Martech

NOVEMBER 8, 2021

The marketing ecosystem is transforming at a rapid pace. Many marketers have moved their campaigns online to keep up, but connecting the data from many channels requires an optimized digital experience strategy. That’s why so many marketing teams are looking for new ways to collect and act on data.

Entertainment 97

Entertainment Marketing Data Management Platform Demand Side Platform 97

Martech Series

OCTOBER 18, 2022

ActionIQ, the leader in customer experience (CX) solutions that deliver actionable insight from customer data, announced its CX Hub for Acquisition Marketing, a powerful solution that allows advertisers and marketers to prospect and acquire new customers in a world without third-party cookies.

Demand Side Platform 78

Demand Side Platform Data Management Platform Marketing Cookies 78

Martech Series

SEPTEMBER 23, 2022

Spectra Logic , a global leader in data management and data storage solutions, announced a collaboration with the iRODS Consortium to create a joint solution built upon Spectra Vail® software, Spectra BlackPearl® S3 storage and the iRODS data management platform.

Data Management Platform 73

Data Management Platform MarTech Marketing 73

Martech Series

AUGUST 23, 2022

Parablu , an award-winning provider of endpoint data protection solutions, announced that they have broadened their partnering efforts with Cohesity, a leader in next-gen data management. Marketing Technology News: Cavrnus, The Ultimate Metaverse Builder Platform, New Release Pushes the Limits of Creation.

Data Management Platform 94

Data Management Platform MarTech Marketing 94

Martech Series

NOVEMBER 20, 2022

Marketing Technology News: Simplio3D Launches a New Augmented Reality Module Aligned with the Latest Technologies. To process the data, the DSP providers often use external services of data management platforms (DMP) and customer data platforms (CDP). Viewability Tracking.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

Martech

APRIL 11, 2022

It’s not uncommon for marketers to claim “consistency is key.” With third-party cookies phasing out of key browsers, marketers are shifting targeting strategies to adopt new ways to drive performance. Digital marketing has opened the door to vast amounts of data. Processing.Please wait.

Marketing 105

Marketing Banner Machine Learning ROI 105

Martech

SEPTEMBER 27, 2021

Privacy and consent are more important than ever in digital marketing since the advent of GDPR and CCPA, leading marketers at today’s biggest brands to change how they interact with customers. Watch the full presentation from MarTech here (free registration required). But how do marketers build trust?

Data Management Platform 118

Data Management Platform GDPR MarTech ROI 118

Martech

JANUARY 3, 2022

Data privacy is arguably the most pertinent topic in marketers’ minds these days. Adhering to data ethics laws puts marketers on the right side of the legal battle and improves customer satisfaction levels by giving them what they want. Adhere to data ethics within our privacy landscape. Image: Acoustic.

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Marketing MarTech GDPR Healthcare 139

Martech Series

DECEMBER 14, 2022

Komprise Hypertransfer also strengthens security and defense against ransomware by not accessing cloud file storage over the network during data migrations, since data transfers from source to target over private channels. Marketing Technology News: MarTech Interview With Alex Song, CEO and Founder at Proxima.

Data Management Platform 84

Data Management Platform Electronics MarTech Marketing 84

Martech Series

FEBRUARY 8, 2023

TapClicks , the leading provider of unified marketing operations, analytics and reporting solutions for media companies, digital marketing agencies, brands, franchises, and HIPAA covered entities, announced the official opening of its New York sales and support office, at 315 Madison Ave, Suite 3012, New York, NY 10017.

Data Management Platform 77

Data Management Platform MarTech Agency Marketing 77

Martech Series

AUGUST 29, 2022

Layer 0 blockchain innovator Geeq has signed a strategic partnership with data management platform Rowbot, enabling easier, safer solutions for enterprise data. New strategic partnership combines data validation with automated data management. The post Data Complexity Untangled by Rowbot.io

Data Management Platform 52

Data Management Platform MarTech Marketing 52

Martech Series

OCTOBER 25, 2022

Indeed, the company already supports many large retail brands across all their jurisdictions with one well-known high street retailer using the platform across all 51 countries and territories in which they operate. Marketing Technology News: MarTech Interview with Andrew (Andy) Kieffer, CEO of Voxfeed.

Data Management Platform 86

Data Management Platform Impressions Conversion Rate eCommerce 86

Martech

JANUARY 28, 2022

Tristan Silhol, senior manager of consulting at data company Artefact, recently worked with hygiene, health and nutrition CPG company Reckitt to revitalize their marketing campaigns. Their goal was to move Reckitt from a mass-market marketing approach to more personalized customer targeting. Source: Tristan Silhol.

Marketing 119

Marketing Audience MarTech Fashion 119

Martech

NOVEMBER 28, 2022

Marketers are hoping more data sources will translate into better quality data. The average number of sources used by marketers grew by 50% from last year to this, according to a new Salesforce study. This comes at a time when multiple studies show marketers losing faith in their data. Get MarTech!

Marketing 114

Marketing Cookies MarTech Data Management Platform 114

Martech Series

JANUARY 18, 2023

“Cloudian’s cloud-native data management software lets our customers simplify operations and creates new opportunities to derive value from data.”. Marketing Technology News: MarTech Interview with Lisa Chaikin, Group Marketing Director at Awin.

Data Management Platform 77

Data Management Platform Healthcare Manufacturing MarTech 77

Martech

NOVEMBER 3, 2022

The end of the third-party cookie doesn’t have to be the end of getting good, useful data. Here are six tactics marketers can use with first-party and zero-party data to keep marketing automation programs working. Dig deeper: Marketers should care about consumer privacy. First-party vs. third-party data.

First-Party Cookies 109

First-Party Cookies Cookies Marketing MarTech 109

Martech Series

JULY 14, 2022

Optimize Insights’ customizable dashboards and visualizations answer critical subscription management questions and provide market data management reporting. Optimize Insights sits at the heart of TRG Screen’s new Optimize platform, launched in 2020.

Marketing 94

Marketing MarTech Data Management Platform 94

Martech

MARCH 25, 2022

The IDMC for Retail version is Informatica’s first step in building industry-specific cloud data management platforms. To navigate this transition, marketing teams will look to data management to bridge data silos and build out hyper-personalized experiences, which the IDMC for Retail platform promises to deliver.

Retail 101

Retail Data Management Platform Education MarTech 101

Martech

JANUARY 11, 2022

But ensuring the partnership is successful has called for a lot more than Irish luck, it’s taken a sophisticated mix of integrated marketing and data management. Retooling a marketing strategy during the recovery. Investing in marketing technology. Launching Ireland on IMAX.

Marketing 93

Marketing Data Management Platform Retargeting Media 93

Martech

JULY 12, 2023

IAB Tech Lab has released a finalized first version of guidance and standards for data clean rooms (DCRs). The emerging technology is used by marketers to securely enhance first-party data and help activate this data in campaigns. This helps make the DCR options on the market more interoperable. Get MarTech!

Marketing 89

Marketing Audience MarTech Media 89

Martech

JUNE 1, 2022

Zeta Global has announced that its Zeta Marketing Platform (ZMP) will become available in the Amazon Web Services Marketplace. Zeta has set itself the target of overtaking other major marketing cloud platforms such as Adobe, Oracle and Salesforce by 2025. Get the daily newsletter digital marketers rely on.

Marketing 86

Marketing MarTech Data Management Platform 86

Digiday

FEBRUARY 28, 2023

Marketers are increasingly hemmed in by the rising tide of privacy laws across the globe, plus multinational corporates’ preference for a tighter grip on the technology they use forcing them to seek flexibility.

Cookies 79

Cookies Marketing Demand Side Platform Ad Server 79

Martech Series

JUNE 15, 2022

AvePoint , the most advanced SaaS and data management platform provider, announced the addition of data recovery capabilities for Microsoft Azure. Marketing Technology News: Docusign Bolsters Leadership Team in Push Toward Enabling the Anywhere Economy.

Data Management Platform 86

Data Management Platform MarTech Marketing 86

Martech Series

JUNE 9, 2022

The San Diego-based market research startup added a new algorithm called Idea Pool Manager into their smart survey platform. This implementation acts as the gearbox to their AI Open-End technology, delivering clean and useful data summaries to researchers. The post GroupSolver, Inc.’s

Marketing 94

Marketing MarTech Conversion Data Management Platform 94

Martech Series

OCTOBER 13, 2022

Marketing Technology News: Zappi Recognized for Best-in-class Company Culture. Marketing Technology News: MarTech Interview With Varun Sharma, Vice President, APAC & Japan at Emplifi.

Data Management Platform 78

Data Management Platform MarTech Media Marketing 78

Martech Series

AUGUST 26, 2022

AvePoint, the most advanced SaaS and data management platform provider, announced its newly established $100 million SGD international R&D Hub in Singapore, which will act as a major hub within the company’s worldwide R&D network and foster local talent to support the growing global demand for B2B SaaS solutions.

Data Management Platform 85

Data Management Platform Education MarTech Marketing 85

Martech Series

JANUARY 10, 2023

IT leaders can now reduce sprawl, seamlessly set and manage an environment strategy, and protect business-critical data, apps, and flows – without slowing down Power Platform adoption – with the AvePoint Confidence Platform. Marketing Technology News: Win The Battle For Customer Engagement This Holiday Season.

Data Management Platform 79

Data Management Platform MarTech Marketing 79

Martech

OCTOBER 19, 2022

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. How big is the programmatic advertising market? In the U.S.,

Advertising 113

Advertising Marketing Ad Exchange Retail 113

Martech Series

NOVEMBER 21, 2022

Marketing Technology News: StoryFile Named CES 2023 Innovation Awards Honoree. “As As the industry continues to prepare for a cookieless digital landscape, publishers need a solution that enables maximized first-party data, while preserving consumer value and trust”.

Demand Side Platform 84

Demand Side Platform Fill rate Machine Learning Data Management Platform 84

Martech

DECEMBER 18, 2023

This is the second of two articles exploring data silos in marketing. Every company has issues with siloed data. If marketing is to be responsible for customer data, then marketing must insist that it is responsible for this wherever it exists in the company. Why are we doing this data program?

MarTech 143

MarTech Communications Marketing Data Management Platform 143

Martech Series

AUGUST 8, 2022

In addition, Ostoya is also tasked with driving TripleLift’s go-to-market privacy strategy, which is central to the company’s first-party data solutions, a result of their recent acquisition of award-winning data management platform, 1plusX. “TripleLift is in a high growth period. .”

Data Management Platform 52

Data Management Platform MarTech Marketing Advertising 52

Martech

JANUARY 14, 2022

We were sitting on an outdated digital infrastructure — there wasn’t much there,” Moses said in his presentation at our MarTech conference. “We Moses and his marketing team worked with customer data platform Treasure Data to develop a robust customer experience strategy. Looking to take control of your data?

Data Management Platform 126

Data Management Platform MarTech Audience Conversion 126

Martech

JUNE 22, 2023

Data clean rooms (DCRs) are an emerging technology that enables marketers to combine data sets with those from other parties to reach customers more effectively in a privacy-compliant way. As the technology evolves, marketers are using DCRs in an increasing number of use cases. Get MarTech! In your inbox.

Ad network 105

Ad network MarTech Audience Marketing 105

Martech Series

JULY 14, 2022

These data veterans aim to provide excellence in software development and evangelize its thought-leading position for data infrastructure software. This reinforces RightData’s commitment to the market and capitalizes on its recent Series A investment from Level Equity.

Pharmaceuticals 111

Pharmaceuticals Machine Learning Healthcare MarTech 111

Martech Series

DECEMBER 2, 2022

Angela Wilbraham, CEO at A-Team Group and host of the Data Management Insight Awards Europe 2022, commented: “These awards recognize leading providers of data management solutions, services and consultancy to capital markets participants in Europe. Marketing Technology News: Is Your Inbox Riddled With Scams?

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MarTech Marketing Data Management Platform 91

Martech Series

AUGUST 22, 2022

BigID , the leading data intelligence platform that enables organizations to know their enterprise data and take action for privacy, security, and governance, announced AI automation & auto-classification designed to accelerate data governance and data management.

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MarTech Marketing Data Management Platform Communications 90

Martech Series

JULY 6, 2022

Displayce, a French start-up created in 2014 and exclusively dedicated to the purchasing and optimisation of DOOH campaigns, is the leading French programmatic platform in terms of the technology, expertise and number of digital displays proposed throughout the world, with more than 600,000 screens in over 50 countries.

Advertising 52

Advertising Data Management Platform Demand Side Platform Media 52