Contextual Clues, Machine Learning, Marketing and MarTech

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Contextual Clues

Machine Learning

Marketing

MarTech

Automating decisions with real-time situational context

Martech

DECEMBER 13, 2021

“Automating decisions is not a new focus for marketers and CX leaders,” said Lisa Loftis, Principal, Customer Intelligence Solutions at SAS Institute, at our recent MarTech conference. There is also a greater need for marketers to make decisions in real-time. How do marketers use this data to drive automated decision?

Contextual Clues

Contextual Clues Machine Learning MarTech ROI

Citi, Aflac and Verizon: Three different Pega journeys

Martech

JUNE 23, 2023

All the ‘whats’ are loaded in an offer palette; using contextual clues and models that run in the decision engine, it figures out when the customer sees the offer.” “I came through the XO Communications acquisition by Verizon, ” said marketing tech strategist Marsans. ” Get MarTech!

Contextual Clues

Contextual Clues Machine Learning Conversion Education

AdTech Trends

Automating decisions with real-time situational context

Citi, Aflac and Verizon: Three different Pega journeys

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