Martech

DECEMBER 13, 2021

“Automating decisions is not a new focus for marketers and CX leaders,” said Lisa Loftis, Principal, Customer Intelligence Solutions at SAS Institute, at our recent MarTech conference. There is also a greater need for marketers to make decisions in real-time. How do marketers use this data to drive automated decision?

Contextual Clues 88

Contextual Clues Machine Learning MarTech ROI 88

Martech

MARCH 9, 2023

Users of Grammarly Free will be able to try the new product in select markets. It will also use contextual clues in texts to power revisions of drafted texts. This week, Salesforce unveiled ChatGPT integrations for sales and marketing clouds, while HubSpot kicked off an alpha version of an enhanced CRM chat assistant.

Contextual Clues 99

Contextual Clues Education MarTech Marketing 99

Martech

JUNE 23, 2023

All the ‘whats’ are loaded in an offer palette; using contextual clues and models that run in the decision engine, it figures out when the customer sees the offer.” “I came through the XO Communications acquisition by Verizon, ” said marketing tech strategist Marsans. “When Verizon 2.0

Contextual Clues 89

Contextual Clues Machine Learning Conversion Education 89

Single Grain

FEBRUARY 6, 2023

TikTok is one of the hottest social media marketing platforms right now. Marketers who want to reach these younger audiences know that they need to be on TikTok, and a key part of a successful TikTok campaign is to find your way onto the “For You” page (FYP). We’re going to answer all that and more.

Contextual Clues 52

Contextual Clues Audience Media Marketing 52