing specifically. Statistics on Mobile Devices Total time spent on mobile devices per day: 215 minutes , or three hours and 35 minutes. How is mobile advertising changing over time? and almost $184 billion worldwide. In the U.S.,

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Advertising Video Ads Mobile Ads Viewability 52

InMobi

DECEMBER 30, 2013

The number of mobile phone subscribers is expected to outgrow the world’s population in the coming year and this is expected to impact business models, empower consumers, and improve collaboration and marketing. With so many people using smartphones and tablets, mobile strategy is going to be more important than ever in 2014.

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InMobi

SEPTEMBER 30, 2019

Running mobile performance advertising campaigns but want to scale them to see more high-quality app installs? Here’s what you can do to expand the reach of your in-app performance marketing efforts and achieve unprecedented mobile growth. First, the type of apps being brought to market are very different.

Advertising 52

Advertising Banner Rich Media Brand Awareness 52

Clearcode

SEPTEMBER 11, 2023

While there are hundreds, if not thousands, of ready-to-use DSPs on the market, it sometimes makes more business sense for a company to build their own custom DSP. Examples of Clearcode-Built DSPs Kanary NEST SITO Mobile Ad Banker Case Study What Is a Demand-Side Platform (DSP)?

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Demand Side Platform Ad Exchange Impressions Ad Targeting 97

Monetize More

JANUARY 2, 2023

Current App Monetization Statistics: It’s a $120 billion market to tap into! The biggest bottleneck for mobile brands is ensuring non-intrusive content on their apps as it affects the user experience. Best In-app ad formats till date: Widely used : Playable Ads. Most Engaging : Rewarded Video Ads.

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Clearcode

MARCH 2, 2023

The in-game advertising industry is set for massive growth over the next few years, with Technavio estimating that the in-game advertising market will grow by US$5.1 At the heart of this growth are game and mobile app developers, brands and AdTech companies. Questions Covered in the Q&A What defines an in-game ad?

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Advertising Viewability Banner Brand Lift 52

Lemonads

FEBRUARY 2, 2021

For decades, marketers and innovative companies have been prophesying that the future of the digital advertising industry is in mobile. But, did you know that mobile web traffic actually overtook desktop as the global leader since 2017 ? So, we understand the importance of finding the best mobile ads network.

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InMobi

DECEMBER 6, 2020

2020 Recap: Publishers See Big Gains with Ad Monetization, InMobi Exchange Grows 2X With over a trillion valid ad requests generated each quarter, InMobi Exchange grew by 200% between Q2 and Q3 in 2020. It circles back to mobile ad monetization reaching new heights over the course of 2020.

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