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Citi, Aflac and Verizon: Three different Pega journeys

Martech

Honestly, we did some research because Pega doesn’t have a monopoly on this — Salesforce has the Einstein machine, Adobe has one, there were some bespoke ones we came across from some smaller names — but the reality was no decision engine has it all and some customization would be needed.” ” Get MarTech! In your inbox.