Ad Targeting Conversion GDPR MarTech 
Martech
FEBRUARY 15, 2023
In the past, the platform allowed landlords to target or exclude people from seeing their housing ads based on sensitive characteristics including race, gender and religion. When his relationship status was set to “Engaged,” he got a lot of ads for groom-to-be wedding services like venues, jewelry shops and photographers.
Martech Series
JUNE 20, 2022
What should marketers keep in mind as they look to refining their martech stack? MarTech Quote-of-the-Week! Top MarTech News of The Week: 13 th June to 17 th June. AdQuick.com and LiveRamp Partner To Enhance Outdoor Ad Targeting and Analytics. MarTech QnA with the Expert. Read More !
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Martech
MARCH 14, 2022
Ever since GDPR was rolled out in Europe back in 2016, the rules for how marketers can collect and use data have been getting stricter and stricter, but the real hammer blow will hit next year. This represents a huge change because third-party cookies have been a go-to solution for measuring digital ad performance. They shouldn’t!
Clearcode
MAY 18, 2023
As a result, governments worldwide are taking steps to protect users’ personal information online, recognizing the need to balance the benefits of ad targeting with the right to privacy. Companies would collect large amounts of user data and use it to power everything from ad targeting to measurement.
Single Grain
JUNE 25, 2021
Moving away from the targeted ads enabled by third-party cookies could replicate the drop in ad revenue and B2B MarTech companies’ share prices that followed Apple’s implementation of intelligent tracking prevention in Safari. However, as with all after-the-fact legislation, GDPR is based on the technology at the time.
Clearcode
MAY 10, 2023
I’ve been on both the AdTech side and also on the publisher side, and since the rise of GDPR, the move towards the privacy-first type of advertising has taken hold and data clean rooms aim to fill that gap. Juan Baron : No, I mean, this was a very good conversation, so thank you very much for giving me the time.
Clearcode
MARCH 21, 2023
Key features: The ad network should include the main features found in most ad networks, e.g. traffic detection and reporting systems, as well as ones that are specific to the clients it represents. Should You Build or Rent an Ad Network? What Does It Mean to Rent an Ad Network?
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