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How machine learning frees up creativity and strategy for marketers

Venture Beat

While machine learning in ad tech won't replace humans, it can free marketers from tedious tasks and empower them to be superhuman. Read More.

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Index Exchange Acquires Machine Learning Company Rivr

Martech Series

Company continues machine learning investment and rapid expansion of its technical organization. Index and Rivr will integrate the team’s combined talents and technology, operating as a single machine learning and optimization team and platform.

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Demand Forecasting and Machine Learning Platforms: How Machine Learning-based SaaS Tools and Solutions Can Help Brands Estimate Future Demand Based on Varied Demand Signals

Martech Series

This approach can be particularly useful for companies operating in dynamic markets. The goal of machine learning in demand forecasting: The goal of machine learning (ML) is to analyze and comprehend statistical data using algorithms that look for patterns.

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How machine learning frees up creativity and strategy for marketers

Venture Beat

While machine learning in ad tech won't replace humans, it can free marketers from tedious tasks and empower them to be superhuman. AI Applied AI Automation Business Data DataDecisionMakers Enterprise Enterprise Analytics Marketing technology ad technology AI.

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mPhase Names Machine Learning Expert Charles Martin to Advisory Board

Martech Series

mPhase” or the “Company”), a leading consumer engagement company developing a suite of mPower mobility services that increase revenue for retailers, is pleased to announce AI and Machine Learning expert Charles Martin as a member of the Company’s newly formed mPower Advisory Board.

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How to use AI and machine learning to personalize and optimize campaigns

Martech

AI is revolutionizing how marketers engage customers. Beyond how a chatbot like ChatGPT might change the way customers search, AI and machine learning models can also equip marketers with the power to personalize and optimize their messages to customers.

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The Future of SEO: How AI and Machine Learning Will Impact Content

Single Grain

The digital marketing space is facing fundamental strategic changes due to revolutionary new intelligent technologies. SEO specialists started freaking out a few years ago when Google introduced RankBrain , “a machine learning-based search algorithm that helps Google process search results.”

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EXCEL USERS REJOICE: Akkio Launches Chat Data Prep, the First Machine Learning Platform to Transform Data Using Ordinary Conversational Language

Martech Series

Akkio , the no-code AI company, announced a new way to interact with data that brings the latest advances in machine learning (ML) to everyday Excel users. Marketing Technology News: Samba TV and MiQ Reach Multi-year Commercial Agreement.

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InRule Technology® Democratizes Machine Learning by Enhancing Platform with AutoML Capabilities

Martech Series

an intelligence automation company providing integrated decisioning, explainable AI and digital process automation software to the enterprise, today announced the addition of AutoML within xAI Workbench, the company’s suite of machine learning modeling engines.

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How to use AI and machine learning to boost marketing data management

Martech

There is a revolution in how marketers are using artificial intelligence (AI) and machine learning (ML) to help execute intelligent strategies and campaigns at scale. One important area where AI and ML can be put to good use is in market data management.

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Waymark Launches Scalable Machine Learning Platform to Accelerate Video Creation for TV and OTT

Martech Series

Marketing Technology News: Okta Announces Appointment of Shibu Ninan as New Chief Accounting Officer. Marketing Technology News: MarTech Interview with James Kung, Senior Director of Product Management at Foursquare.

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AI and machine learning in marketing: Are you deploying the right models? 

Martech

Now that consumers expect speed and hyper-personalization in all things, marketers have to find innovative ways to meet demands and maximize their budgets. To do this, marketers are turning to artificial intelligence and machine learning. Marketing Data Management.

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Appen’s Annual State of AI and Machine Learning Report Identifies a Gap in Ideal Versus Reality of Data Quality

Martech Series

Appen Limited , the global leader in data for the AI Lifecycle providing data sourcing, data preparation, and model evaluation by humans at scale, today released its eighth annual State of AI and Machine Learning report.

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Machine Learning Pioneer Dynam.AI Hires AI Founder Craig Parfitt as Chief Technology Officer

Martech Series

Mr. Parfitt is a data, analytics and artificial intelligence expert with deep ties in the field of AI and machine learning. Marketing Technology News: ID.me Marketing Technology News: MarTech Interview With Dave Charest, Director of Small Business Success at Constant Contact.

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How do Advertisers Use Machine Learning to Buy Cheaper Impressions?

YieldBird

Having worked in the past on both ends of the Programmatic market, I have had the opportunity to use and benefit from different automation or optimization tools; not only to run my Programmatic campaigns but also to increase the value of the inventory I was managing. Are the machines winning?

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InRule Technology Enhances Bias Detection, Empowering Greater Explainability and Lower Risk for Enterprise Machine Learning

Martech Series

New bias detection report enables users to confidently audit their machine learning models for bias at a glance with an easy-to-understand visualization. InRule Technology , an intelligence automation company providing integrated decisioning, machine learning and process automation software to the enterprise, today announced the release of a bias detection report, a best-in-class tool for evaluating machine learning models for harmful bias.

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Google Ads announces machine learning-based attribution models in new privacy landscape

Martech

Data-driven attribution] uses advanced machine learning to more accurately understand how each marketing touchpoint contributed to a conversion, all while respecting user privacy,” according to an announcement from Vidhya Srinivasan , VP/GM Buying, Analytics and Measurement, Google Ads.

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C3 AI Named a Leader in AI and Machine Learning Platforms

Martech Series

C3 AI , the Enterprise AI application software company, today announced that Forrester Research has named it a Leader in AI and Machine Learning Platforms in its July 2022 report, The Forrester Wave : AI/ML Platforms, Q3 2022. “We Highest score possible in Market Approach.

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Power Digital Scoops Up Marketing Consultancy Sproutward

AdExchanger

Growth marketing firm Power Digital has acquired marketing consultancy Sproutward to strengthen its data and analytics chops. The post Power Digital Scoops Up Marketing Consultancy Sproutward appeared first on AdExchanger. Agencies acquisition commerce Creative customer data data and analytics Jeff Mason Kevin Biondi machine learning marketing campaign performance marketing spend Nova Power Digital product data Sproutward strategy

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How Ad Industry Experts Are Putting AI To Work

AdExchanger

machine learning marketing automation media campaigns natural language processing performance optimization personalization purchase intent robotic process automation RPA theorem Vijay Chittoor

CPA 133
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AWS CMO Rachel Thornton on the future of customer-obsessed marketing in 2022

Venture Beat

Join the CMO of AWS to discover what’s ahead for the intersection of customer marketing and technology in 2022 and the future of your team. Read More.

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Semantix Announces the Acquisition of Elemeno

Martech Series

Elemeno”), a US-based, cloud-managed, machine learning operations (MLOps) platform provider focused on helping businesses leverage the benefits of artificial intelligence. Marketing Technology News: Metappfactory Launches as Leading Metaverse Development Company.

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Evocalize Introduces EVOLVE Artificial Intelligence, the Next Evolution in Digital Marketing

Martech Series

EVOLVE will also apply real-time local media mix optimizations, automatically maximizing performance and ROI across multiple digital marketing channels.

ROI 99
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How AI can improve services revenue and customer success

Venture Beat

Having real-time data that can be modeled using AI and machine learning can help to solve customer success challenges today. Read More.

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Where Generative AI for Marketing Must Go Next

Martech Series

Motivation AI is the only approach that is proven to increase marketing conversion rates and drive business impact. But when marketers start using generative AI to motivate people to engage and take action with their brand, they will truly be dazzled by the potency of this technology.

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7 Ways to Leverage AI in Social Media Marketing

Single Grain

Social media marketing is no different. The ever-evolving landscape of social media platforms is making it challenging for brands to get the most out of social media marketing. In fact, the market of AI in social media is expected to grow up to $2.2 Reduced marketing costs.

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Leveraging Customer Data Platforms to Build Market Advantage

Martech Series

Once the data is analyzed using artificial intelligence (AI) or machine learning tools, you can suggest better products to your customers and eventually push out the competition, much like a company with significant network effects does.

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Persado Reveals Top- and Least-Performing Words for Engaging Consumers

Martech Series

Marketing Technology News: MarTech Interview with Cary Tilds, Chief Strategy and Operations Officer at Frameplay “In 2022, we saw customers engage most when messages promised something tangible. Generative AI Company Analyzes 21.6

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Top AI and ML Trends to Keep a Tab on and Why

Martech Series

Since the pandemic, we have seen significant growth in artificial intelligence (AI) and machine learning (ML) and they will continue to stride along the path of disruption. Marketing Technology News: MarTech Interview with Khalid El Khatib, Chief Marketing Officer at Stack Overflow.

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Shibanft.ai Launches Groundbreaking AI Technology Set to Revolutionize Industry Standards within the Blockchain Space

Martech Series

Marketing Technology News: MarTech Interview with Sterling Jackson, Head of Marketing at Aspire The Shibanft.ai These bots provide users with real-time market data and insights, allowing them to make informed decisions about their trades. Shibanft.ai

MarTech 83
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Intellifluence Reports Results of 2023 Influencer Compensation Study

Martech Series

In times of excess demand rates will spike, and deservedly so for hardworking creators; in times of marketing budget constraints, however, these rates will temporarily drop as a loss in billable hours cannot be recovered.

MarTech 90
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Upsolver Announces Support for AWS for Advertising and Marketing Initiative

Martech Series

Upsolver , the company dedicated to making data in motion accessible to every data practitioner, announced support for the AWS for Advertising and Marketing initiative from Amazon Web Services (AWS) to help accelerate advertising and marketing transformation.

ROI 81
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Sift Included in 2022 Gartner Market Guide for Online Fraud Detection

Martech Series

Sift, the leader in Digital Trust & Safety, announced its inclusion in the newest Market Guide for Online Fraud Detection by Gartner. The Gartner report outlines the state of the market for online fraud detection and provides strategic guidance for SRM (security and risk management) professionals exploring available vendors and technologies.

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Blattner Technologies Acquires OtherLeft to Bring New Visions to the ML Industry

Martech Series

Blattner Technologies, a leading provider of Predictive Transformation services and tools in the Data Analytics, Artificial Intelligence, and Machine Learning industry, has announced the acquisition of OtherLeft. Marketing Technology News: The Modern Marketer Is Closer Than You Think.

MarTech 106
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AiAdvertising First to Uncover ChatGPT’s Commercial Applications in AdTech

Martech Series

Leveraging PersonaAI and ChatGPT, AiAdvertising Allows Clients to Remove Unconscious Bias in Marketing and Messaging, Creating a More Acc urate and Efficient Customer-Based Solution AiAdvertising, Inc.,

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Authenticx Expands Automation Capabilities with New Autoscoring Tool

Martech Series

According to Precedence Research, the global healthcare automation market is predicted to reach nearly $91.6B by 2030.

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DeenAiR, User-Friendly Blockchain Set to Join the Market Soon

Martech Series

The platform is geared to join the market soon emerging to be the unique blockchain platform for users. Marketing Technology News: MarTech Interview with Ivan Ostojic, Chief Business Officer at Infobip. The testing phase is in full swing and is expected to hit the market very soon.

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Adelaide Metrics and Sharethrough Partner to Offer Attention-Based Curated Inventory

Martech Series

Marketing Technology News: Jatheon Enterprise Data Archiving Wins “High Performer” Medal on G2 Through this curated inventory, advertisers get the best of both worlds. Adelaide’s AU is generated by a machine learning algorithm tuned to proxy outcomes from brand lift to sales.

MarTech 86
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FullContact Recognized as a Leader in Snowflake’s Modern Marketing Data Stack Report

Martech Series

Snowflake’s agnostic, data-backed report identifies the best-of-breed solutions used by Snowflake customers to show how marketers can leverage the Snowflake Data Cloud with accompanying partner solutions to best identify, serve, and convert valuable prospects into loyal customers.

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Super Bowl Lvii Viewership Prediction: Algorithm Identifies 112.9 Million in Likely Viewership

Martech Series

One of these 19 categories is Live TV Events, where a machine learning model calculates the viewership of major sports games, factoring in the teams, location, unevenness of that matchup and viewership trends and more.

MarTech 87
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NLP Logix Partners with Databricks to Drive Business Value with the Lakehouse Platform

Martech Series

Machine learning services built on Databricks ‘ Lakehouse Platform provide expedited value to clients to solve their big data problems. Marketing Technology News: LTK Unveils the 2022 LTK Creator Awards & Inaugural LTK Brand Awards.

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Acxiom Recognized as a Leader in the Snowflake Modern Marketing Stack Report

Martech Series

The report also shows how marketers can leverage the Snowflake Data Cloud with the right accompanying tools to eliminate data silos and create a single source of truth that is agile, insightful, and actionable. Data Science & Machine Learning.

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Precisely Strengthens its Location Intelligence Offering Through the Acquisition of Transerve

Martech Series

“We’re delighted to be joining Precisely who shares this passion for location intelligence and bringing the power of location data to everyday data roles to make an impact for the companies we serve and broaden our impact in the market.”