Contextual Clues and Machine Learning

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Contextual Clues

Machine Learning

Automating decisions with real-time situational context

Martech

DECEMBER 13, 2021

The engine uses a combination of predictive analytics and machine learning, business rules and predetermined constraints to develop a list of potential offers for each customer,” Loftis explained. However, there are contextual clues that will make the bank’s offers to Jason much more relevant. “In

Contextual Clues

Contextual Clues Machine Learning MarTech ROI

Citi, Aflac and Verizon: Three different Pega journeys

Martech

JUNE 23, 2023

All the ‘whats’ are loaded in an offer palette; using contextual clues and models that run in the decision engine, it figures out when the customer sees the offer.” We now use automation, AI or machine learning and a workflow process to auto-pay those.

Contextual Clues

Contextual Clues Machine Learning Conversion Education

AdTech Trends

Automating decisions with real-time situational context

Citi, Aflac and Verizon: Three different Pega journeys

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