article thumbnail

How to use AI and machine learning to personalize and optimize campaigns

Martech

Beyond how a chatbot like ChatGPT might change the way customers search, AI and machine learning models can also equip marketers with the power to personalize and optimize their messages to customers. Secondly, AI and machine learning can be used to determine the best time to send the message or the best message that can be sent.

article thumbnail

mPhase Names Machine Learning Expert Charles Martin to Advisory Board

Martech Series

(“mPhase” or the “Company”), a leading consumer engagement company developing a suite of mPower mobility services that increase revenue for retailers, is pleased to announce AI and Machine Learning expert Charles Martin as a member of the Company’s newly formed mPower Advisory Board.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Machine Learning Leader, Moloco, Announces Expansion of Flagship Retail Media Platform to Southeast Asia

Martech Series

Moloco, a leader in machine learning and growth solutions for performance marketers, has announced the launch of Moloco Retail Media Platform (RMP) for Singapore and Southeast Asia. million bid requests and make 4 million deep learning predictions per second. The solution is also able to process 5.5

article thumbnail

How to use AI and machine learning to boost marketing data management

Martech

There is a revolution in how marketers are using artificial intelligence (AI) and machine learning (ML) to help execute intelligent strategies and campaigns at scale. Get MarTech! The post How to use AI and machine learning to boost marketing data management appeared first on MarTech. In your inbox.

article thumbnail

AI and machine learning in marketing: Are you deploying the right models? 

Martech

To do this, marketers are turning to artificial intelligence and machine learning. The use of AI and machine learning in this area can be applied both at the macro and micro levels. Other uses of machine learning include techniques like web scraping. appeared first on MarTech.

article thumbnail

C3 AI Named a Leader in AI and Machine Learning Platforms

Martech Series

C3 AI , the Enterprise AI application software company, today announced that Forrester Research has named it a Leader in AI and Machine Learning Platforms in its July 2022 report, The Forrester Wave : AI/ML Platforms, Q3 2022. “We Marketing Technology News: MarTech Interview With Brian Gleason, Global Chief Revenue Officer at Criteo.

article thumbnail

Google Ads announces machine learning-based attribution models in new privacy landscape

Martech

Data-driven attribution] uses advanced machine learning to more accurately understand how each marketing touchpoint contributed to a conversion, all while respecting user privacy,” according to an announcement from Vidhya Srinivasan , VP/GM Buying, Analytics and Measurement, Google Ads.