This site uses cookies to improve your experience. By viewing our content, you are accepting the use of cookies. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country we will assume you are from the United States. View our privacy policy and terms of use.

Remove Contextual Clues Remove Machine Learning Remove MarTech Related Topics
ROI Conversion Education Communications Marketing More Related Topics >
article thumbnail

Automating decisions with real-time situational context

Martech

DECEMBER 13, 2021

“Automating decisions is not a new focus for marketers and CX leaders,” said Lisa Loftis, Principal, Customer Intelligence Solutions at SAS Institute, at our recent MarTech conference. However, there are contextual clues that will make the bank’s offers to Jason much more relevant. “In

Contextual Clues 84
Contextual Clues Machine Learning MarTech ROI 84
article thumbnail

Citi, Aflac and Verizon: Three different Pega journeys

Martech

JUNE 23, 2023

All the ‘whats’ are loaded in an offer palette; using contextual clues and models that run in the decision engine, it figures out when the customer sees the offer.” We now use automation, AI or machine learning and a workflow process to auto-pay those. ” Get MarTech! In your inbox.

Contextual Clues 88
Contextual Clues Machine Learning Conversion Education 88
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

 

Stay Connected

Join 5,000+ Insiders by signing up for our newsletter

About
About
Editions
Editions
Topics
Powered by Aggregage | Terms and Conditions | Your California Rights and Privacy Policy
© Aggregage 2024