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The Adult Retailer Adam And Eve Embraces Machine Learning If It Means New Customers

AdExchanger

The online adult retailer Adam and Eve is tapping into machine learning to help. The post The Adult Retailer Adam And Eve Embraces Machine Learning If It Means New Customers appeared first on AdExchanger. Finding new customers is hard work.

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Google Ads announces machine learning-based attribution models in new privacy landscape

Martech

“In a move away from last-click, data-driven attribution will soon be the default attribution model for all new Google Ads conversion actions,” tweeted Ads Liaison, Ginny Marvin on Monday morning. The announcement also adds that Google will be “adding support for more conversion types, including in-app and offline conversions.

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Don’t Let Trends Distract You From Connecting With ‘Unreasonable’ Customers

Adweek

Today's marketing so often fixates on the latest trends, chasing the next novel concept--I can't be the only one fatigued by endless conversations and articles about AI and its impact on our work.

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InRule Technology Enhances Bias Detection, Empowering Greater Explainability and Lower Risk for Enterprise Machine Learning

Martech Series

New bias detection report enables users to confidently audit their machine learning models for bias at a glance with an easy-to-understand visualization. With the bias detection report, enterprise users can de-risk their machine learning programs.

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What is a conversion optimization platform?

Martech

Conversion optimization platforms (COPs) address this by enabling marketers to systematically test and personalize websites, mobile apps and other touch points to provide each user with a satisfying experience. Conversion optimization platform functionality typically includes: A/B and multivariate testing. Server-side experimentation.

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Guide to Navigating the Future of Healthcare With Conversational AI

Martech Series

To ensure healthcare organizations understand the opportunities, challenges, and best practices of developing and deploying multilingual chatbots, Welocalize has published a complimentary guide, “Navigating the Future of Healthcare with Conversational AI.”. AI powers the new generation of conversational chatbots.

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Inteligems, a Leader in Conversation Intelligence Technology Appoints Prof. Simon King as Its Chief Scientific Advisor

Martech Series

He has published extensive research in machine learning, statistical modeling and deep learning. “I am thrilled to join Inteligems® and contribute my expertise to further their progression in conversation intelligence. Simon King as Its Chief Scientific Advisor appeared first on MarTech Series.