Martech Series

SEPTEMBER 16, 2022

Most organizations track site visitors’ activity to learn which paths are most popular, what content will encourage a conversion, and which parts of the site experience have the highest abandonment rate. When the data reveals a point of friction, A/B testing can identify better alternatives.

Machine Learning 110

Machine Learning A/B Testing Conversion Rate Conversion 110

Martech

FEBRUARY 23, 2024

The journey to conversion is often a marathon, not a sprint, with visitors potentially making multiple visits before opting to reveal their identity through a form fill. Testing and optimization: A continuous cycle Personalization is an ever-evolving journey, not a destination. Click here for survey Get MarTech! In your inbox.

Audience 93

Audience A/B Testing Machine Learning MarTech 93

Martech

OCTOBER 30, 2023

Today, we have machine learning algorithms, AI and a wealth of behavioral data powering hyper-personalized marketing. The martech industry continues to experience exponential growth, with over 11,000 tools and platforms available to marketers today, according to the 2023 Marketing Technology Landscape Supergraphic. The result?

Conversion Rate 116

Conversion Rate Cookies A/B Testing ROI 116

Martech

SEPTEMBER 25, 2023

How many substantive conversations with customers or potential customers did sales have at the event? Customer behavioral patterns Use AI or machine learning to extract from customer data buying patterns, patterns of returns or patterns of usage. A/B testing. Get MarTech! Data imputation. In your inbox.

Marketing 111

Marketing A/B Testing Machine Learning Finance 111

Martech Series

JUNE 16, 2022

Marketing Technology News: Trident AB Ranks As the Most-Trusted A/B Testing Tool on Shopify. Marketing Technology News: MarTech Interview with Jeffrey Ha, Chief Go-to-Market Officer at Rev. Now, with the Quantcast Platform, marketers can measure and optimize brand advertising as effectively as their direct response campaigns.

Brand Lift 84

Brand Lift Advertising Marketing Viewability 84

Martech

FEBRUARY 12, 2024

Individuals on the marketing ops team should know A/B testing principles and how they are applied to improve conversion rates, have knowledge of the budgeting process, and know measures associated with MROI (Marketing Return on Investment). The team is adept at managing technical contacts and conversations on social media.

Marketing 101

Marketing SEO A/B Testing Communications 101

Clearcode

JANUARY 22, 2023

Dynamic creative optimization (DCO) technology can increase conversions by using your customer data to create a hyper-relevant creative in real-time. The DCO tool forms a new creative out of the provided information, tests it in real-time (A/B tests), and displays the best-performing creative at scale.

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Martech

OCTOBER 18, 2023

This article explores multichannel attribution — covering tips for tracking and improving conversions across various touchpoints and actionable insights for optimizing campaigns. The basics of multichannel attribution Multichannel attribution is a term that refers to assigning credit for conversions coming from different marketing channels.

CPA 119

CPA Conversion Rate Conversion ROI 119

Martech

JULY 21, 2022

Engagement: What is your cost per click and cost per conversion? Which channels are driving the most conversions and which are driving the least? Whether you choose to A/B test, use rules, or choose Continuous Conversion to “always be testing” it can take a lot of time and resources you might not have.

Machine Learning 113

Machine Learning A/B Testing Conversion Audience 113

Martech

FEBRUARY 24, 2022

Below you will find a list of 19 call analytics vendors that we profiled in the latest MarTech Intelligence Report on enterprise call analytics platforms. The market is continually developing, and many vendors are investing heavily in AI and machine learning to expand the range of marketing and sales use cases for their solutions.

Marketing 97

Marketing Healthcare Real Estate Conversion 97

Single Grain

JULY 5, 2023

” Use Iterative Conversation: Feel free to ask follow-up questions or ask GPT-4 to go deeper into a topic. GPT-4 is capable of maintaining context within a conversation, which allows you to dig deeper into topics over the course of multiple questions. Other formats include: Lists: When you need a series of items or steps.

Marketing 52

Marketing SEO A/B Testing Pop-Up 52

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing 116

Marketing Manufacturing Communications Healthcare 116

Single Grain

DECEMBER 6, 2019

This automation is much more efficient and fast, which means higher conversions and lower customer acquisition costs. 4) Conversational Marketing. With all that talk about chatbots, the reality of modern marketing becomes clear: it’s more conversational. Dive Deeper: VSEO: How Voice Search and Conversational AI Are Changing SEO.

Marketing 145

Marketing SEO Conversion Audience 145