3 Google Analytics 4 features to make up for lost data
Martech
JANUARY 9, 2023
Aside from getting a major facelift and data model change, one of the platform’s most powerful upgrades was the addition and refinement of machine-learning capabilities. . Automatic opt-out is the default for GDPR and other countries’ laws are certain to adopt this. It’s the “ cookieless future.”. Behavior modeling.
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