Martech

JUNE 28, 2023

Countly is an open-source analytics tool that prides itself on being a GDPR-friendly alternative to Google Analytics. It helps users understand how customers interact with their website or app by providing features such as session recordings, heatmaps, automatic tracked events, and conversion funnels. Get MarTech! In your inbox.

GDPR 106

GDPR A/B Testing MarTech Conversion 106

Martech Series

JUNE 20, 2022

What should marketers keep in mind as they look to refining their martech stack? MarTech Quote-of-the-Week! Top MarTech News of The Week: 13 th June to 17 th June. Raises $7M Series A Round to Ensure Digital Marketing Addressability and GDPR compliance in a Cookieless Future. MarTech QnA with the Expert.

Marketing 88

Marketing GDPR MarTech Affiliates 88

Martech Series

JANUARY 23, 2023

“By switching to AI-generated synthetic data, businesses can work smartly and safely with data, eliminating privacy risks and enabling the free flow of data within an organization and even to third parties, in a way that’s GDPR and CCPA compliant,” says Hann.

Machine Learning 94

Machine Learning GDPR MarTech Conversion 94

Martech

OCTOBER 21, 2021

“Marketing is no longer about grabbing attention, but rather it’s about creating real connections, building that emotional resonance and spurring action throughout the customer journey,” said Nina Butler, Director of Event Experience for B2B gifting platform Alyce, at the recent MarTech conference. Click here to download!

Marketing 113

Marketing GDPR CPA MarTech 113

Martech

MARCH 21, 2023

Data protection laws Marketers should note that legislation , like the EU’s General Data Protection Regulation (GDPR) and, stateside, the California Consumer Privacy Act (CCPA), protects consumers as it relates to their personal data and defines guidelines for any businesses that use — or share — that data. Get MarTech!

Data Management Platform 93

Data Management Platform Cookies GDPR Machine Learning 93

Martech

JANUARY 26, 2023

It’s easy to see why call analytics platforms have become an essential martech tool. Get MarTech! Speech analytics How does the platform use AI or machine learning algorithms to analyze the content of phone conversations or chats? Are you GDPR compliant for our European Union customers or calls? In your inbox.

Machine Learning 112

Machine Learning GDPR MarTech Marketing 112

Martech

SEPTEMBER 29, 2023

The AI arms race in marketing technology Martech vendors across all platforms, including data analytics, customer relationship management (CRM) systems, email marketing platforms, social media advertising and more, are racing to incorporate AI features into their products. Get MarTech! How can marketers balance innovation and privacy?

Marketing 122

Marketing GDPR MarTech Cookies 122

Martech Series

SEPTEMBER 6, 2022

Marketing Technology News: Guide to Navigating the Future of Healthcare With Conversational AI. The agent and caller’s identities are invisibly authenticated during the natural conversation, hence ending customer frustration. Marketing Technology News: MarTech Interview With Jamal Miller, Sr.

GDPR 80

GDPR Healthcare Conversion MarTech 80

Martech

MARCH 11, 2024

A common oversight among marketers is the assumption that one-to-one marketing is crucial despite evidence from conversion metrics indicating that top-of-funnel awareness and mid-funnel targeting often deliver superior return on ad spend (ROAS). Get MarTech! In your inbox. Business email address Subscribe Processing.

Cookies 120

Cookies Marketing CPA GDPR 120

Martech Series

DECEMBER 7, 2022

” Marketing Technology News: TensorIoT Achieves AWS Conversational AI Competency Distinction. Marketing Technology News: MarTech Interview with Mike Hicks, Chief Marketing Officer at Appspace. The post Drata’s Valuation Rises to $2 Billion with $200 Million Series C Funding appeared first on MarTech Series.

Viewability 84

Viewability GDPR MarTech Conversion 84

Martech

OCTOBER 30, 2023

The martech industry continues to experience exponential growth, with over 11,000 tools and platforms available to marketers today, according to the 2023 Marketing Technology Landscape Supergraphic. Some of these martech solutions are packed with advanced features for segmentation, individual-level targeting and AI-driven personalization.

Conversion Rate 118

Conversion Rate Cookies A/B Testing ROI 118

Martech

JANUARY 9, 2023

Automatic opt-out is the default for GDPR and other countries’ laws are certain to adopt this. It’s a good descriptor because these reports expand the analysis of conversions into multiple touchpoints and a fuller user journey. Get MarTech! Now, users can block and opt out of analytics tools from collecting data.

Machine Learning 114

Machine Learning Cookies eCommerce Conversion 114

Martech

MARCH 14, 2022

Ever since GDPR was rolled out in Europe back in 2016, the rules for how marketers can collect and use data have been getting stricter and stricter, but the real hammer blow will hit next year. Third-party cookies are predisposed to inflation and double-counting when it comes to conversions. How many conversions were there?

Cookies 94

Cookies First-Party Cookies Conversion Impressions 94

Martech

OCTOBER 21, 2021

As a result, inbound phone calls have become fundamental to many digital marketing strategies, and the conversations that occur provide valuable insights into caller wants and needs. AI is increasingly being applied to analyze and “spot” keywords, phrases and speech patterns for positive or negative signals of conversion intent.

Machine Learning 100

Machine Learning Marketing Conversion SEO 100

Martech

AUGUST 25, 2023

Many use Google Analytics 4 for attribution modeling, but it is not GDPR-compliant. A set of rules that determines how to assign credit for conversions. These models use digital touchpoints in conversion paths. For example, the last touch model assigns 100% credit to the final touchpoint immediately preceding a conversion.

Marketing 97

Marketing Machine Learning Conversion GDPR 97

Martech

APRIL 9, 2024

” IAB Tech Lab slams Google Privacy Sandbox Ad industry is now acting After a lengthy period of prevarication, strongly recalling the run-up to GDPR, the ad industry has begun taking steps to prepare for cookie deprecation. Dig deeper: More details on Privacy Sandbox for Android Get MarTech! In your inbox.

Cookies 105

Cookies Advertising GDPR MarTech 105

Martech

JULY 26, 2022

For example, if you seek to harness the data coming from your call center, make sure to ask vendors about their capabilities in this area, and their ability to perform sentiment analysis on the conversations happening in that channel. The MarTech website is a great resource for advice and information on vendors.

Machine Learning 80

Machine Learning GDPR MarTech Conversion 80

Martech

APRIL 18, 2022

Three expert marketers talked about how to turn those challenges into opportunity during a panel recently at The MarTech Conference. “Trust is the keyword,” said Chris Wood, MarTech editor and the panel’s host. ” He added, “In short, it seems like privacy is much more a part of the conversation.”

Retail 95

Retail Communications MarTech GDPR 95

Martech

MARCH 14, 2024

Still, you’ll also want to make sure any conversation or content they engage with is a positive experience. This means implementing stronger cybersecurity measures for sensitive data, following regulations like GDPR and transparently communicating these practices to customers. Get MarTech! In your inbox.

Communications 108

Communications GDPR Healthcare MarTech 108

Martech

MARCH 7, 2024

In some ways, it’s GDPR all over again, with a last-minute scramble once the regulation actually came into force. In comparison to managing the digital advertising ecosystem without cookies, however, GDPR seems to have been relatively straightforward. We see great click-through rates and conversion rates from Bing.

Cookies 112

Cookies GDPR Click Through Rate Advertising 112

Martech

MARCH 9, 2022

Here are 37 questions to ask vendors during the software demo to help you gauge whether the tool you are evaluating is the right one for your organization: Explore platform capabilities from vendors like CallRail, Invoca, CallSource, DialogueTech and more in the full MarTech Intelligence Report on enterprise call analytics platforms.

Machine Learning 88

Machine Learning GDPR MarTech Marketing 88

Martech Series

OCTOBER 18, 2022

Marketing Technology News: MarTech Interview with Zohar Gilad, Co-Founder and CEO at Fast Simon. OCBC processes over 120 billion data points monthly when deriving the Next Best Conversation for each customer. The post Talend Announces 2022 Data Masters Award Winners appeared first on MarTech Series.

GDPR 75

GDPR Healthcare Finance MarTech 75

Martech

NOVEMBER 24, 2021

Digital marketers must comply with laws protecting consumer data, regardless of whether those rules originate in Europe (GDPR) or California (CCPA). At the face-to-face level, the conversation between the brand and the customer establishes the relationship, Daniels noted. We earn entry into the conversation,” Cavanaugh said.

Conversion 101

Conversion GDPR Retargeting Banner 101

Martech

OCTOBER 28, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. To help out, we worked with agile expert and MarTech contributor Stacey Ackerman to develop an e-book guide so that you can lead your agile marketing team towards better agile marketing practices.

A/B Testing 101

A/B Testing Electronics GDPR MarTech 101

Martech

OCTOBER 11, 2022

Here’s everything you need to know about Google Analytics 4, including what it will mean for how you measure marketing activity and conversions, how to get started using GA4 and how to prep your clients for the change. Your conversions: Since the underlying measurements are changed, your conversions will be different now too.

Agency 86

Agency Cookies Marketing First-Party Cookies 86

Martech Series

OCTOBER 12, 2022

Not only that, privacy regulations—such as GDPR or CPRA—are often vague, hard to understand, yet require organizations to collaborate with colleagues who have less knowledge about the laws and their requirements. Marketing Technology News: MarTech Interview with Alexa Kilroy, Head of Brand at Triple Whale. Demonstrating Value.

GDPR 76

GDPR MarTech Information Technology Education 76

Martech

SEPTEMBER 28, 2021

Pre-built connections to martech/ad tech platforms. Marketers with customers in the European Union have had to comply with GDPR since May 2018. Explore platform capabilities from vendors like Acxiom, Infutor, Oracle, Neustar and more in the full MarTech Intelligence Report on identity resolution platforms. Data onboarding.

Cookies 113

Cookies GDPR Mobile Ads Ad Tech 113

Clearcode

JANUARY 26, 2023

Safari and Firefox Turn off Support for Third-Party Cookies The European Union’s General Data Protection Regulation (GDPR) What Information Can Be Stored in a Cookie? There are 6 legal bases for collecting personal data as outlined in the GDPR. Attribution regarding ad views and conversions. How Are Third-Party Cookies Created?

Cookies 64

Cookies First-Party Cookies GDPR Retargeting 64

Martech Series

JUNE 17, 2022

Conversely, users in countries that scored lower on the Freedom on the Net Index, like Indonesia , Turkey , and Belarus , have on average a lower GDP per capita and tend to use more outdated operating systems, which increases the risk of a cyberattack. Research shows that privacy policies aren’t enough.

GDPR 77

GDPR MarTech Conversion Marketing 77

Ad Ops Hero

MARCH 25, 2023

So conversion credit can be attributable across channels and against your organization’s spend more effectively. This is in a bid to fill conversion measurement gaps due to GDPR, CCPA, and cookie effectiveness reductions. Comprehensive Measurement Conversion Modeling is a new feature introduced by Google in Campaign Manager 360.

Impressions 52

Impressions Conversion Rich Media Ad Server 52

VideoWeek

JULY 10, 2023

But understanding the AI opportunity also means understanding AI’s risks and limits, says Vova Kyrychenko, CTO ad ad tech/martech software development business Xenoss. Generative AI, with GPT as its poster child, is also making a mark with generating or personalising ads, aiming for better conversion.

Ad Tech 52

Ad Tech Machine Learning GDPR Advertising 52

Martech

OCTOBER 18, 2021

“We’re in the middle of a massive change in the data privacy landscape that is forcing companies to rethink how they work,” said Priscilla Debar, Acoustic’s Associate General Counsel, at our recent MarTech conference. “Is states (the EU’s GDPR, California’s CCPA) are making data sharing and usage more regulated. Quote of the day.

GDPR 92

GDPR MarTech Marketing Conversion 92

Martech

FEBRUARY 4, 2022

That is why the team at MarTech have created this Email Marketing Periodic Table that tells you everything to know about sending emails that your customers want to receive and that inboxes won’t block. MarTech’s Email Marketing Periodic Table – Compliance elements. This can be executed as a “welcome” email.

Marketing 110

Marketing Audience MarTech Communications 110

Single Grain

APRIL 17, 2023

MarTech has become an essential component of any digital business strategy, so building a well-rounded MarTech stack is critical to drive ROI. In this blog post, we’ll take a closer look at what MarTech is, what role it plays in your company, and how you can develop a MarTech stack that works for you.

ROI 52

ROI MarTech SEO Machine Learning 52

Martech

DECEMBER 7, 2021

The converse is true – higher CRM adoption leads to noticeably higher win rates and quota attainment. Security + Legal – You’re already familiar with the trend toward growing data privacy regulations such as GDPR for Europe, CCPA in California, and HIPAA for healthcare.

ROI 91

ROI GDPR Healthcare Communications 91

Martech

JUNE 29, 2022

Since performance marketing campaigns look at actions (sales, conversions, leads) rather than superficial metrics (views, clicks, impressions) it’s theoretically a better approach. Technology and brain science can drive performance : Harness the full potential of your martech solution by triggering brain responses.

Affiliates 98

Affiliates Marketing CPA ROI 98

Martech

MARCH 27, 2023

Legislation, like the GDPR and CCPA, require companies to obtain explicit customer consent before collecting and using their data. Knowledge of conversion rates, budget optimization, clickthrough rates and other performance metrics are critical. Get MarTech! appeared first on MarTech. In your inbox.

Marketing 23

Marketing ROI Cookies Conversion Rate 23