Single Grain

APRIL 1, 2021

Over the past decade, the marketing landscape has undergone drastic changes. These tools are designed to analyze the Google SERPs and give content marketers and writers insights into how they can craft content that will rank well. With time, it has evolved into what is essentially a game, with clear cut rules and points to earn.

SEO 52

SEO Machine Learning A/B Testing Marketing 52

Single Grain

FEBRUARY 3, 2020

A/B testing. Unmoderated UX Testing. An unmoderated test involves a user interacting with your product or service in a “real world” environment while being subject to a limited number of tasks or questions. 4 Ways to Use UX Testing Methods to Improve CLV and Lower CAC. Card sorting. Eye tracking.

A/B Testing 131

A/B Testing Pop-Up Retargeting Conversion 131

Single Grain

JANUARY 31, 2020

As opposed to organic media , such as SEO, content marketing and social media posts (but not sponsored posts), or earned media , such as publicity, reviews and word of mouth, paid media refers to any content placed outside of your own real estate that you pay for, like PPC ads, display ads and search ads. Get A Free Consultation.

Media 127

Media Marketing Machine Learning SEO 127

Single Grain

JUNE 29, 2023

In recent years, artificial intelligence’s impact on various industries, including marketing, has been undeniable. Marketing AI is a transformative way to approach existing marketing strategies by using advanced technology.

Marketing 52

Marketing A/B Testing Machine Learning Ad Targeting 52

Martech

NOVEMBER 16, 2022

I contribute to two publications, write marketing collateral for my company and generate numerous bits and pieces to support customer engagement every week. Our analytics tools are evolving quickly and many now leverage machine learning to provide us with actionable insights and recommendations. I write a lot.

Machine Learning 113

Machine Learning Communications SEO A/B Testing 113

Single Grain

MAY 13, 2021

Google has become perhaps the most important marketing channel of the past decade. Simply put: Common SEO methods alone just won’t cut it anymore. Today’s SEOs and content marketers have to use cutting-edge tools to stay ahead of the competition and make sure their content gets seen by searchers. A/B testing ).

SEO 52

SEO ROI A/B Testing Machine Learning 52

VideoWeek

OCTOBER 6, 2023

The ByteDance-owned company confirmed that tests are being run in a single English-speaking market outside the US, with a proposed price tag of $4.99 But the firm told TechCrunch : “Small-scale tests don’t indicate a product launch is inevitable.”

Ad Server 98

Ad Server Machine Learning A/B Testing Ad Tech 98

Single Grain

DECEMBER 5, 2023

In the past year, the term “AI” has become more ubiquitous than we’ve ever seen in the past, especially in the marketing world. It’s so prevalent in everyday language that something like “AI marketing strategy” can feel generic without some sort of qualifier, given the different types of AI technology that now exist.

Marketing 52

Marketing Audience CPA Conversion Rate 52

Single Grain

NOVEMBER 11, 2019

These are the pillars of success for digital marketing campaigns. What if a single suite of technologies could multiply the effectiveness of all these aspects of marketing manifolds? That’s exactly what machine learning does. And machine learning is helping marketers deliver a superior customer experience – at scale.

Machine Learning 76

Machine Learning Marketing SEO ROI 76

Single Grain

NOVEMBER 30, 2023

In this post, we’ll dive deep into the world of YouTube videos, focusing on the importance of thumbnails, headlines and A/B testing, and why these elements can make or break your YouTube channel’s performance. It makes sense that brands and marketers should produce videos for the platform, given how far-reaching it is.

Click Through Rate 52

Click Through Rate A/B Testing SEO Audience 52

Single Grain

MAY 2, 2023

PPC campaigns are highly successful, attracting and converting more leads than most other digital marketing tactics. PPC automation refers to the use of digital marketing technology to run multiple advertising strategies and eliminate many manual advertising tasks. Machine learning is also integral to predicting future outcomes.

Machine Learning 52

Machine Learning A/B Testing Ad Targeting ROI 52

Single Grain

JULY 8, 2019

Marketers can quickly create, test and optimize hundreds of personalized, targeted ads. Because of the many tools available to segment audiences and automatically deliver the best ads to the right people, marketers can easily scale their advertising campaigns and maximize clicks. What Is Post-Click Automation? 1) Ad Mapping.

Agency 106

Agency A/B Testing Machine Learning Conversion 106

AdvertiseMint

OCTOBER 21, 2023

User Acquisition (UA) is the cornerstone of mobile marketing. This process is often gauged by the number of app installs or the number of users who engage with an app after seeing an ad campaign or other marketing efforts. Competitive advantage: In the crowded app market, standing out is paramount.

CPA 40

CPA A/B Testing Conversion Rate Mobile Ads 40

Single Grain

JULY 19, 2023

As any savvy marketer knows, the social media landscape is constantly changing. LinkedIn is officially one of the best platforms for video marketing, and carousel ads attract 10X more clicks than sponsored static content. Learn More: What Is the Difference Between SEM and SEO? Why are short-form videos so popular?

Media 73

Media Advertising A/B Testing Education 73

Single Grain

SEPTEMBER 8, 2023

In today’s rapidly evolving digital landscape, the question on every marketer’s mind is: “How do I measure my content marketing ROI?” your content marketing ROI. Improved Predictive Metrics : GA4 harnesses machine learning to offer predictive metrics. Need help moving to GA4?

ROI 98

ROI A/B Testing Marketing SEO 98

Single Grain

JULY 5, 2023

In this article, I will share some step-by-step tips for creating a variety of awesome ChatGPT marketing prompts that can help take your marketing efforts to the next level. To jump straight to the marketing prompts, click here. TABLE OF CONTENTS: ↓ Why Is ChatGPT a Powerful Tool for Marketers? Let’s begin!

Marketing 52

Marketing SEO A/B Testing Pop-Up 52

Single Grain

DECEMBER 6, 2019

This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. Dive Deeper: AI Trends in Marketing for 2019 [Infographic].

Marketing 145

Marketing SEO Conversion Audience 145