Martech Series

JULY 14, 2022

These data veterans aim to provide excellence in software development and evangelize its thought-leading position for data infrastructure software. This reinforces RightData’s commitment to the market and capitalizes on its recent Series A investment from Level Equity.

Pharmaceuticals 111

Pharmaceuticals Machine Learning Healthcare MarTech 111

Martech Series

NOVEMBER 21, 2022

Marketing Technology News: StoryFile Named CES 2023 Innovation Awards Honoree. “As As the industry continues to prepare for a cookieless digital landscape, publishers need a solution that enables maximized first-party data, while preserving consumer value and trust”.

Demand Side Platform 84

Demand Side Platform Fill rate Machine Learning Data Management Platform 84

Martech Series

FEBRUARY 22, 2023

With the cost of a data breach averaging nearly $10 million in the U.S., organizations can’t afford the risk of their data getting into the wrong hands – intentionally or unintentionally,” said Steve Woodward, principal inventor, and Chief Innovation Officer at DryvIQ. DryvIQ’s A.I.

Machine Learning 87

Machine Learning MarTech Marketing Data Management Platform 87

Clearcode

MARCH 16, 2022

Ever since the beginning of digital advertising and marketing, data has played a key role in the creation and optimization of campaigns. While data platforms like DMPs and CDPs provide many data-management functionalities, adding a data lake to your tech stack can provide you with many more business advantages.

Machine Learning 52

Machine Learning Data Management Platform MarTech Advertising 52

Martech Series

JANUARY 12, 2023

Marketing Technology News: MarTech Interview With Rachel Kavanagh, CMO at Siren. With this collaboration, organizations utilizing both Scan-Optics and UKG will be able to convert and digitize paper documents, seamlessly transferring existing data from legacy HRIS systems into UKG Pro Document Manager.

Machine Learning 93

Machine Learning MarTech Marketing Data Management Platform 93

Martech

OCTOBER 19, 2022

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. How big is the programmatic advertising market? In the U.S.,

Advertising 110

Advertising Marketing Ad Exchange Retail 110

Martech Series

DECEMBER 22, 2022

The new course, entitled ‘Review Manager’, primarily targets legal professionals who are responsible for the oversight of document review projects. Course topics include: Marketing Technology News: MarTech Interview with Michael Luckhoo, Co-Founder, Cirus Foundation. “We

Machine Learning 52

Machine Learning Education MarTech Marketing 52

Martech Series

JUNE 16, 2022

Account-based marketing leader’s latest product updates further help B2B marketers turn insight into action and prove marketing ROI. RollWorks Personalization: Platform Enhancements and Pricing. Marketing Technology News: Getty Images Revolutionizes Visual Communications with VisualGPS Insights Launch.

Machine Learning 91

Machine Learning Cookies ROI Communications 91

Martech Series

JULY 18, 2022

Our technology will help Sober Peer securely manage the sensitive data required to accurately represent patients’ digital twins, instilling a necessary layer of trust to the digital patient experience,” said Frank Ricotta, CEO & Founder of BurstIQ. Marketing Technology News: MarTech Interview with Debjani Deb, CEO at ZineOne.

Healthcare 84

Healthcare Machine Learning Impressions MarTech 84

Martech Series

AUGUST 29, 2022

Alation pioneered the data catalog market, and combines machine learning with human insight to successfully tackle even the most demanding challenges in data and metadata management. Marketing Technology News: Cavrnus, The Ultimate Metaverse Builder Platform, New Release Pushes the Limits of Creation.

Machine Learning 66

Machine Learning MarTech Conversion Marketing 66

Martech Series

JUNE 20, 2022

Marketing Technology News: ENGINE in the US, Europe, and Australia Rebrands to Big Village, Pioneering the Future of Global…. As a result of the electricity used by the millions of servers that power real-time bidding, machine learning, identity management, and beyond, digital advertising has been shown to have a meaningful carbon footprint.

Machine Learning 79

Machine Learning Ad Tech Impressions Agency 79

Martech Series

JANUARY 12, 2023

This recognition follows the company’s recent announcement that it has expanded its TigerGraph Cloud offering with new features that equip users with a comprehensive, streamlined approach to deploy and maintain multiple graph database solutions with visual analytics and machine learning tools. for the Use Case Data Lake and 3.26

Machine Learning 73

Machine Learning Healthcare MarTech Marketing 73

Clearcode

JANUARY 22, 2023

Marketers can achieve this by collecting vast amounts of data containing information about their customers’ behavior, location, and topics currently of interest to create effective ad campaigns. Marketers can utilize DCO tools across the marketing funnel. Does Dynamic Creative Optimization Use Third-Party Cookies?

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Martech Series

JUNE 27, 2022

Marketing Technology News: Defy Dimensions With Shutterstock’s 3D Gallery Experience Powered by Turbosquid at Cannes Lions. ” This is made possible through the company’s customer journey analytics and orchestration capabilities across its platforms, including Pointillist® by Genesys and Genesys Predictive Engagement.

Machine Learning 52

Machine Learning MarTech Conversion Marketing 52

Automatad Inc.

NOVEMBER 23, 2023

They have valuable user traffic and customer data, which can be accessed by the brands and services to reach their targets. Advertisers: Brands, services, and marketers are a few examples of advertisers. They reach their target audience by displaying ads on the website or app with potential traffic and user data.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. But, there is another reason marketers are taking a fresh look at these technologies. How is adtech changing the marketing landscape? What is adtech?

First-Party Cookies 114

First-Party Cookies Cookies Impressions Ad Exchange 114

Clearcode

AUGUST 8, 2023

Another benefit of adopting these technologies is providing a competitive edge in a privacy-conscious market. PETs for Ad Networks Ad networks have several privacy-enhancing technologies at their disposal to ensure user data protection. To aggregate and analyze user data (e.g.,

Ad Server 52

Ad Server Ad Exchange Demand Side Platform Ad network 52

Clearcode

SEPTEMBER 20, 2023

The rising demand for programmatic advertising among advertisers is driving market growth. The DSP market exclusively was valued at $20.77 In this blog post, we cover their main reasons for developing this AdTech platform. Table Of Contents Key Points What Is a Demand-Side Platform and What Is It For? billion by 2029.

Demand Side Platform 99

Demand Side Platform Ad Exchange Ad Inventory Impressions 99

Martech Series

JUNE 22, 2022

Today’s announcement includes several key updates to the platform which will give organizations added capabilities to drive better business decisions, increase business agility and improve the customer experience. Marketing Technology News: Cavai Appoints Mats Persson as CEO. Director, Enterprise Data Platform, Advarra.

Machine Learning 81

Machine Learning Healthcare ROI MarTech 81

Martech Series

JUNE 29, 2022

Marketing Technology News: Digital Samba Named the Best Overall Video Conferencing Solution of 2022. Astra Streaming + Astra DB = the open data stack for real-time apps. Astra Streaming is a core component of DataStax’s open data stack for real-time applications.

Machine Learning 85

Machine Learning MarTech Data Management Platform Media 85

Clearcode

SEPTEMBER 11, 2023

While there are hundreds, if not thousands, of ready-to-use DSPs on the market, it sometimes makes more business sense for a company to build their own custom DSP. Provide companies with more control over their data and the media-buying process.

Demand Side Platform 97

Demand Side Platform Ad Exchange Impressions Ad Targeting 97

Martech Series

JUNE 6, 2022

Marketing Technology News: Hootsuite Announces Integration with TikTok, Empowering Customers To Be Fearless Through Video. Automation for faster decisioning: Pipl Trust leverages AI with machine learning to provide a simple score that significantly reduces the need for data and signals orchestration from multiple vendors.

Machine Learning 91

Machine Learning eCommerce Retail MarTech 91

Martech Series

NOVEMBER 28, 2022

Using a guided interface, customers can load and combine data in their data warehouse for holistic insights into their business without having to build a custom solution. Marketing Technology News: MarTech Interview with Jill Ransome, CMO at Jitterbit.

Machine Learning 86

Machine Learning MarTech Data Management Platform Marketing 86