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Automating decisions with real-time situational context

Martech

However, there are contextual clues that will make the bank’s offers to Jason much more relevant. “In For example, it’s useful to engage a customer like Jason when he’s at a car dealership. His bank might not know that he’s there, because they aren’t following, and that would be creepy.

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Grammarly introduces generative AI tool GrammarlyGO

Martech

It will also use contextual clues in texts to power revisions of drafted texts. GrammarlyGO allows users to compose a “high-quality” draft with a single prompt. For emails, it generates short responses like “I’m interested” with one click.

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Citi, Aflac and Verizon: Three different Pega journeys

Martech

All the ‘whats’ are loaded in an offer palette; using contextual clues and models that run in the decision engine, it figures out when the customer sees the offer.” . “We have a number of advanced methods and capabilities that we have built internally to determine the ‘what.’

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How to Get on TikTok’s For You Page and Increase Your Reach

Single Grain

Instead, it’s important to find hashtags that can: add contextual clues for TikTok be used by your target audience Adding #TikTok to all your videos won’t cut it. It doesn’t work by finding the most popular hashtags on the platform (which are terms like #meme and #love) and add them to your videos.