Spoton Digital Media

OCTOBER 20, 2023

Many businesses pivot or shift when markets get rocky. But in times of change, it’s important to remember not to make impulsive or knee-jerk reactions — especially when it comes to your marketing and advertising. Let’s consider what may happen when you turn down — or turn off — your marketing and advertising. dropped by 13%.

Advertising 90

Advertising Marketing ROI Brand Awareness 90

Martech

JANUARY 9, 2024

They’re embracing the demand for relatable content, the power of niche audiences and the unignorable effectiveness of influencer partnerships. When you partner with creators, the value is intrinsic: they can reach and engage their audiences more genuinely and effectively than traditional advertising. Treat them as partners.

Marketing 129

Marketing Audience Click Through Rate Conversion 129

MNTN

JULY 14, 2023

When asked what is driving them to increase CTV spend, marketers cited several factors: the opportunity to capture declining TV audiences, leverage the benefits of TV with digital capabilities, target precise audiences, and more. The post 65% of CTV Marketers Plan To Increase Spend in 2023 appeared first on MNTN.

Marketing 98

Marketing Brand Awareness ROI Audience 98

Digiday

APRIL 2, 2024

This year’s Digiday Video and TV Awards finalists focused on measuring results and proving ROI, crafting successful partnerships and collaborations, curating content experiences and utilizing emerging technologies. The shortlist entries showcase creativity, engagement and results, using audience understanding to produce impactful campaigns.

Brand Awareness 84

Brand Awareness ROI Impressions Audience 84

Ad Rants

NOVEMBER 6, 2023

As a marketer or business owner, you already know how important it is to catch the attention of potential customers. Remember, the more eyes that land on your billboard, the better the chances of creating brand awareness or enticing potential customers. Think about your target audience and where they're likely to be.

Electronics 202

Electronics Audience Brand Awareness Fashion 202

Digiday

APRIL 2, 2024

This year’s Digiday Video and TV Awards finalists focused on measuring results and proving ROI, crafting successful partnerships and collaborations, curating content experiences and utilizing emerging technologies. The shortlist entries showcase creativity, engagement and results, using audience understanding to produce impactful campaigns.

Brand Awareness 73

Brand Awareness ROI Impressions Audience 73

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Creating awareness with B2B buyers has never been more important.

Marketing 106

Marketing Brand Lift Conversion Rate Brand Awareness 106

MNTN

DECEMBER 19, 2023

The Connected TV (CTV) industry already offers B2B marketers a ton of incredible opportunities that linear TV never could. From overarching tech advancements to new features, this already-powerful ad channel will continue evolving into a marketing game-changer for B2B brands. And CTV has been on B2B marketers’ minds for a while.

Marketing 59

Marketing Brand Awareness Audience ROI 59

MNTN

MARCH 26, 2024

That rapid development is something that marketers have, naturally, taken notice of, leading Roku advertising to experience a noticeable uptick as well. Advertising on Roku is a great option to incorporate into your digital marketing mix and subsequently diversify it. How Does Roku Advertising Work?

Advertising 52

Advertising Marketing Video Ads ROI 52

Automatad Inc.

JANUARY 23, 2024

Marketers are gearing up for it by armoring themselves with potential alternatives such as contextual targeting , first-party data , and building a reliable relationship with audiences. Here is the list of alternatives marketers are considering to choose in 2024. What Is Protected Audience API? So, let’s dive in.

Audience 52

Audience Cookies Ad Server Viewability 52

Digital Ad Blog

APRIL 26, 2023

Digital marketing has become an essential aspect of businesses across all industries. With the rise of the Internet and social media, companies have a new platform to reach their target audience. Unlike traditional marketing methods, digital marketing allows for a more targeted approach that can significantly increase sales.

Conversion Rate 52

Conversion Rate Marketing Brand Awareness Display Advertising 52

MNTN

MARCH 26, 2024

That rapid development is something that marketers have, naturally, taken notice of, leading Roku advertising to experience a noticeable uptick as well. Advertising on Roku is a great option to incorporate into your digital marketing mix and subsequently diversify it. How Does Roku Advertising Work?

Advertising 52

Advertising Marketing Video Ads ROI 52

illumin

APRIL 11, 2024

As TikTok gained momentum, a notable shift occurred with users providing candid recommendations for products and brands within their content. The campaign with Corkcicle proves the potential for enhanced ROI and brand awareness when you bring this authentic and successful content to the open web and connected TV.

Brand Awareness 127

Brand Awareness ROI Entertainment Ad Tech 127

Martech Series

NOVEMBER 23, 2022

With its time-saving campaign builder, immersiion is redefining the way brands connect with their audiences in any gaming environment at scale. Immersiion is the first platform that scales in-game advertising by enabling brands to find their target audience in all gaming environments. Valued at USD$198.4

Audience 90

Audience Advertising Rich Media Entertainment 90

Martech

SEPTEMBER 16, 2022

Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. Providing the content customers need when they’re ready for it ultimately leads to better outcomes for marketers. How important is personalization in content marketing?

Marketing 132

Marketing SEO ROI Conversion 132

Martech

FEBRUARY 22, 2023

With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. 53% of marketers expect TikTok to deliver the biggest growth in 2023, according to Reuters’ State of Marketing 2023 report. ad campaigns and creator marketing activations.

Marketing 113

Marketing Audience Media Brand Awareness 113

MNTN

OCTOBER 14, 2022

As a marketer, you want to build as much awareness for your product as possible. Or the effectiveness of your marketing spend and sales campaigns? This article presents you with 15 digital marketing metrics and KPIs you can use to measure performance in your lead generation and demand generation campaigns.

CPL 52

CPL CPA Brand Awareness Marketing 52

MNTN

OCTOBER 14, 2022

As a marketer, you want to build as much awareness for your product as possible. Or the effectiveness of your marketing spend and sales campaigns? This article presents you with 15 digital marketing metrics and KPIs you can use to measure performance. What Are KPIs in Marketing? Brand Awareness.

CPL 52

CPL CPA Brand Awareness Marketing 52

AdvertiseMint

SEPTEMBER 26, 2023

Marketing is tough today, and there’s so much noise out there. To break through, you need a marketing approach that makes the pieces work together. Enter integrated marketing communications (IMC)! It gets all your marketing channels and tools singing one tune. Want to make your marketing initiatives much more powerful?

Communications 52

Communications Marketing Pop-Up ROI 52

Smarty Ads

OCTOBER 20, 2020

Perhaps every marketer today knows that each target audience persona requires a different strategy and attitude. This way targeted advertising performs well for most business goals, such as increasing ROI or driving brand awareness. In order to make your marketing efforts work it is important to understand.

Advertising 98

Advertising Brand Awareness ROI Audience 98

MNTN

APRIL 18, 2023

What Is Top Funnel Marketing? Top funnel marketing is the practice of appealing to a wide range of people with an ad campaign. These marketing campaigns are launched to potential customers in the “awareness” stage of the marketing funnel with the goal of increasing brand visibility and generating new leads.

Marketing 52

Marketing Brand Awareness Public Relations Audience 52

Martech

MAY 8, 2023

Automated email is one of the biggest — and most under-utilized — growth opportunities in marketing. Brands in every vertical can benefit from strategic automation. We’ll also look at misconceptions that keep marketers from putting these into play — and tech options to enable them. So what’s holding brands back?

Marketing 114

Marketing eCommerce Communications Brand Awareness 114

Martech

JANUARY 5, 2023

For 2023, my new year’s resolution is to get my Marketing Operations team in better shape by changing the internal perception of the team. Too often the MOps function is thought of as a group of tacticians who are simply cranking out emails at the request of marketers. Identify target audience.

Marketing 101

Marketing Education ROI Communications 101

Martech

FEBRUARY 25, 2022

For years, marketers have engaged audiences with account-based marketing strategies to better align sales and marketing practices and, in turn, provide more relevant, personalized content and messaging. And in the B2B space, treating business prospects as buying groups can help brands work toward that goal.

Marketing 108

Marketing Audience Brand Awareness Conversion 108

The Ad Tech Blog

APRIL 1, 2024

The Mechanics Behind Google’s Ad Tech Google’s ad tech suite, including Google Ads and Google Ad Manager , leverages sophisticated machine learning algorithms to efficiently match ads with their target audience. Ad Tech Checklist for Marketers Define Clear Objectives : Start by defining your campaign goals.

Ad Tech 100

Ad Tech Machine Learning Ad Click Ad Targeting 100

MNTN

JANUARY 13, 2023

Advertising may often feel like a lofty brand awareness play straight out of Emily in Paris. Performance marketing is the solution to this problem. Instead of investing a certain amount of money into a campaign and hoping it works, performance marketing flips the marketing narrative on its head. Pay-per-lead (PPL).

Advertising 52

Advertising CPA Marketing Brand Awareness 52

Martech

MARCH 10, 2022

Because of this it’s essential to have an Account-based marketing (ABM) strategy. This focuses on targeting top potential customers and uses both marketing and sales initiatives to capture the prospect’s interest and nurture them through the buying journey. Get the daily newsletter digital marketers rely on. beforehand.

Marketing 104

Marketing Brand Awareness Click Through Rate Audience 104

Digital Ad Blog

APRIL 26, 2023

Digital marketing is vital to any eCommerce store that wants to succeed in today’s competitive marketplace. We will explore critical digital marketing strategies that eCommerce stores should adopt to stay ahead of the competition. To succeed in social media marketing: Create a business strategy that goes well with your goals.

eCommerce 52

eCommerce SEO Marketing Brand Awareness 52

Adtaxi

APRIL 7, 2022

Each stage of the marketing funnel is important, but not every company shares the same goals for each stage. Carefully evaluating how tactics are used throughout the marketing funnel can reveal better ways to spend your marketing dollars. Challenge: determine the total marketing budget. contact us.

Marketing 77

Marketing Retargeting Click Through Rate Brand Awareness 77

AdvertiseMint

JANUARY 19, 2024

Can I find a Facebook marketing agency near me? This question is asked by people new to the complex world of Facebook marketing. Finding the best Facebook marketing agency near you could be the game-changer your business needs. By focusing on local experts, you can benefit from tailored strategies that suit your market.

Agency 52

Agency Marketing Conversion Rate Audience 52

Martech

SEPTEMBER 25, 2023

Everyone was ecstatic about what looked like a banner year — except the marketing manager, who knew the company could have done even better. The CFO still had a modified version of the old saying from John Wanamaker rattling around in her head, “I know that half my marketing is working. Attributing sales to marketing is a challenge.

Marketing 114

Marketing A/B Testing Machine Learning Finance 114

Martech

OCTOBER 4, 2023

First, “After the pandemic, they had to change a lot of flight routes because of border rules,” said Anjlee Majmudar, VP of programmatic, for the airline’s digital marketing partner Brainlabs North America. But Brainlabs saw an opportunity there — a chance to connect with a new audience and do it when they were deciding to travel.

Machine Learning 112

Machine Learning Audience Brand Awareness Conversion 112

Martech Series

JULY 14, 2022

“Advertisers have embraced CTV and they’re shifting bigger budgets to the medium as an essential buy for driving brand awareness and performance marketing,” said Tom Cox, President of Premion. Marketing Technology News: ShowHeroes Group Announces New Senior Appointments Amid Rapid Expansion.

Advertising 76

Advertising Brand Awareness Brand Lift Impressions 76

MNTN

NOVEMBER 22, 2022

There’s no question that digital marketing is essential to the growth of businesses today. But so often, the term becomes a catch-all term for all forms of marketing. In reality, there are many different kinds of digital marketing. With performance marketing, you only pay for measurable results, whether it’s a click or a sale.

Marketing 52

Marketing Conversion Rate ROI Native Advertising 52

Digital Remedy

OCTOBER 2, 2023

The age-old maxim of “think globally, act locally” isn’t just embraced by marketers for local mom-and-pop businesses. Today, massive multi-location brands and franchises are taking a local-first approach to their performance marketing strategies, helping them better resonate with their target audience.

Agency 105

Agency Retargeting Real Estate Pop-Up 105

Martech

DECEMBER 21, 2023

This article outlines four steps essential to undertake at the start of your go-to-market effort before you even mention your product. They are the basis of a powerful GTM plan that builds unmatched market impact and unlimited revenue potential. will be one of many your audience sees. Nail your value proposition. Don’t do that.

Education 106

Education Audience Communications MarTech 106

Agility Ads

APRIL 14, 2022

Take a moment to learn more about how marketing for healthcare should focus on location and the benefits it brings. Location matters in healthcare because it helps to drive customer awareness and, in turn, increase conversion rates. How Can Location Be Used in a Marketing Strategy? Improve ROI. Why Does Location Matter?

Healthcare 52

Healthcare Marketing Conversion Rate Brand Awareness 52