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Automating decisions with real-time situational context

Martech

“Automating decisions is not a new focus for marketers and CX leaders,” said Lisa Loftis, Principal, Customer Intelligence Solutions at SAS Institute, at our recent MarTech conference. However, there are contextual clues that will make the bank’s offers to Jason much more relevant. “In

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Grammarly introduces generative AI tool GrammarlyGO

Martech

It will also use contextual clues in texts to power revisions of drafted texts. Get MarTech! The post Grammarly introduces generative AI tool GrammarlyGO appeared first on MarTech. GrammarlyGO allows users to compose a “high-quality” draft with a single prompt. In your inbox.

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Citi, Aflac and Verizon: Three different Pega journeys

Martech

All the ‘whats’ are loaded in an offer palette; using contextual clues and models that run in the decision engine, it figures out when the customer sees the offer.” ” Get MarTech! The post Citi, Aflac and Verizon: Three different Pega journeys appeared first on MarTech. In your inbox.