Martech Series

NOVEMBER 18, 2022

Once the piece is ready, a team’s content marketers have to do the next part of the job. As the digital world is expanding, there is no denying that Artificial Intelligence or AI is changing the game for content marketing. This gives content marketers information they may use to construct their content strategies and articles.

Marketing 120

Marketing Machine Learning SEO Real Estate 120

Martech

APRIL 6, 2023

Marketers everywhere are obsessing over the newly discovered power of AI. Amid the jaw-dropping realizations of what AI is capable of, marketers are faced with an existential question that’s a bit daunting to consider: Is this the end of marketing as we know it? Telemarketing was replaced by SMS marketing.

Marketing 143

Marketing Machine Learning Conversion MarTech 143

Martech

FEBRUARY 12, 2024

Prompt: What are the challenges for marketing ops in 2024? She started by looking at what her favorite generative AI tool said about the challenges she and other marketing managers faced. She entered the query: “What are the challenges for marketing operations in 2024? Marketing and sales were two good examples.

Marketing 107

Marketing SEO A/B Testing Communications 107

Martech

OCTOBER 21, 2021

As a result, inbound phone calls have become fundamental to many digital marketing strategies, and the conversations that occur provide valuable insights into caller wants and needs. AI is increasingly being applied to analyze and “spot” keywords, phrases and speech patterns for positive or negative signals of conversion intent.

Machine Learning 105

Machine Learning Marketing Conversion SEO 105

Martech

MARCH 28, 2024

43% found AI tools to be most impactful in marketing, helping with creating content (48%), data analytics and reporting (45%) and learning how to do things (45%). Measured has a new media measurement platform featuring AI and machine learning. 74% say that AI has positively impacted their ability to upsell or cross-sell.

MarTech 58

MarTech Machine Learning SEO Conversion 58

Martech

APRIL 28, 2023

As technology and automation evolve, B2B marketers can access tools and information faster than ever. As B2B marketers, we must embrace and use this technology to our advantage. Some paid tools, free tools and plug-ins can help marketers analyze keywords, but this takes time and effort. It should never be skipped or overlooked.

Marketing 127

Marketing SEO Machine Learning Audience 127

Martech

FEBRUARY 10, 2023

The discussion so far has been mostly about the impact on marketing and SEO. Q: There’s been a lot of talk about how these AI chat bots will impact marketing, but what about martech? Dig deeper: How AI lets marketers create human-centric CX at scale I actually use it more for coding than I do anything else. In your inbox.

Marketing 116

Marketing Machine Learning MarTech SEO 116

Martech

FEBRUARY 3, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering many benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. What marketing automation capabilities are most critical to our business?

Marketing 98

Marketing SEO Machine Learning ROI 98

Martech

FEBRUARY 9, 2022

Marketing automation platforms are often at the center of the marketing organization, but with capabilities that go beyond your average email platform often come steeper prices and a sharper learning curve. Have we outgrown our current marketing system? Do your sales reps need real-time access to marketing data?

Marketing 98

Marketing SEO Machine Learning ROI 98

Basis

MAY 8, 2023

Here’s a question: Why even read an article about how artificial intelligence will change the landscape of search engine marketing (SEM) when you could just.ask an AI? For example: Robert Kurtz: In 50 words or less, tell me the most important things about how artificial intelligence is set to change search engine marketing.

Marketing 78

Marketing Machine Learning SEO Conversion 78

Single Grain

FEBRUARY 19, 2020

The digital marketing space is facing fundamental strategic changes due to revolutionary new intelligent technologies. It shouldn't be difficult, however, as this dynamic industry has already been effective at adapting to new changes in technology as regards to social media, SEO and content marketing. Get A Free Consultation.

Machine Learning 142

Machine Learning SEO Mobile Search Click Through Rate 142

Martech

SEPTEMBER 8, 2021

I recently was on the job market in search of a new opportunity. As I was reviewing various job postings, I saw ample evidence that there’s plenty of confusion regarding what marketing operations means. There were also marketing technology positions that were almost exclusively marketing automation and CRM administration.

Marketing 67

Marketing Education Machine Learning MarTech 67

UNI Digital Advertising

FEBRUARY 16, 2023

Is there a helpful role for an AI-based technology like ChatGPT for content marketing? This post will explore useful ways you might utilize this exciting new tool as part of your content marketing strategy – and some important cautions and caveats you should be aware of. What is Chat GPT? Let’s try something more detailed.

Marketing 52

Marketing SEO Machine Learning Audience 52

UNI Digital Advertising

FEBRUARY 16, 2023

Is there a helpful role for an AI-based technology like ChatGPT for content marketing? This post will explore useful ways you might utilize this exciting new tool as part of your content marketing strategy – and some important cautions and caveats you should be aware of. What is Chat GPT? Let’s try something more detailed.

Marketing 52

Marketing SEO Machine Learning Audience 52

Martech

FEBRUARY 23, 2022

Sales enablement platforms can assist marketers in creating, maintaining and curating customizable content that supports sales efforts. Use the following questions as a guideline before beginning the purchasing process: Is your marketing team ready to give the sales team the support it needs to convert more prospects?

Machine Learning 107

Machine Learning Display Advertising SEO Education 107

Martech

FEBRUARY 19, 2022

More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. What is our process for analyzing inbound phone conversations? Get the daily newsletter digital marketers rely on.

Machine Learning 101

Machine Learning Display Advertising MarTech SEO 101

Single Grain

OCTOBER 1, 2019

We often think of conversion rate optimization (CRO) and search engine optimization (SEO) as distinctly different disciplines, or even being in opposition to one another. The role is different: those in SEO are focused on how to get visitors to your site , while those in CRO are focused on getting visitors to buy. Dive Deeper:

SEO 108

SEO Conversion A/B Testing Conversion Rate 108

Monetize More

JANUARY 16, 2023

Not all bots are designed to inflate traffic and with the intention to defraud marketers. If your analytics data show incorrect metrics, you may be making wrong marketing decisions. This malicious bot is especially harmful to marketers who are using pay-per-click campaigns. Is bot traffic bad or good? Why do bots visit my site?

SEO 98

SEO Machine Learning Ad network Audience 98

Single Grain

FEBRUARY 14, 2024

I don’t have to tell you that when it comes to digital marketing, specifically SEO, new concepts and technology are always emerging. Traditional SEO focuses on understanding search engine algorithms and optimizing content accordingly, using keywords, meta tags, backlinks and other strategies.

SEO 95

SEO Impressions Machine Learning Audience 95

AdvertiseMint

OCTOBER 24, 2023

Definition of Marketing Dashboard A marketing dashboard is a dynamic tool that provides a visual representation, or visualization, of key data points, metrics, and key performance indicators (KPIs) pertinent to marketing activities. What are the Components of a Good Marketing Dashboard?

Conversion Rate 52

Conversion Rate ROI Machine Learning Conversion 52

Monetize More

JANUARY 16, 2023

Not all bots are designed to inflate traffic and with the intention to defraud marketers. If your analytics data show incorrect metrics, you may be making wrong marketing decisions. This malicious bot is especially harmful to marketers who are using pay-per-click campaigns. Is bot traffic bad or good? Why do bots visit my site?

SEO 52

SEO Machine Learning Ad network Audience 52

Single Grain

AUGUST 2, 2023

In this blog post, we will explore the details of Google Project Magi, its potential impact on SEO and paid ads, and the long-term implications on jobs. Project Magi has about 160 engineers who are focused on it, and what they’re doing is trying to make Google Search more conversational, like ChatGPT. Voila Google Magi!

SEO 52

SEO Conversion Machine Learning CPC 52

Martech

OCTOBER 23, 2023

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. 12 John Schmidtlein, lead lawyer for Google, claims the company dominates the search market due to being a superior product.

Mobile Search 83

Mobile Search Machine Learning Advertising Manufacturing 83

Single Grain

JUNE 2, 2021

If you've been working in SEO for any amount of time, you probably have a bunch of checklists to refer to each time you work on a webpage. That said, SEO is in constant flux. Benchmarking and testing are the new tools in your SEO arsenal. What Is SEO Testing? Learn More: Why You Should Run SEO Tests.

SEO 98

SEO A/B Testing Click Through Rate Machine Learning 98

Digiday

APRIL 4, 2023

First, Spectrum Reach used traveler mapping software Neustar E1X to identify the markets with the highest concentration of Space Coast travelers. Neustar E1X further hyper-targeted travelers within the three feeder markets. Those households generated one-fifth of all Space Coast hotel revenue, searches and bookings.

Media 64

Media Agency Machine Learning Audience 64

Ad Ops Hero

MARCH 25, 2023

I’ve heard from a lot of marketers and business owners who are not excited about the switch. See How My Agency Can Drive More Traffic to Your Website SEO - unlock more SEO traffic. Content Marketing - our team creates epic content that will get shared, get links, and attract traffic. See real results.

Audience 64

Audience SEO Machine Learning GDPR 64

Single Grain

MAY 27, 2021

Social media marketing is no different. The ever-evolving landscape of social media platforms is making it challenging for brands to get the most out of social media marketing. In fact, the market of AI in social media is expected to grow up to $2.2 In fact, the market of AI in social media is expected to grow up to $2.2

Media 145

Media Machine Learning Marketing ROI 145

Single Grain

JUNE 14, 2023

And now there are countless AI marketing tools that are as common as pens (remember them?) AI tools are transforming the way we approach marketing, offering advanced capabilities and data-driven insights to optimize campaigns and drive revenue. or screwdrivers to help us with our daily tasks.

Marketing 98

Marketing Machine Learning SEO Click Through Rate 98

Single Grain

NOVEMBER 30, 2023

You’ve heard of SEO, of course, but have you heard of programmatic SEO (pSEO)? In this guide, you’ll learn how pSEO works, how it differs from traditional SEO, and the pSEO tools and technologies needed to generate hundreds of unique, high-quality programmatic pages all from a single template and database.

SEO 52

SEO Conversion Rate Real Estate Audience 52

Single Grain

APRIL 28, 2023

In this blog post, we will explore the details of Project Magi, its potential impact on SEO and paid ads, and the long-term implications on jobs. Project Magi has about 160 engineers who are focused on it, and what they’re doing is trying to make Google Search more conversational. Work With Us Project Magi: What Is It?

SEO 52

SEO Conversion Machine Learning CPC 52

Single Grain

MAY 31, 2023

AI for marketing is becoming increasingly essential for businesses striving to stay competitive. Building an effective marketing funnel with AI can deliver remarkable results, enabling personalized customer experiences, data-driven decision-making, and unparalleled campaign optimization. Work With Us What Is AI for Marketing?

Machine Learning 52

Machine Learning Advertising Marketing Conversion 52

Digiday

APRIL 4, 2023

First, Spectrum Reach used traveler mapping software Neustar E1X to identify the markets with the highest concentration of Space Coast travelers. Neustar E1X further hyper-targeted travelers within the three feeder markets. Those households generated one-fifth of all Space Coast hotel revenue, searches and bookings.

Media 36

Media Agency Machine Learning Audience 36

Martech

JANUARY 23, 2024

Today’s digital marketing seems to require an overload of data. This article explores how data visualization tools like Looker Studio and Tableau help you go beyond basic reporting to intuitive storytelling by simplifying big data, driving collaboration and unlocking powerful marketing insights.

SEO 133

SEO Machine Learning Conversion Conversion Rate 133

Martech

APRIL 27, 2022

Measurement is a challenge to every aspect of marketing from attribution to campaign optimization. To meet that challenge, marketers need insights into the vast quantities of data being generated from the wealth of customer touchpoints. Data and analytics take the guesswork out of marketing. Types of marketing analytics models.

Marketing 129

Marketing CPL Machine Learning CPC 129

Martech

OCTOBER 18, 2023

One Optimizely executive described their go-to-market as “ threading the needle.” More than just marketing? The announcement at Opticon last week of Optimizely One, a holistic (again) OS for marketers looked like another attempt at positioning the brand. ” But it’s not just marketing, he emphasized.

Marketing 127

Marketing Machine Learning Conversion Rate eCommerce 127

Adtelligent

JULY 19, 2022

It is also often called paid search, pay-per-click (PPC), or part of search engine marketing. Usually, it is used together with SEO techniques to create a well-rounded strategy and various other advertising channels. If used properly, this online advertising channel can get a lot of profits for any marketing campaign.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Martech

OCTOBER 19, 2023

One Optimizely executive described their go-to-market as “ threading the needle.” More than just marketing? The announcement at Opticon last week of Optimizely One, a holistic (again) OS for marketers looked like another attempt at positioning the brand. But it’s not just marketing, he emphasized. “We

Marketing 112

Marketing Machine Learning Conversion Rate eCommerce 112