Martech

JUNE 28, 2023

Countly is an open-source analytics tool that prides itself on being a GDPR-friendly alternative to Google Analytics. It helps users understand how customers interact with their website or app by providing features such as session recordings, heatmaps, automatic tracked events, and conversion funnels. Get MarTech! In your inbox.

GDPR 112

GDPR A/B Testing MarTech Conversion 112

Martech

OCTOBER 30, 2023

The martech industry continues to experience exponential growth, with over 11,000 tools and platforms available to marketers today, according to the 2023 Marketing Technology Landscape Supergraphic. Some of these martech solutions are packed with advanced features for segmentation, individual-level targeting and AI-driven personalization.

Conversion Rate 123

Conversion Rate Cookies A/B Testing ROI 123

Martech

OCTOBER 28, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. To help out, we worked with agile expert and MarTech contributor Stacey Ackerman to develop an e-book guide so that you can lead your agile marketing team towards better agile marketing practices.

A/B Testing 106

A/B Testing Electronics GDPR MarTech 106

Martech

JANUARY 26, 2024

Conversions Are your average clickthrough rates in keeping with industry and email type standards? Is your subscription process in alignment with recent legislation, like GDPR or CPRA? The post The art of running an email strategy assessment appeared first on MarTech. Do you have a style guide for email? Does it need to be?

A/B Testing 126

A/B Testing GDPR MarTech Marketing 126

Martech

APRIL 19, 2023

The days of a CMO delegating the martech strategy to their MOps team are at an end. As vendors introduce new AI-enabled capabilities, it will require reevaluating the components of the martech stack and potentially replacing anchor systems that have been in place for a long time. This is something that is going to evolve over time.

MarTech 111

MarTech A/B Testing Marketing GDPR 111

Martech

FEBRUARY 24, 2022

Below you will find a list of 19 call analytics vendors that we profiled in the latest MarTech Intelligence Report on enterprise call analytics platforms. For information on pricing and a deeper feature breakdown, download the MarTech Intelligence Report. CallRail’s platform (via Callrail). Product overview.

Marketing 97

Marketing Healthcare Real Estate Conversion 97

Single Grain

DECEMBER 6, 2019

This automation is much more efficient and fast, which means higher conversions and lower customer acquisition costs. 4) Conversational Marketing. With all that talk about chatbots, the reality of modern marketing becomes clear: it’s more conversational. Dive Deeper: VSEO: How Voice Search and Conversational AI Are Changing SEO.

Marketing 145

Marketing SEO Conversion Audience 145