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The 3 Rs of marketing automation: Relevance, response and ROI

Martech

Your customers crave that level of precision in marketing. By mastering the three Rs of marketing automation — relevance, response and ROI — you can give them exactly what they’re looking for. Ready to create marketing that’s as tailored as those Netflix recommendations? Let’s dive in. Quick replies?

ROI 120
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Lytics Joins Linkedin’s Partner Marketing Program; Advertisers Can Build Better Audiences, Improve Campaign ROI

Martech Series

Advertisers can easily activate their first-party customer data on the platform via Lytics Lytics , the next generation customer data platform (CDP), has been listed in the LinkedIn Marketing Partner Directory, the central destination for audiences to discover certified LinkedIn Partners.

ROI 80
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Metaverse Marketing Gets A Reality Check At IAB Audience Connect

AdExchanger

Advertisers who are actively testing metaverse marketing had some tough truths for the nascent media channel at the IAB’s Audience Connect event in New York City this week. For the most part, metaverse early adopters say they’re just exploring the possibilities rather than trying to really demonstrate ROI.

Audience 120
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How Marketers Can Grow Confidence in Measuring ROI Across the Entire Range of Marketing Objectives

Martech Series

Many technology solutions exist to measure and optimize platform-specific and channel-specific marketing ROI and according to Nielsen’s fifth Annual Marketing Report, Era of Alignment, 64% of global marketers feel confident in their ability to do so. Invest in high-quality data sources.

ROI 82
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How Does Marketing Performance Management Boost Your MarTech and Marketing ROI?

Martech Series

Improved marketing performance management processes can allow marketers to optimize future spends and budgets while also ensuring better martech choices and investments. This is where better, leaner marketing performance management systems are essential to drive future marketing growth and prove its long-term value to a business.

ROI 90
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How to improve marketing ROI with clean data

Martech

Marketers know accurate data is tablestakes. It helps organizations make better decisions for their customers and, in turn, increases ROI. These systems help marketers aggregate internal, partner, and open data into a central repository. ” How to improve marketing ROI with clean data. .

ROI 140
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Connected TV Yields 30% Higher ROI than Other Marketing Channels

MNTN

But a new report reveals that this rising channel is still being massively underutilized by many marketers. According to a new study from Analytic Partners (AP), CTV averages just 7% of total spend, but yields an ROI that is 30% higher than other marketing channels. . What’s the Most Effective TV Ad You’ve Seen, and Why?

ROI 98