Venture Beat

APRIL 9, 2022

While machine learning in ad tech won't replace humans, it can free marketers from tedious tasks and empower them to be superhuman. Read More.

Machine Learning 98

Machine Learning Ad Tech Marketing 98

Martech Series

JUNE 10, 2022

Company continues machine learning investment and rapid expansion of its technical organization. Index and Rivr will integrate the team’s combined talents and technology, operating as a single machine learning and optimization team and platform.

Machine Learning 116

Machine Learning MarTech Ad Tech Ad Exchange 116

Martech Series

FEBRUARY 24, 2023

This approach can be particularly useful for companies operating in dynamic markets. The goal of machine learning in demand forecasting: The goal of machine learning (ML) is to analyze and comprehend statistical data using algorithms that look for patterns.

Machine Learning 88

Machine Learning MarTech Manufacturing Shipping 88

Venture Beat

APRIL 9, 2022

While machine learning in ad tech won't replace humans, it can free marketers from tedious tasks and empower them to be superhuman. AI Applied AI Automation Business Data DataDecisionMakers Enterprise Enterprise Analytics Marketing technology ad technology AI.

Machine Learning 52

Machine Learning Ad Tech Marketing 52

Martech Series

SEPTEMBER 26, 2022

mPhase” or the “Company”), a leading consumer engagement company developing a suite of mPower mobility services that increase revenue for retailers, is pleased to announce AI and Machine Learning expert Charles Martin as a member of the Company’s newly formed mPower Advisory Board.

Machine Learning 82

Machine Learning MarTech Impressions Retail 82

Martech

FEBRUARY 7, 2023

AI is revolutionizing how marketers engage customers. Beyond how a chatbot like ChatGPT might change the way customers search, AI and machine learning models can also equip marketers with the power to personalize and optimize their messages to customers.

Machine Learning 122

Machine Learning MarTech Fashion Marketing 122

Single Grain

FEBRUARY 19, 2020

The digital marketing space is facing fundamental strategic changes due to revolutionary new intelligent technologies. SEO specialists started freaking out a few years ago when Google introduced RankBrain , “a machine learning-based search algorithm that helps Google process search results.”

Machine Learning 142

Machine Learning SEO Mobile Search Click Through Rate 142

Martech Series

JANUARY 18, 2023

Akkio , the no-code AI company, announced a new way to interact with data that brings the latest advances in machine learning (ML) to everyday Excel users. Marketing Technology News: Samba TV and MiQ Reach Multi-year Commercial Agreement.

Machine Learning 91

Machine Learning Conversion MarTech Marketing 91

Martech Series

JUNE 1, 2022

an intelligence automation company providing integrated decisioning, explainable AI and digital process automation software to the enterprise, today announced the addition of AutoML within xAI Workbench, the company’s suite of machine learning modeling engines.

Machine Learning 84

Machine Learning MarTech Marketing 84

Martech

NOVEMBER 10, 2022

There is a revolution in how marketers are using artificial intelligence (AI) and machine learning (ML) to help execute intelligent strategies and campaigns at scale. One important area where AI and ML can be put to good use is in market data management.

Machine Learning 110

Machine Learning MarTech Marketing Data Management Platform 110

Martech Series

JULY 20, 2022

Marketing Technology News: Okta Announces Appointment of Shibu Ninan as New Chief Accounting Officer. Marketing Technology News: MarTech Interview with James Kung, Senior Director of Product Management at Foursquare.

Machine Learning 83

Machine Learning MarTech Agency Marketing 83

Martech

JUNE 27, 2022

Now that consumers expect speed and hyper-personalization in all things, marketers have to find innovative ways to meet demands and maximize their budgets. To do this, marketers are turning to artificial intelligence and machine learning. Marketing Data Management.

Machine Learning 121

Machine Learning MarTech Entertainment Marketing 121

Martech Series

AUGUST 9, 2022

Appen Limited , the global leader in data for the AI Lifecycle providing data sourcing, data preparation, and model evaluation by humans at scale, today released its eighth annual State of AI and Machine Learning report.

Machine Learning 88

Machine Learning MarTech Marketing 88

Martech Series

JULY 10, 2022

Mr. Parfitt is a data, analytics and artificial intelligence expert with deep ties in the field of AI and machine learning. Marketing Technology News: ID.me Marketing Technology News: MarTech Interview With Dave Charest, Director of Small Business Success at Constant Contact.

Machine Learning 73

Machine Learning MarTech Marketing Agency 73

YieldBird

APRIL 26, 2022

Having worked in the past on both ends of the Programmatic market, I have had the opportunity to use and benefit from different automation or optimization tools; not only to run my Programmatic campaigns but also to increase the value of the inventory I was managing. Are the machines winning?

Machine Learning 89

Machine Learning Impressions Viewability CPC 89

Martech Series

NOVEMBER 8, 2022

New bias detection report enables users to confidently audit their machine learning models for bias at a glance with an easy-to-understand visualization. InRule Technology , an intelligence automation company providing integrated decisioning, machine learning and process automation software to the enterprise, today announced the release of a bias detection report, a best-in-class tool for evaluating machine learning models for harmful bias.

Machine Learning 71

Machine Learning Conversion Advertising MarTech 71

Martech

SEPTEMBER 27, 2021

Data-driven attribution] uses advanced machine learning to more accurately understand how each marketing touchpoint contributed to a conversion, all while respecting user privacy,” according to an announcement from Vidhya Srinivasan , VP/GM Buying, Analytics and Measurement, Google Ads.

Machine Learning 112

Machine Learning Conversion MarTech Cookies 112

Martech Series

JULY 12, 2022

C3 AI , the Enterprise AI application software company, today announced that Forrester Research has named it a Leader in AI and Machine Learning Platforms in its July 2022 report, The Forrester Wave : AI/ML Platforms, Q3 2022. “We Highest score possible in Market Approach.

Machine Learning 82

Machine Learning MarTech Marketing 82

AdExchanger

FEBRUARY 2, 2023

Growth marketing firm Power Digital has acquired marketing consultancy Sproutward to strengthen its data and analytics chops. The post Power Digital Scoops Up Marketing Consultancy Sproutward appeared first on AdExchanger. Agencies acquisition commerce Creative customer data data and analytics Jeff Mason Kevin Biondi machine learning marketing campaign performance marketing spend Nova Power Digital product data Sproutward strategy

Machine Learning 75

Machine Learning Marketing Agency 75

AdExchanger

FEBRUARY 5, 2023

machine learning marketing automation media campaigns natural language processing performance optimization personalization purchase intent robotic process automation RPA theorem Vijay Chittoor

CPA 133

CPA CPM Machine Learning Ad Ops 133

Venture Beat

APRIL 23, 2022

Join the CMO of AWS to discover what’s ahead for the intersection of customer marketing and technology in 2022 and the future of your team. Read More.

Machine Learning 111

Machine Learning Marketing 111

Martech Series

JANUARY 4, 2023

Elemeno”), a US-based, cloud-managed, machine learning operations (MLOps) platform provider focused on helping businesses leverage the benefits of artificial intelligence. Marketing Technology News: Metappfactory Launches as Leading Metaverse Development Company.

Machine Learning 98

Machine Learning MarTech Data Management Platform Marketing 98

Martech Series

FEBRUARY 24, 2023

EVOLVE will also apply real-time local media mix optimizations, automatically maximizing performance and ROI across multiple digital marketing channels.

ROI 99

ROI MarTech Machine Learning Marketing 99

Venture Beat

MAY 12, 2022

Having real-time data that can be modeled using AI and machine learning can help to solve customer success challenges today. Read More.

Electronics 97

Electronics Machine Learning Marketing 97

Martech Series

FEBRUARY 2, 2023

Motivation AI is the only approach that is proven to increase marketing conversion rates and drive business impact. But when marketers start using generative AI to motivate people to engage and take action with their brand, they will truly be dazzled by the potency of this technology.

A/B Testing 96

A/B Testing MarTech Conversion Rate Machine Learning 96

Single Grain

MAY 27, 2021

Social media marketing is no different. The ever-evolving landscape of social media platforms is making it challenging for brands to get the most out of social media marketing. In fact, the market of AI in social media is expected to grow up to $2.2 Reduced marketing costs.

Machine Learning 145

Machine Learning Media Marketing ROI 145

Martech Series

FEBRUARY 2, 2023

Once the data is analyzed using artificial intelligence (AI) or machine learning tools, you can suggest better products to your customers and eventually push out the competition, much like a company with significant network effects does.

Click Through Rate 102

Click Through Rate Conversion Rate Machine Learning MarTech 102

Martech Series

JANUARY 27, 2023

Marketing Technology News: MarTech Interview with Cary Tilds, Chief Strategy and Operations Officer at Frameplay “In 2022, we saw customers engage most when messages promised something tangible. Generative AI Company Analyzes 21.6

Machine Learning 110

Machine Learning Impressions Retail Communications 110

Martech Series

DECEMBER 2, 2022

Since the pandemic, we have seen significant growth in artificial intelligence (AI) and machine learning (ML) and they will continue to stride along the path of disruption. Marketing Technology News: MarTech Interview with Khalid El Khatib, Chief Marketing Officer at Stack Overflow.

Machine Learning 118

Machine Learning MarTech Marketing 118

Martech Series

FEBRUARY 27, 2023

Marketing Technology News: MarTech Interview with Sterling Jackson, Head of Marketing at Aspire The Shibanft.ai These bots provide users with real-time market data and insights, allowing them to make informed decisions about their trades. Shibanft.ai

MarTech 83

MarTech Machine Learning Advertising Marketing 83

Martech Series

MARCH 3, 2023

In times of excess demand rates will spike, and deservedly so for hardworking creators; in times of marketing budget constraints, however, these rates will temporarily drop as a loss in billable hours cannot be recovered.

MarTech 90

MarTech Machine Learning Audience Marketing 90

Martech Series

NOVEMBER 30, 2022

Upsolver , the company dedicated to making data in motion accessible to every data practitioner, announced support for the AWS for Advertising and Marketing initiative from Amazon Web Services (AWS) to help accelerate advertising and marketing transformation.

ROI 81

ROI Machine Learning Advertising Marketing 81

Martech Series

JANUARY 19, 2023

Sift, the leader in Digital Trust & Safety, announced its inclusion in the newest Market Guide for Online Fraud Detection by Gartner. The Gartner report outlines the state of the market for online fraud detection and provides strategic guidance for SRM (security and risk management) professionals exploring available vendors and technologies.

Machine Learning 66

Machine Learning Marketing MarTech 66

Martech Series

NOVEMBER 6, 2022

Blattner Technologies, a leading provider of Predictive Transformation services and tools in the Data Analytics, Artificial Intelligence, and Machine Learning industry, has announced the acquisition of OtherLeft. Marketing Technology News: The Modern Marketer Is Closer Than You Think.

MarTech 106

MarTech Machine Learning Marketing 106

Martech Series

FEBRUARY 14, 2023

Leveraging PersonaAI and ChatGPT, AiAdvertising Allows Clients to Remove Unconscious Bias in Marketing and Messaging, Creating a More Acc urate and Efficient Customer-Based Solution AiAdvertising, Inc.,

Machine Learning 85

Machine Learning MarTech Marketing Advertising 85

Martech Series

FEBRUARY 14, 2023

According to Precedence Research, the global healthcare automation market is predicted to reach nearly $91.6B by 2030.

Healthcare 90

Healthcare MarTech Machine Learning Conversion 90

Martech Series

OCTOBER 4, 2022

The platform is geared to join the market soon emerging to be the unique blockchain platform for users. Marketing Technology News: MarTech Interview with Ivan Ostojic, Chief Business Officer at Infobip. The testing phase is in full swing and is expected to hit the market very soon.

Machine Learning 87

Machine Learning Marketing MarTech 87

Martech Series

MARCH 6, 2023

Marketing Technology News: Jatheon Enterprise Data Archiving Wins “High Performer” Medal on G2 Through this curated inventory, advertisers get the best of both worlds. Adelaide’s AU is generated by a machine learning algorithm tuned to proxy outcomes from brand lift to sales.

MarTech 86

MarTech Brand Lift Machine Learning Impressions 86

Martech Series

SEPTEMBER 29, 2022

Snowflake’s agnostic, data-backed report identifies the best-of-breed solutions used by Snowflake customers to show how marketers can leverage the Snowflake Data Cloud with accompanying partner solutions to best identify, serve, and convert valuable prospects into loyal customers.

Machine Learning 86

Machine Learning Communications Marketing Media 86

Martech Series

FEBRUARY 10, 2023

One of these 19 categories is Live TV Events, where a machine learning model calculates the viewership of major sports games, factoring in the teams, location, unevenness of that matchup and viewership trends and more.

MarTech 87

MarTech Machine Learning Food Audience 87

Martech Series

OCTOBER 3, 2022

Machine learning services built on Databricks ‘ Lakehouse Platform provide expedited value to clients to solve their big data problems. Marketing Technology News: LTK Unveils the 2022 LTK Creator Awards & Inaugural LTK Brand Awards.

Non-Profit 90

Non-Profit MarTech Machine Learning Marketing 90

Martech Series

SEPTEMBER 30, 2022

The report also shows how marketers can leverage the Snowflake Data Cloud with the right accompanying tools to eliminate data silos and create a single source of truth that is agile, insightful, and actionable. Data Science & Machine Learning.

Machine Learning 86

Machine Learning Communications Marketing Advertising 86

Martech Series

JANUARY 31, 2023

“We’re delighted to be joining Precisely who shares this passion for location intelligence and bringing the power of location data to everyday data roles to make an impact for the companies we serve and broaden our impact in the market.”

Real Estate 85

Real Estate Machine Learning Retail MarTech 85