Martech

APRIL 22, 2022

To engage customers in a personal way, at a very large scale, AI or machine learning is essential. Artificial intelligence (AI) in marketing leverages machine learning to make automated decisions. In this piece, we will dive deep into the value of AI technologies in marketing. Learn more about AI marketing.

Machine Learning 145

Machine Learning Marketing ROI SEO 145

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Marketing 129

Marketing SEO Machine Learning Audience 129

Martech Series

NOVEMBER 18, 2022

Once the piece is ready, a team’s content marketers have to do the next part of the job. As the digital world is expanding, there is no denying that Artificial Intelligence or AI is changing the game for content marketing. This gives content marketers information they may use to construct their content strategies and articles.

Marketing 120

Marketing Machine Learning SEO Real Estate 120

Martech

OCTOBER 13, 2023

Marketing technology is progressing at such an accelerated pace that it’s hard to keep up and easy to let the tech do the driving. We now have machine learning and AI driving much of our marketing platforms. And listening to the most important computer in marketing today — the one between your ears.

Marketing 136

Marketing Machine Learning Audience MarTech 136

Martech Series

JULY 29, 2022

As voice search technology is growing in its popularity, businesses and SEO strategists must identify emerging trends in voice search statistics, here are a few things we found: 8% of today’s market are using voice search while driving, 21.3% Marketing Technology News: How Bots Can Negatively Impact Online Traffic.

SEO 102

SEO Machine Learning Conversion eCommerce 102

AdvertiseMint

OCTOBER 31, 2023

The winds of change are blowing in the digital marketing frontier. We are heading to a cookieless future , so no more third-party cookies will be allowed for online marketing. Marketers and advertisers who use cookies to lasso customers seem to be at a crossroads. A massive blow for advertisers and marketers!

Cookies 98

Cookies Marketing SEO GDPR 98

Martech

FEBRUARY 12, 2024

Prompt: What are the challenges for marketing ops in 2024? She started by looking at what her favorite generative AI tool said about the challenges she and other marketing managers faced. She entered the query: “What are the challenges for marketing operations in 2024? Marketing and sales were two good examples.

Marketing 106

Marketing SEO A/B Testing Communications 106

Martech Series

FEBRUARY 26, 2023

SEO GPT, an AI-powered tool from SEO Vendor, is revolutionizing the search optimization landscape. Launched in January 2023, SEO GPT is already changing the way marketers optimize websites for search engines. The New World of SEO 2.0 The New World of SEO 2.0

SEO 87

SEO Conversion Rate Machine Learning Conversion 87

Martech

APRIL 6, 2023

Marketers everywhere are obsessing over the newly discovered power of AI. Amid the jaw-dropping realizations of what AI is capable of, marketers are faced with an existential question that’s a bit daunting to consider: Is this the end of marketing as we know it? Telemarketing was replaced by SMS marketing.

Marketing 142

Marketing Machine Learning Conversion MarTech 142

Martech

FEBRUARY 22, 2024

is an AI-powered SEO platform that uses machine learning to deliver customized recommendations and strategies. The company also launched prlinkr.com which creates PR SEO backlinks strategies. SeoSamba’s integration of advanced generative artificial intelligence (AI) capabilities in its social media marketing tool.

MarTech 93

MarTech Machine Learning SEO CPA 93

Martech

APRIL 28, 2023

As technology and automation evolve, B2B marketers can access tools and information faster than ever. As B2B marketers, we must embrace and use this technology to our advantage. Some paid tools, free tools and plug-ins can help marketers analyze keywords, but this takes time and effort. It should never be skipped or overlooked.

Marketing 126

Marketing SEO Machine Learning Audience 126

Martech

FEBRUARY 10, 2023

The discussion so far has been mostly about the impact on marketing and SEO. Q: There’s been a lot of talk about how these AI chat bots will impact marketing, but what about martech? Dig deeper: How AI lets marketers create human-centric CX at scale I actually use it more for coding than I do anything else. In your inbox.

Marketing 116

Marketing Machine Learning MarTech SEO 116

Martech

JUNE 6, 2023

Generative AI is a high-value, additive capability for marketing, not a replacement for talent. The elimination of marketing roles and jobs is reactionary. Proving the point: 81% of marketing leaders say gen AI won’t reduce team size, according to a May 2023 Norwest Ventures generative AI survey of marketers.

Marketing 98

Marketing Machine Learning SEO MarTech 98

Martech

OCTOBER 21, 2021

As a result, inbound phone calls have become fundamental to many digital marketing strategies, and the conversations that occur provide valuable insights into caller wants and needs. Many call analytics platforms use a variety of natural language processing (NLP) and machine-learning algorithms to automatically assess calls and score leads.

Machine Learning 103

Machine Learning Marketing Conversion SEO 103

Martech

SEPTEMBER 30, 2022

As customers, we’re all bombarded with marketing messages everywhere we turn. That is why businesses need to adopt disruptive marketing strategies to stay competitive. Disruptive marketing is about more than just creating a buzz. An overview of disruptive marketing. Why is disruptive marketing so important?

Marketing 125

Marketing SEO Audience Machine Learning 125

Martech

MARCH 28, 2024

43% found AI tools to be most impactful in marketing, helping with creating content (48%), data analytics and reporting (45%) and learning how to do things (45%). Measured has a new media measurement platform featuring AI and machine learning. 74% say that AI has positively impacted their ability to upsell or cross-sell.

MarTech 59

MarTech Machine Learning SEO Conversion 59

Martech

APRIL 4, 2024

It employs an in-house machine learning model based on the BERT framework, allowing the platform to rapidly analyze how users engage with content and refine search result rankings in near real-time. CoSchedule’s Hire Mia adds free SEO Generators for keyword research and other SEO tasks.

MarTech 65

MarTech SEO Machine Learning Impressions 65

Martech

FEBRUARY 3, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering many benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. What marketing automation capabilities are most critical to our business?

Marketing 97

Marketing SEO Machine Learning ROI 97

Basis

MAY 8, 2023

Here’s a question: Why even read an article about how artificial intelligence will change the landscape of search engine marketing (SEM) when you could just.ask an AI? For example: Robert Kurtz: In 50 words or less, tell me the most important things about how artificial intelligence is set to change search engine marketing.

Marketing 78

Marketing Machine Learning SEO Conversion 78

Martech

FEBRUARY 9, 2022

Marketing automation platforms are often at the center of the marketing organization, but with capabilities that go beyond your average email platform often come steeper prices and a sharper learning curve. Have we outgrown our current marketing system? Do your sales reps need real-time access to marketing data?

Marketing 98

Marketing SEO Machine Learning ROI 98

Martech Series

JULY 28, 2022

Laura Bassett, Vice President, Product Marketing at NICE CXone shares some views on the evolving need to drive enhanced end-to-end customer experiences: Welcome to this MarTech Series chat, Laura, tell us about your marketing journey and what inspires you most about being in marketing today?

MarTech 85

MarTech Marketing Machine Learning SEO 85

Single Grain

FEBRUARY 19, 2020

The digital marketing space is facing fundamental strategic changes due to revolutionary new intelligent technologies. It shouldn't be difficult, however, as this dynamic industry has already been effective at adapting to new changes in technology as regards to social media, SEO and content marketing. Get A Free Consultation.

Machine Learning 142

Machine Learning SEO Mobile Search Click Through Rate 142

Digiday

MARCH 20, 2023

Generative artificial intelligence technology will be an area of focus for some media companies this year as they work to cut costs and find new revenue opportunities amid a tough media market, according to fourth quarter earnings calls held by BuzzFeed Inc., Dotdash Meredith, Gannett and The Arena Group.

Media 74

Media SEO Marketing Machine Learning 74

UNI Digital Advertising

FEBRUARY 16, 2023

Is there a helpful role for an AI-based technology like ChatGPT for content marketing? This post will explore useful ways you might utilize this exciting new tool as part of your content marketing strategy – and some important cautions and caveats you should be aware of. What is Chat GPT? Let’s try something more detailed.

Marketing 52

Marketing SEO Machine Learning Audience 52

UNI Digital Advertising

FEBRUARY 16, 2023

Is there a helpful role for an AI-based technology like ChatGPT for content marketing? This post will explore useful ways you might utilize this exciting new tool as part of your content marketing strategy – and some important cautions and caveats you should be aware of. What is Chat GPT? Let’s try something more detailed.

Marketing 52

Marketing SEO Machine Learning Audience 52

Ad Wisey

MAY 6, 2022

These include changing digital technologies and approaches in marketing and advertising, and the growth of social media. The following factors have been affecting consumer behavior and how businesses conduct their marketing. Artificial Intelligence and Machine Learning. What will shape eCommerce in 2022.

eCommerce 92

eCommerce Machine Learning Healthcare Food 92

Martech Series

FEBRUARY 16, 2023

Leveraging the power of artificial intelligence & machine learning to help users auto-generate content with SEO-optimized keywords and hashtag recommendations based on millions of analyzed posts. They’re not just another ChatGPT plugin. You’d be lucky to get 10% of your teams to re-share this content if that.

Machine Learning 92

Machine Learning Audience SEO Media 92

Martech

SEPTEMBER 8, 2021

I recently was on the job market in search of a new opportunity. As I was reviewing various job postings, I saw ample evidence that there’s plenty of confusion regarding what marketing operations means. There were also marketing technology positions that were almost exclusively marketing automation and CRM administration.

Marketing 66

Marketing Education Machine Learning MarTech 66

Martech

AUGUST 27, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and how are your customers trying to “hack” your products and services? Google changes for titles test power dynamics for marketers. Why we care. Read more here.

SEO 112

SEO Machine Learning Food MarTech 112

Martech

FEBRUARY 23, 2022

Sales enablement platforms can assist marketers in creating, maintaining and curating customizable content that supports sales efforts. Use the following questions as a guideline before beginning the purchasing process: Is your marketing team ready to give the sales team the support it needs to convert more prospects?

Machine Learning 106

Machine Learning Display Advertising SEO Education 106

Digiday

APRIL 10, 2023

It also includes representatives from the tech and engineering departments, including a machine learning specialist. The group was formed to “talk to other leaders at this company to hear what they think about [AI and machine learning] and how this could impact them and what we could do with it,” Contardo said.

Machine Learning 69

Machine Learning SEO Affiliates Media 69

Ad Monsters

JANUARY 10, 2024

This year, digital media experts predict that AI will evolve marketing roles, combat fraud, become more responsible, and much more. There were ups and downs with experimentation, regulation, and practical use, but industry experts predict that digital media can use AI to its full potential if we learn to use it responsibly.

Pop-Up 116

Pop-Up Machine Learning Ad Tech GDPR 116

Martech

FEBRUARY 19, 2022

More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. Many enterprises work with different partners for email, e-commerce, CRM , social media, paid search, SEO and display advertising.

Machine Learning 100

Machine Learning Display Advertising MarTech SEO 100

Monetize More

JANUARY 16, 2023

Not all bots are designed to inflate traffic and with the intention to defraud marketers. If your analytics data show incorrect metrics, you may be making wrong marketing decisions. This malicious bot is especially harmful to marketers who are using pay-per-click campaigns. Is bot traffic bad or good? Why do bots visit my site?

SEO 98

SEO Machine Learning Ad network Audience 98

Martech Series

JULY 21, 2022

Marketing Technology News: Rio SEO Partners With Movable Ink to Optimize Customer Experiences by Delivering Relevant, Hyperlocal Content. Marketing Technology News: MarTech Interview With Vibhor Kapoor, Chief Marketing Officer at AdRoll, a division of NextRoll. Top Business Priorities.

Machine Learning 92

Machine Learning SEO MarTech Marketing 92

Single Grain

FEBRUARY 14, 2024

I don’t have to tell you that when it comes to digital marketing, specifically SEO, new concepts and technology are always emerging. Traditional SEO focuses on understanding search engine algorithms and optimizing content accordingly, using keywords, meta tags, backlinks and other strategies.

SEO 95

SEO Impressions Machine Learning Audience 95

Single Grain

JUNE 2, 2021

If you've been working in SEO for any amount of time, you probably have a bunch of checklists to refer to each time you work on a webpage. That said, SEO is in constant flux. Benchmarking and testing are the new tools in your SEO arsenal. What Is SEO Testing? Learn More: Why You Should Run SEO Tests.

SEO 98

SEO A/B Testing Click Through Rate Machine Learning 98