Martech

NOVEMBER 29, 2022

Those surveyed said they were investing in a metaverse presence to boost brand awareness and perception, and to reach customers where they are. Here are the top reasons why marketers are making this investment: Build brand awareness/recognition (52%). Boost brand perception (46%). Drive customer loyalty (21%).

Brand Awareness 105

Brand Awareness Marketing eCommerce ROI 105

Martech Series

NOVEMBER 23, 2022

With its time-saving campaign builder, immersiion is redefining the way brands connect with their audiences in any gaming environment at scale. Immersiion is the first platform that scales in-game advertising by enabling brands to find their target audience in all gaming environments.

Audience 90

Audience Advertising Rich Media Entertainment 90

Smarty Ads

OCTOBER 20, 2020

Perhaps every marketer today knows that each target audience persona requires a different strategy and attitude. This way targeted advertising performs well for most business goals, such as increasing ROI or driving brand awareness. In order to make your marketing efforts work it is important to understand.

Advertising 98

Advertising Brand Awareness ROI Audience 98

The Ad Tech Blog

APRIL 1, 2024

The Mechanics Behind Google’s Ad Tech Google’s ad tech suite, including Google Ads and Google Ad Manager , leverages sophisticated machine learning algorithms to efficiently match ads with their target audience. Whether it’s brand awareness, lead generation, or sales, your objectives will guide your ad tech strategy.

Ad Tech 100

Ad Tech Machine Learning Ad Click Ad Targeting 100

MNTN

JULY 14, 2023

When asked what is driving them to increase CTV spend, marketers cited several factors: the opportunity to capture declining TV audiences, leverage the benefits of TV with digital capabilities, target precise audiences, and more.

Marketing 98

Marketing Brand Awareness ROI Audience 98

Spoton Digital Media

OCTOBER 20, 2023

Here’s How to Find Out Decreased brand awareness and recognition Cutting budgets affects each part of the marketing funnel. Without marketing or advertising, brands will struggle with building the brand awareness needed to attract new audiences and build relationships with new or already interested customers.

Advertising 90

Advertising Marketing ROI Brand Awareness 90

Martech Series

JULY 14, 2022

“Advertisers have embraced CTV and they’re shifting bigger budgets to the medium as an essential buy for driving brand awareness and performance marketing,” said Tom Cox, President of Premion. Achieving Brand Awareness and Performance Marketing Goals Seen as Significant Advantages.

Advertising 76

Advertising Brand Awareness Brand Lift Impressions 76

Martech

FEBRUARY 12, 2024

The allure of performance marketing Performance marketing is often the unsung hero in the early stages of a brand’s life. It’s the front line, the data gatherer, the crucial lever businesses use to find their audience and understand customer behavior.

Marketing 102

Marketing Brand Awareness ROI MarTech 102

Digital Ad Blog

APRIL 26, 2023

With the rise of the Internet and social media, companies have a new platform to reach their target audience. Digital ads can be run at a lower cost, and businesses can track their return on investment (ROI) in real time. By creating targeted campaigns , companies can save money on ads that do not reach their intended audience.

Conversion Rate 52

Conversion Rate Marketing Brand Awareness Display Advertising 52

Martech

OCTOBER 4, 2023

billion yearly Programmatic drawbacks “Programmatic is kind of the shotgun method, where you’re trying to reach a large enough audience to build brand awareness,” said Benediktsson. “It But Brainlabs saw an opportunity there — a chance to connect with a new audience and do it when they were deciding to travel.

Machine Learning 108

Machine Learning Audience Brand Awareness Conversion 108

Digital Remedy

OCTOBER 2, 2023

Today, massive multi-location brands and franchises are taking a local-first approach to their performance marketing strategies, helping them better resonate with their target audience. Brand Authenticity: Tailoring your marketing messages to suit the local culture or needs can make your brand more relatable and trustworthy.

Agency 105

Agency Retargeting Real Estate Pop-Up 105

Banner Flow

APRIL 28, 2022

Better brand awareness . Audience targeting . Greater ROI . Social media advertising can be more agile and targeted to the audience. Traditional ads can reach more people, but their static nature means the relevancy of this audience isn’t guaranteed. Better brand awareness. Audience targeting.

Advertising 52

Advertising Media ROI Brand Awareness 52

AdvertiseMint

FEBRUARY 22, 2024

per click, depending on audience targeting and ad quality. CPM generally falls between $5 to $25 per 1,000 impressions, with variations based on audience and ad relevance. Audience targeting. The more specific your target audience, the higher your potential Facebook advertising costs. Step 4: Define your target audience.

CPC 52

CPC CPA CPM Impressions 52

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Today’s brands recognize the value of authenticity and targeted reach for online consumers. Use tools like social analytics, AI-driven insights and even creator marketplaces to assess their audiences.

Marketing 125

Marketing Audience Click Through Rate Conversion 125

Martech

DECEMBER 21, 2023

It is so easy to discount this step and go into the market assuming your “leading provider of … X … ROI … seamless … AI … solution” positioning is solid and that your audience is insane if they don’t respond to your email. will be one of many your audience sees. Don’t do that. Make sure all employees know the plan. All of them.

Education 104

Education Audience Communications MarTech 104

Martech

JUNE 15, 2023

The audience targeting and segmentation of programmatic advertising are now available for out-of-home advertising. It lets brands pick from over 900 criteria — like behaviors, locations and demographics — to create audience segments. Strategic ad placement: Position your ads in locations where your target audience frequents.

Ad Targeting 114

Ad Targeting Demand Side Platform Impressions Audience 114

MNTN

DECEMBER 19, 2023

Since B2B advertisers need targeting, measurement, and other digital elements, linear television was only available to reach brand awareness goals. With their digital roots, leading platforms can give teams the data they need to reach their audience and make informed marketing decisions.

Marketing 59

Marketing Brand Awareness Audience ROI 59

Digital Turbine

APRIL 24, 2023

Super-target your audience. Hypercasual and puzzle games account for 30% of installs, but they also draw the most broad and diverse audience. If you have a product that is more niche, you should look at the types of games your specific audience might be more interested in. Want to learn more about mobile game ads?

Advertising 59

Advertising Brand Awareness Conversion ROI 59

Smart-Hub

AUGUST 23, 2023

In the ever-evolving landscape of digital marketing, programmatic advertising has emerged as a powerful tool for businesses to reach their target audiences more effectively. million people taking action, and achieved a campaign ROI of 10:1, on a £1.2 In this blog post, we will delve into the world of programmatic advertising.

Advertising 52

Advertising Ad Exchange Brand Awareness Impressions 52

Martech Series

JANUARY 2, 2023

Influencers have played an evolving role in brands’ marketing strategies, facilitating discovery, growing brand awareness, creating content and becoming advocates. Those brands that experiment now, will reap the rewards by getting ahead of the curve and benefitting from established audiences and favourable algorithms.

eCommerce 91

eCommerce Brand Awareness ROI Conversion 91

Martech

APRIL 19, 2024

But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. An engaged audience interested in products and services According to a study by TINT , more than three-quarters of consumers said they use social media to search or discover new products and vendors.

Media 106

Media Marketing Machine Learning MarTech 106

MNTN

APRIL 18, 2023

At this stage, they are often looking for information, comparing brands, and taking note of different products and services that meet their needs. Upper-level ad campaigns focus on prospective customers and are often centered around building brand awareness and solidifying your credibility.

Marketing 52

Marketing Brand Awareness Public Relations Audience 52

Martech

MARCH 6, 2023

It provides significantly better targeting capabilities than traditional TV, boosting efficiency and amplifying ROI. Step 1: Understand your target audience CTV advertising lets you connect with almost any segment and helps you broaden your reach. Each one has a slightly different audience composition and membership numbers.

Viewability 77

Viewability Conversion Rate Impressions Conversion 77

Spoton Digital Media

SEPTEMBER 18, 2023

Audiences are flooded with brand messages. You need to use creative branding to attract attention, stay fresh and relevant, and build stronger connections with your ideal audience. Let’s look at how you can get more creative with your branding to attract and keep the attention of both new and existing customers.

Pop-Up 95

Pop-Up Audience Conversion Rate Brand Awareness 95

MNTN

JANUARY 13, 2023

Advertising may often feel like a lofty brand awareness play straight out of Emily in Paris. It’s often relied on by smaller brands that don’t have robust budgets to test both performance and brand awareness (the type of advertising that isn’t tied directly to outcomes). Plan Your Brand Positioning.

Advertising 52

Advertising CPA Marketing Brand Awareness 52

Martech

DECEMBER 4, 2023

Getting real with upper-funnel expectations We need to rethink how we approach the early stages of marketing traditionally focused on brand awareness. Creating awareness with B2B buyers has never been more important. A strategic content approach helps build lasting connections with your audience.

Marketing 103

Marketing Brand Lift Conversion Rate Brand Awareness 103

Martech

MAY 18, 2023

Do you want to generate leads, build brand awareness or provide valuable insights to your attendees? As such, they can provide valuable insights into the target audience and help tailor the event to meet their expectations. Who is your target audience? Knowing your audience is critical when it comes to event planning.

Audience 89

Audience Brand Awareness ROI MarTech 89

AdvertiseMint

JANUARY 14, 2024

As one of the most popular social media platforms, Facebook provides an excellent opportunity for businesses to connect with their target audience. The fastest way to reach your target audience on the platform is by investing in Facebook ads. Are you looking to increase brand awareness, drive website traffic, or boost sales?

Agency 52

Agency Click Through Rate Audience Brand Awareness 52

Adtaxi

APRIL 7, 2022

Audiences change and digital tactics are ever-evolving. For instance, newer businesses must create brand awareness in addition to driving sales. Without brand awareness, no one will purchase from the business; without sales, the business can’t afford to spend on marketing.

Marketing 77

Marketing Retargeting Click Through Rate Brand Awareness 77

Digital Ad Blog

APRIL 26, 2023

To optimize your eCommerce store for SEO: Start by identifying the keywords the target audience searches for. To run a successful PPC campaign, you must define your target audience and create ads that resonate with them. Identify the platforms your target audience is active on and create engaging content that resonates with them.

eCommerce 52

eCommerce SEO Marketing Brand Awareness 52

AdvertiseMint

SEPTEMBER 26, 2023

This multi-channel harmony resonates with audiences. Maximized Marketing ROI IMC improves return on investment. IMC improves marketing ROI. Enhanced Brand-Consumer Connection IMC builds trust and loyalty. Do you aim to raise brand awareness? Identify Target Audiences Get specific on who you need to reach.

Communications 52

Communications Marketing Pop-Up ROI 52

Martech

SEPTEMBER 7, 2022

With an average ROI of $42 for every invested dollar , it’s still a star among marketing channels. ISPs will want to serve your audience more of that, so you’re more likely to land in the inbox. The contrary applies, too: if your audience is passive and your emails aren’t getting much traction, you might end up in spam.

Brand Awareness 107

Brand Awareness Audience ROI Marketing 107

illumin

NOVEMBER 20, 2023

It involves the strategic planning, negotiation, and purchase of ad space and time on various media channels to reach a target audience effectively and, with the rise of digital advertising, media buying has evolved to include both traditional and digital channels. One of the key elements of media buying is identifying the target audience.

Media 52

Media Conversion Rate Audience Demand Side Platform 52

Martech

DECEMBER 13, 2023

You can boost your content output for more marketing, grow your audience, and increase your credibility more quickly. Brands get $5.78 They’ll be able to refine their output to even more closely align with your goals and become more effective at reaching your audience. Start by clearly defining: Who your target audience is.

Communications 76

Communications Shipping MarTech Brand Awareness 76

Martech

JANUARY 5, 2023

Key Result #2: Track the ROI of campaigns that Marketing Ops was included up front versus campaigns where they were not. Reporting on the difference in ROI between these two situations will demonstrate the tangible value Marketing Ops brings as a strategic partner. Identify target audience. Increasing brand awareness?

Marketing 97

Marketing Education ROI Communications 97

MNTN

JULY 6, 2022

Linear TV: While many brands design their linear TV ads to build an emotional connection with their audience, that connection is limited by the channel’s focus on driving reach and awareness. Make Production Fast and Optimized Towards Improving Your Entire Marketing Budget’s ROI. The Atlanta Hawks took a similar approach.

A/B Testing 52

A/B Testing ROI Conversion Conversion Rate 52

Martech

FEBRUARY 22, 2023

With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. Legacy platforms like Facebook, LinkedIn and Twitter struggle with attracting younger audiences for this same reason. are under 30, accounting for the Gen Z audience and younger millennials.

Marketing 109

Marketing Audience Media Brand Awareness 109