Martech Series

JULY 6, 2022

Debjani Deb, CEO at ZineOne chats about the inception of ZineOne and thriving in an evolving martech ecosystem in this quick catch-up: _. Welcome to this 2022 MarTech Series chat, Debjani, we’d love to hear more about your B2B journey and more about being CEO at ZineOne…what’s a day at work like?

MarTech 88

MarTech Machine Learning eCommerce Conversion 88

Martech Series

OCTOBER 4, 2022

Conversational Automation Platform Recognized for its High Market Impact. Uniphore’s flagship conversational AI and automation platform is the industry’s only platform that delivers a complete analysis of intent, sentiment, emotion and tone for every contact center conversation. Its strong presence in North America and APAC.

Conversion 90

Conversion Machine Learning Healthcare MarTech 90

Martech Series

SEPTEMBER 16, 2022

Conversational AI platform receives differentiated rating in product vision and use cases criteria in report by Independent Research Firm. Forrester’s New Wave report evaluates emerging technologies and helps B2B marketers to select the right partner for their conversation automation solution needs.

Conversion 86

Conversion Machine Learning MarTech Audience 86

Martech Series

NOVEMBER 15, 2022

ZineOne , the in-session marketing platform that provides enterprises with real-time behavioral intelligence and increased conversions for anonymous website visitors, announced its integration with HCL Commerce from HCL Software, a global leader in enterprise software. The integration can be explored via HCL SoFy 2.0,

Conversion 81

Conversion Conversion Rate eCommerce Machine Learning 81

Martech Series

AUGUST 11, 2022

6sense, the leading platform for B2B organizations generating predictable revenue, announced that its 6sense Revenue AI platform has been selected as the winner of the “Best Lead Management Solution” award in the fifth annual MarTech Breakthrough Awards.

MarTech 89

MarTech Machine Learning Advertising Marketing 89

Martech Series

SEPTEMBER 8, 2022

Co-hosted by DISCO’s Andrew Shimek and Kristin Zmrhal and produced in partnership with ALM, Just Hearsay features entertaining and illuminating conversations showcasing methods for improving the practice of law with technology – and having fun along the way. ” Marketing Technology News: MarTech Interview With Jamal Miller, Sr.

Conversion 85

Conversion Machine Learning Healthcare Education 85

Martech

SEPTEMBER 20, 2021

To accelerate their decision-making process, they implemented Vizit, a visual intelligence platform that uses AI and machine learning to identify the components of visual content and quantify its effectiveness. Vizit’s visual intelligence technology uses machine learning to analyze millions of images and measure them for effectiveness.

Conversion 118

Conversion A/B Testing Machine Learning Conversion Rate 118

Martech Series

JULY 5, 2022

Welcome to this MarTech Series chat Mark, tell us more about your time in the B2B market and more about being CEO at Postclick? For advertisers at the juncture of exploring new adtech to drive conversions and results, what top thoughts would you share with them? Implement conversion storytelling. About Mark.

MarTech 86

MarTech Machine Learning Conversion Cookies 86

Martech Series

JUNE 30, 2022

Conversational data can reduce chatbot failure rates by up to 35% and reduce chatbot escalation rates by up to 57%, while uncovering new ways to handle customer conversations. Dashbot’s Conversational Data Cloud turns unstructured, noisy, interrelated and often tangled conversational data into immediate action.

Conversion 53

Conversion Machine Learning Communications MarTech 53

Martech

SEPTEMBER 1, 2023

It uses machine learning to generate relevant keywords, then ranks each suggestion by monthly Reddit views while filtering out unsuitable content. Reddit’s Keyword Suggestions use advanced technology like machine learning and natural language processing to provide the most relevant suggestions. Get MarTech!

Machine Learning 75

Machine Learning Ad Targeting MarTech Conversion 75

Martech

APRIL 19, 2024

As social media platforms combine their vast collections of first-party data with artificial intelligence and machine learning, they’re enhancing their offerings for marketers looking to connect with those ideal customers in a buying mood. Every business is different,” Meta’s Bui told MarTech. Image courtesy of Meta.

Media 108

Media Marketing Machine Learning MarTech 108

Martech

JANUARY 9, 2024

These platforms integrate tightly with CRMs and CDPs, continuously collecting more data about leads to fuel insights and further personalization, with artificial intelligence and machine learning driving aspects like segmentation, content creation and campaign optimization. Get MarTech! Suggest customer journey design.

Marketing 122

Marketing Machine Learning Conversion MarTech 122

Martech Series

SEPTEMBER 6, 2022

ZineOne, the in-session marketing platform that provides enterprises with real-time behavioral intelligence and conversion -driving online shopping experiences for anonymous website visitors, announced it has raised $28 million in Series C funding from SignalFire, with participation from Norwest and other existing investors.

Machine Learning 73

Machine Learning Conversion Rate Conversion Marketing 73

Martech Series

JANUARY 27, 2023

Revolutionize customer communication with maplesky.io, the AI-powered CRM platform for businesses to improve customer engagement, retention, and conversions. is a game-changer for businesses looking to improve customer conversions. .” is a game-changer for businesses looking to improve customer conversions.

Communications 87

Communications Machine Learning Conversion MarTech 87

Martech Series

MARCH 1, 2023

Mobi-AI is integrated with the company’s Advangelists’ Ad Tech Operating System (ATOS) and leverages machine learning and AI to analyze user behavioral patterns, first-party data, CRM data, contextual information, and utilizes content-based n-gram natural language processing. Mobiquity Technologies, Inc.,

Machine Learning 81

Machine Learning Advertising Conversion Rate Ad Tech 81

Martech Series

FEBRUARY 21, 2023

Admiral’s AI-Powered Engagement grows conversion rates and revenue for site owners. Admiral’s intelligent visitor journey builder now automatically drafts conversion-optimized messaging based upon multiple factors, such as page context, value exchange offers, desired sentiment, and more,” says Dan Rua, CEO of Admiral.

A/B Testing 90

A/B Testing Machine Learning Media Conversion Rate 90

Martech

OCTOBER 20, 2023

Can you use data from 2020 and 2021 or even 2022, which shows a massive click-through rate on specific ads with a high conversion rate to your online store, as a predictor for which online campaigns will drive sales in 2024 and 2025 to forecast online sales? What about the most recent 2023 data? The simple answer is “no.” Churn probability.

Machine Learning 122

Machine Learning Click Through Rate Conversion Conversion Rate 122

Martech

MAY 8, 2023

Do I know the difference, if any, between AI and machine learning? And do I know what the heck is deep learning? Conversational AI. Conversational AI generates texts in interaction with a human interlocutor (think AI-powered chatbots). Isn’t that just machine learning? What about ‘deep learning’?

Machine Learning 103

Machine Learning Food MarTech Conversion 103

Martech Series

AUGUST 11, 2022

Klevu has joined the MACH Alliance as the only member to provide AI-powered product discovery tech that utilizes machine learning and has NLP capabilities. Merchants that pick Klevu as their product discovery solution are able to increase average order values, increase margins, and improve conversion rates.”.

Machine Learning 86

Machine Learning eCommerce Retail Conversion Rate 86

Martech Series

JULY 25, 2022

Leading $3B Education Marketplace Sees 11%+ Conversion from Promoted’s Real-Time Data Streaming Service and AI Technology. Outschool wanted to better match its classes with learners to increase search conversion rates, total GMV (gross merchandise value), and profitability. Promoted and Marketplaces.

Machine Learning 82

Machine Learning Conversion Rate Conversion Education 82

Martech

JANUARY 9, 2023

Aside from getting a major facelift and data model change, one of the platform’s most powerful upgrades was the addition and refinement of machine-learning capabilities. . It’s a good descriptor because these reports expand the analysis of conversions into multiple touchpoints and a fuller user journey. Behavior modeling.

Machine Learning 114

Machine Learning Cookies eCommerce Conversion 114

Martech

APRIL 22, 2022

To engage customers in a personal way, at a very large scale, AI or machine learning is essential. Artificial intelligence (AI) in marketing leverages machine learning to make automated decisions. Machine learning. Algorithms are continuing to improve as well, accelerating optimization in near real-time.

Machine Learning 144

Machine Learning Marketing ROI SEO 144

Martech Series

FEBRUARY 2, 2023

Motivation AI is the only approach that is proven to increase marketing conversion rates and drive business impact. Marketing Technology News: Marketing Strategies for Customer Retention and Growth During a Recession The post Where Generative AI for Marketing Must Go Next appeared first on MarTech Series.

Machine Learning 96

Machine Learning A/B Testing Marketing Conversion Rate 96

Martech

JANUARY 10, 2022

“One of the biggest challenges marketers have today is getting people into the hopper, getting them to convert and stick around as lifetime customers,” said Gene De Libero, Chief Strategy Officer and Head of Consulting for marketing technology consultancy GeekHive, at our recent MarTech conference. How to address marketing disconnects.

Machine Learning 139

Machine Learning Marketing MarTech Conversion 139

Martech Series

OCTOBER 31, 2022

Tomi.ai , a predictive analytics platform for marketers powered by machine learning (ML), announced today it joined the Google for Startups Cloud Program. Marketing Technology News: MarTech Interview with Laura Ritchey, EVP and COO at Radial. Selected for Google for Startups Cloud Program appeared first on MarTech Series.

Machine Learning 88

Machine Learning MarTech Cookies Conversion 88

Martech Series

FEBRUARY 14, 2023

Authenticx’s autoscoring tool uses machine learning (ML) to help organizations efficiently analyze vast amounts of data to provide more insight and context for strategic decision-making. “Automation helps healthcare leaders enhance efficiencies and protect the bottom line. .”

Healthcare 90

Healthcare Machine Learning MarTech Conversion 90

Martech

JANUARY 30, 2024

Dig deeper: How to use AI and machine learning to personalize and optimize campaigns 2. Machine learning algorithms can process immense datasets in real time, enabling you to extend personalized experiences to a broad audience. Get MarTech! This is the transformative potential of AI for CX success. In your inbox.

Machine Learning 134

Machine Learning Communications MarTech Audience 134

Martech

DECEMBER 27, 2023

Done well, GPT-powered email marketing can lead to conversion lifts, long-term engagement and a bigger base of loyal customers. Learn new tactics to drive efficiency in your customer acquisition efforts and boost sales and marketing performance. AI and machine learning in marketing analytics: A revenue-driven approach by.

Machine Learning 94

Machine Learning MarTech Conversion Marketing 94

Martech

JANUARY 26, 2023

It’s easy to see why call analytics platforms have become an essential martech tool. How easy is it for business users to customize the machine learning-based models or settings? Get MarTech! They let marketers collect, analyze and act upon the growing volume of data being captured from inbound calls to businesses.

Machine Learning 113

Machine Learning GDPR MarTech Marketing 113

Martech Series

JANUARY 18, 2023

AdTheorent Predictive Audience Builder Delivers Customizable Machine Learning Tools to Enhance Audience Reach, Composition and Quality. Machine Learning Expansion: AdTheorent identifies commonalities in the data using machine learning and identifies other important attributes to grow the addressable ML-informed audience in real time.

Audience 87

Audience Machine Learning Impressions Finance 87

Martech Series

SEPTEMBER 30, 2022

Ecommerce merchants that use Trustpilot reviews can now harness Klevu’s artificial intelligence and machine learning algorithms to prioritize which products to display and promote in search results based on star ratings. Marketing Technology News: MarTech Interview with Kevin Wang, SVP of Product at Braze.

eCommerce 84

eCommerce Machine Learning Conversion MarTech 84

Martech Series

DECEMBER 22, 2022

Using a suite of technology ranging from cloud-based Contact Center as a Service to AI-based chat analytics and machine learning, companies can quickly spot issues and emerging trends, identify process improvements and introduce automation to increase productivity. The impact of increased chat usage on customer experience.

Machine Learning 87

Machine Learning Communications Cookies MarTech 87

Martech

OCTOBER 31, 2023

“GA4 collects and stores interactions with your website or your app as events, those events provide insights on what’s happening,” said Sharon Mostyn, speaking at The Martech Conference. Events are called conversions in GA4 and they can be automatically collected. What’s a conversion? In your inbox.

Machine Learning 114

Machine Learning Conversion MarTech Audience 114

Martech

APRIL 26, 2024

Using computer vision to track your movements and machine learning to analyze your progress, create workout routines that push you to your limits while remaining achievable. Imagine a space exploration experience where AI and machine learning create new planets, lifeforms and celestial phenomena to discover.

Machine Learning 95

Machine Learning Education Entertainment Audience 95

Martech Series

OCTOBER 25, 2022

As marketers prepare for the holiday shopping season ahead, this feature will ensure they can drive maximum conversion rates across digital channels at a time when customer engagement is highest. Marketing Technology News: MarTech Interview with Laura Ritchey, EVP and COO at Radial.

A/B Testing 72

A/B Testing Click Through Rate Conversion Rate Machine Learning 72

Martech Series

JANUARY 12, 2023

Sift set the standard for establishing trust between business and consumers more than a decade ago when it applied machine learning to combat fraud and accelerate revenue conversion. Marketing Technology News: MarTech Interview with Rachel Dillon, EVP Sales and Marketing at Strategus.

Machine Learning 88

Machine Learning Conversion MarTech Marketing 88

Martech

APRIL 10, 2023

” Machine learning is baked in Another differentiator between Oracle and prominent competitors like Adobe and Salesforce is that it doesn’t have a tag — Sensei or Einstein — for its AI capabilities. . ” One example, he said, is in the “completely revamped” conversational UI called Redwood.

Machine Learning 91

Machine Learning Marketing Shipping Fashion 91