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How to use AI and machine learning to personalize and optimize campaigns

Martech

AI is revolutionizing how marketers engage customers. Beyond how a chatbot like ChatGPT might change the way customers search, AI and machine learning models can also equip marketers with the power to personalize and optimize their messages to customers. Holub’s AI startup Vidora was acquired by mParticle in 2022.

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Index Exchange Acquires Machine Learning Company Rivr

Martech Series

Company continues machine learning investment and rapid expansion of its technical organization. one of the world’s largest independent ad exchanges, announced its first-ever business acquisition of Rivr Technologies GmbH (Rivr), a Berlin-based company specializing in advanced machine learning-based traffic optimization capabilities.

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AI and machine learning in marketing: Are you deploying the right models? 

Martech

Now that consumers expect speed and hyper-personalization in all things, marketers have to find innovative ways to meet demands and maximize their budgets. To do this, marketers are turning to artificial intelligence and machine learning. In fact, there is a new term just for this – “AI Marketing.”

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Demand Forecasting and Machine Learning Platforms: How Machine Learning-based SaaS Tools and Solutions Can Help Brands Estimate Future Demand Based on Varied Demand Signals

Martech Series

This approach can be particularly useful for companies operating in dynamic markets. The goal of machine learning in demand forecasting: The goal of machine learning (ML) is to analyze and comprehend statistical data using algorithms that look for patterns. ML methods are quite adaptive and fruitful.

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How machine learning frees up creativity and strategy for marketers

Venture Beat

While machine learning in ad tech won't replace humans, it can free marketers from tedious tasks and empower them to be superhuman. Read More.

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How to use AI and machine learning to boost marketing data management

Martech

There is a revolution in how marketers are using artificial intelligence (AI) and machine learning (ML) to help execute intelligent strategies and campaigns at scale. One important area where AI and ML can be put to good use is in market data management. Marketers also need to be in close contact with data engineers.

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Machine Learning Leader, Moloco, Announces Expansion of Flagship Retail Media Platform to Southeast Asia

Martech Series

Moloco, a leader in machine learning and growth solutions for performance marketers, has announced the launch of Moloco Retail Media Platform (RMP) for Singapore and Southeast Asia. Marketing Technology News: Ping Identity Announces Identity Excellence Award Winners 2022. The solution is also able to process 5.5