Conversion Conversion Rate GDPR MarTech 
Martech
FEBRUARY 15, 2023
Were Facebook and its martech enabled advertisers out to get him and his marriage? Legislation like GDPR in the European Union, CCPA in California, PIPL in China and LGPD in Brazil have forced companies to grow more cognizant of their data collection. The same goes for us in the martech space.
Martech
OCTOBER 30, 2023
The martech industry continues to experience exponential growth, with over 11,000 tools and platforms available to marketers today, according to the 2023 Marketing Technology Landscape Supergraphic. Some of these martech solutions are packed with advanced features for segmentation, individual-level targeting and AI-driven personalization.
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Martech
MARCH 7, 2024
In some ways, it’s GDPR all over again, with a last-minute scramble once the regulation actually came into force. In comparison to managing the digital advertising ecosystem without cookies, however, GDPR seems to have been relatively straightforward. We see great click-through rates and conversion rates from Bing.
Ad Ops Hero
MARCH 25, 2023
So conversion credit can be attributable across channels and against your organization’s spend more effectively. This is in a bid to fill conversion measurement gaps due to GDPR, CCPA, and cookie effectiveness reductions. Comprehensive Measurement Conversion Modeling is a new feature introduced by Google in Campaign Manager 360.
Martech
MARCH 27, 2023
Legislation, like the GDPR and CCPA, require companies to obtain explicit customer consent before collecting and using their data. Knowledge of conversion rates, budget optimization, clickthrough rates and other performance metrics are critical. Get MarTech! appeared first on MarTech. In your inbox.
Single Grain
APRIL 17, 2023
MarTech has become an essential component of any digital business strategy, so building a well-rounded MarTech stack is critical to drive ROI. In this blog post, we’ll take a closer look at what MarTech is, what role it plays in your company, and how you can develop a MarTech stack that works for you.
Martech Series
FEBRUARY 2, 2023
By understanding their needs and interests, you can target them with relevant and compelling messaging, increasing the likelihood of conversion. This allows you to create targeted campaigns for specific customer groups, which can result in higher conversion rates and customer satisfaction.
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