Martech Series

NOVEMBER 8, 2022

New bias detection report enables users to confidently audit their machine learning models for bias at a glance with an easy-to-understand visualization. With the bias detection report, enterprise users can de-risk their machine learning programs.

Machine Learning 71

Machine Learning MarTech Conversion Marketing 71

Martech Series

JULY 10, 2022

Mr. Parfitt is a data, analytics and artificial intelligence expert with deep ties in the field of AI and machine learning. Marketing Technology News: ID.me Marketing Technology News: MarTech Interview With Dave Charest, Director of Small Business Success at Constant Contact.

Machine Learning 73

Machine Learning MarTech Agency Marketing 73

Martech Series

AUGUST 9, 2022

Appen Limited , the global leader in data for the AI Lifecycle providing data sourcing, data preparation, and model evaluation by humans at scale, today released its eighth annual State of AI and Machine Learning report. Marketing Technology News: Edward Carroll Appointed New President and CEO of SG360°.

Machine Learning 88

Machine Learning MarTech Marketing 88

Martech

FEBRUARY 22, 2024

is an AI-powered SEO platform that uses machine learning to deliver customized recommendations and strategies. This is supposed to provide visibility into the impact brand, word of mouth, social media, and other difficult-to-track marketing efforts have on generating leads, providing a more complete picture of marketing performance.

MarTech 106

MarTech Machine Learning SEO CPA 106

Martech Series

JULY 20, 2022

Marketing Technology News: Okta Announces Appointment of Shibu Ninan as New Chief Accounting Officer. Marketing Technology News: MarTech Interview with James Kung, Senior Director of Product Management at Foursquare. “Professional quality video production is time-consuming and expensive.

Machine Learning 83

Machine Learning MarTech Audience Agency 83

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. It employs specialized teams to handle regulated markets such as financial services.

Machine Learning 114

Machine Learning Marketing Healthcare eCommerce 114

Martech

MARCH 28, 2024

43% found AI tools to be most impactful in marketing, helping with creating content (48%), data analytics and reporting (45%) and learning how to do things (45%). And now, here’s this week’s roundup of AI-powered martech releases, upgrades and integrations. Get MarTech! In your inbox.

MarTech 58

MarTech Machine Learning SEO Conversion 58

Martech

APRIL 4, 2024

And now, here’s this week’s AI-powered martech releases and features: Storyblocks , a stock media platform with video creation and workflow functionality, added new search enhancements powered by AI. Aarki’s new AI platform optimizes bid prices for mobile marketers. Get MarTech! In your inbox.

MarTech 79

MarTech SEO Machine Learning Impressions 79

Martech

JANUARY 19, 2024

Email marketing is ubiquitous in both B2B and B2C marketing today. But email marketing is not without its challenges. The proliferation of marketing emails presents three problems in particular for today’s marketers: It’s getting worse. As a marketing team, you need tools to help. Product recommendations.

A/B Testing 130

A/B Testing Marketing Machine Learning MarTech 130

Martech Series

AUGUST 11, 2022

6sense, the leading platform for B2B organizations generating predictable revenue, announced that its 6sense Revenue AI platform has been selected as the winner of the “Best Lead Management Solution” award in the fifth annual MarTech Breakthrough Awards.

MarTech 89

MarTech Machine Learning Advertising Marketing 89

Martech

APRIL 19, 2024

Marketers who are judged by the number of leads they generate will push for quantity. But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. Marketers interested in tapping into social have a familiar decision to make regarding tactics.

Media 114

Media Marketing Machine Learning MarTech 114

Martech

MARCH 22, 2024

As organizations continue embracing AI-driven approaches, marketing leaders should be empowered to push the boundaries of innovation and drive better results with less manual, time-consuming effort — but it requires thinking beyond basic applications. These days, they’re adding more AI features to help retrieve detailed insights more easily.

Marketing 114

Marketing Machine Learning Audience MarTech 114

Martech

MAY 18, 2023

Artificial intelligence (AI) is sprouting everywhere in marketing technology. Dig deeper: Artificial Intelligence: A beginner’s guide Here is a roundup of actual AI-powered martech products, platforms and features announced this week. IZEA has added two ChatGPT-powered features to IZEA Flex, its influencer marketing platform.

MarTech 102

MarTech Machine Learning eCommerce Communications 102

Martech Series

JULY 6, 2022

Debjani Deb, CEO at ZineOne chats about the inception of ZineOne and thriving in an evolving martech ecosystem in this quick catch-up: _. Welcome to this 2022 MarTech Series chat, Debjani, we’d love to hear more about your B2B journey and more about being CEO at ZineOne…what’s a day at work like?

MarTech 88

MarTech Machine Learning eCommerce Conversion 88

Martech

AUGUST 24, 2023

The universal goal of most marketing leaders is to create seamless, personalized customer experiences that resonate with audiences on a profound level, inspiring trust and loyalty. Join marketing experts who will share how machine learning and AI-driven optimization can be the catalyst for your brand’s success.

Machine Learning 98

Machine Learning Marketing MarTech Audience 98

Martech

APRIL 22, 2022

To engage customers in a personal way, at a very large scale, AI or machine learning is essential. Artificial intelligence (AI) in marketing leverages machine learning to make automated decisions. In this piece, we will dive deep into the value of AI technologies in marketing. Learn more about AI marketing.

Machine Learning 145

Machine Learning Marketing ROI SEO 145

Martech

JANUARY 9, 2024

Like much marketing technology, many marketing automation platforms (MAPs) are being enhanced with new AI-powered features. One reason for this is the need to improve personalization and drive it to all parts of marketing. Download your free copy of the new report Marketing Automation Platforms: A Marketer’s Guide now.

Marketing 125

Marketing Machine Learning Conversion MarTech 125

Martech

FEBRUARY 7, 2024

Broaden job skills on an agile marketing team Many marketing teams still operate with specialists who perform a very limited job function. While these super-specialized roles have never been ideal for agile marketing , they will be even more problematic with the onset of AI.

Marketing 121

Marketing Machine Learning Food MarTech 121

Martech

FEBRUARY 14, 2023

Artificial intelligence is being incorporated in virtually every martech application and impacting the customer journey at every stage of the funnel. It is certain that AI’s impact on marketing effectiveness and work will be profound, and the beneficial use cases are only now being unearthed.

Machine Learning 113

Machine Learning Marketing Entertainment MarTech 113

Martech Series

FEBRUARY 24, 2023

EVOLVE integrates the power of artificial intelligence (AI) and machine learning, including generative AI, to give franchisors and enterprises intelligent tools that empower their local teams to get the most from their digital marketing efforts — no matter how much marketing experience they have or what industry they’re in.

Machine Learning 99

Machine Learning Marketing ROI MarTech 99

Martech

JANUARY 9, 2023

What factors are driving marketing automation platform use, and what capabilities do MAPs provide for B2B marketers? Our new report, “ B2B Marketing Automation Platforms: A Marketer’s Guide ” is now available for free download. Marketers double down by replacing MAPs. The top 5 solutions replaced.

Marketing 130

Marketing Machine Learning MarTech Media 130

Martech

JANUARY 10, 2022

“One of the biggest challenges marketers have today is getting people into the hopper, getting them to convert and stick around as lifetime customers,” said Gene De Libero, Chief Strategy Officer and Head of Consulting for marketing technology consultancy GeekHive, at our recent MarTech conference. Source: Gene De Libero.

Machine Learning 142

Machine Learning Marketing MarTech Conversion 142

Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Marketers will continue to refine their email strategies because the payoff can be substantial. Here are some of the ways marketers will improve their email programs in the year ahead.

Marketing 130

Marketing Cookies Machine Learning MarTech 130

Martech Series

JULY 28, 2022

Laura Bassett, Vice President, Product Marketing at NICE CXone shares some views on the evolving need to drive enhanced end-to-end customer experiences: Welcome to this MarTech Series chat, Laura, tell us about your marketing journey and what inspires you most about being in marketing today?

MarTech 85

MarTech Marketing Machine Learning SEO 85

Martech Series

AUGUST 11, 2022

Prestigious International Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World. Marketing Technology News: Clutch Announces Open Beta Launch and $1.2M We are thrilled to announce Sabio as a winners in the 2022 MarTech Breakthrough Awards program.” Sabio Holdings, Inc.,

MarTech 90

MarTech Demand Side Platform Machine Learning Advertising 90

Martech

JUNE 14, 2023

There are a lot of stats out there about marketing and artificial intelligence. Here’s a collection of statistics about AI and marketing with the date of the survey included. Marketers’ attitudes towards AI 50% of marketers believe inadequate AI adoption is holding them back from achieving their goals.

Marketing 138

Marketing Machine Learning Finance MarTech 138

Martech

OCTOBER 6, 2023

Marketing has always been challenged to demonstrate impact on pipeline and revenue — and it hasn’t gotten easier. Success metrics have evolved beyond impressions, opens, and click rates, with privacy changes like Apple iOS 15’s open-blocking feature pushing marketers to rethink impact measurement.

Marketing 134

Marketing ROI Machine Learning Education 134

Martech

APRIL 10, 2023

Marketers don’t need more standalone tools, they need a platform. Back in 2015 the late Mark Hurd, then Oracle CEO, predicted that by 2027 two marketing suites would command 80% of the market. “I haven’t seen a model where having an app marketplace actually improves the effectiveness of marketers.

Machine Learning 107

Machine Learning Marketing Shipping Fashion 107

Martech Series

SEPTEMBER 19, 2022

The AI machine learning power of Wisely will be joining forces with Frontier Marketing. Frontier Marketing is plugging the power of artificial intelligence (AI) into its mission to serve charities that have a vision for fundraising growth. Marketing Technology News: Codebaby, Inc.

Machine Learning 79

Machine Learning Marketing MarTech Agency 79

Martech

JUNE 29, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week. Get MarTech! In your inbox.

Marketing 101

Marketing Machine Learning MarTech Retail 101

Martech

OCTOBER 13, 2023

Marketing technology is progressing at such an accelerated pace that it’s hard to keep up and easy to let the tech do the driving. We now have machine learning and AI driving much of our marketing platforms. And listening to the most important computer in marketing today — the one between your ears.

Marketing 136

Marketing Machine Learning Audience MarTech 136

Martech Series

FEBRUARY 2, 2023

Motivation AI is the only approach that is proven to increase marketing conversion rates and drive business impact. But when marketers start using generative AI to motivate people to engage and take action with their brand, they will truly be dazzled by the potency of this technology.

Machine Learning 96

Machine Learning A/B Testing Marketing Conversion Rate 96

Martech

APRIL 25, 2024

So, how can marketers reach this broad and profitable segment? This article explores actionable insights and best practices for marketers aiming to captivate the booming boomers. Too often, marketing campaigns aimed at older demographics rely on clichés and outdated portrayals, alienating potential consumers. Outspend on Temu.

Marketing 70

Marketing Machine Learning Audience Communications 70

Martech Series

SEPTEMBER 12, 2022

And can marketers drive more impact with features such as this? Find out more from this weekly martech highlight: _. MarTech Quote-of-the-Week! Top MarTech News of The Week: 05 th Sept to 09 th Sept. ZineOne announces $28M in Series C Funding led by SignalFire for its In-Session Marketing Capabilities. Read More !

Machine Learning 86

Machine Learning Marketing Audience MarTech 86

Martech

JUNE 12, 2023

Like surfers riding the crest of change, we are tasked with navigating the ebbs and flows of the ever-evolving marketing technology landscape. Amid the potential chaos and complexity, agile marketing teams can find unique advantages. These firms often enjoy significant market presence, a recognized brand and economies of scale.

MarTech 82

MarTech Machine Learning eCommerce Marketing 82

Martech

MARCH 8, 2024

This is the 6th article in a series about how generative AI is impacting marketing. The proliferation and volatility of digital channels over the last few decades have been forcing marketers to continually evolve their strategies and tactics if they want to remain relevant. 1 barrier to the adoption of AI for marketing.

Marketing 112

Marketing Education Machine Learning Entertainment 112

Martech Series

JULY 5, 2022

Welcome to this MarTech Series chat Mark, tell us more about your time in the B2B market and more about being CEO at Postclick? I have been in the B2B market for over 25 years. How are you seeing digital advertising evolve in today’s market and what kind of adtech are you seeing coming to the forefront in today’s market?

MarTech 86

MarTech Machine Learning Conversion Cookies 86