Martech

MARCH 25, 2024

For martech professionals salaries are good and promotions are coming faster, unfortunately, layoffs are coming faster, too. That’s according to the just-released 2024 Martech Salary and Career Survey. More than half of the marketing technology professionals said churn increased in the last year. Get MarTech!

MarTech 126

MarTech Marketing Media 126

Martech

APRIL 11, 2024

A marketing campaign using AI to help dogs in shelters get adopted? image via PEDIGREE and Nexus Studios Now, here are this week’s AI-powered martech releases and news: Dovetail’s Channels takes large volumes of customer feedback and uncovers patterns in real-time. Fuel for your marketing strategy. EXL and Quilt.AI

MarTech 107

MarTech Audience Marketing Advertising 107

Martech

MAY 22, 2023

Marketing budgets remain flat in 2023 having failed to climb back to pre-COVID levels. That’s one takeaway from Gartner’s latest CMO Spend and Strategy survey unveiled at the Gartner Marketing Symposium and Xpo in Denver. The state of martech spend. this year Catalytic marketing.

MarTech 104

MarTech Marketing SEO Search Advertising 104

Martech

APRIL 23, 2024

Have you sensed that your martech solution or vendor is losing interest? Marketers understand that not all of their relationships are perfect. However, your vendor could begin tailoring their solutions to a smaller market. Dig deeper: A 5-step guide to retiring martech tools without disrupting operations 2.

MarTech 82

MarTech Affiliates Marketing Media 82

Chief Martech

JANUARY 1, 2024

I expect this will be a transformative year in martech. The Martech for 2024 report we published last month ( video presentation ) covered several of the major trends underway, such as aggregation and composability in stacks — especially in the data layer with cloud data warehouses, lakehouses, and lakes. Welcome to 2024!

MarTech 109

MarTech SEO Marketing Social Advertising 109

Martech

JUNE 26, 2023

We live in a digital marketing world. But even in this moment of digitally-driven marketing initiatives, a surprising trend is re-emerging: in-person event marketing. Marketing today is driven by online reputation, social media community management, SEO, and digital media. Why even consider event marketing?

MarTech 108

MarTech Marketing Audience SEO 108

Martech

APRIL 12, 2024

This is particularly true when building a martech stack or developing content, for example, where a program-based approach can ensure that all aspects are considered and properly integrated. For many CMOs and marketing organizations, programs are becoming powerful tools for aligning diverse initiatives and driving strategic objectives.

MarTech 111

MarTech ROI Marketing Media 111

Martech

MARCH 26, 2024

The digital era has revolutionized how organizations interact with consumers and transformed the role of martech teams. Once perceived primarily as technical support, martech teams are now central figures in strategic decision-making. Martech’s influence needs to extend beyond marketing.

MarTech 102

MarTech Conversion Rate Finance Conversion 102

Martech

JANUARY 18, 2024

Does your organization’s martech stack resemble a disjointed patchwork of tools and platforms? Let’s explore how integrating your martech platforms and tools can enhance your marketing strategy and drive meaningful business growth. Building strong collaborations, especially between the marketing and IT teams.

MarTech 113

MarTech Conversion Rate eCommerce Conversion 113

Martech

MARCH 26, 2024

Fewer resources and more stress cut into martech professionals’ job satisfaction this year, according to the 2024 Martech Salary and Career Survey. Overall job satisfaction remains high — two-thirds of martech professionals at every level say they are “extremely” or “somewhat” satisfied. Get MarTech! In your inbox.

MarTech 109

MarTech Marketing 109

Martech

FEBRUARY 29, 2024

“Do more with less” is a popular theme in marketing today. Including this phrase in your 2024 marketing plan deck may prompt at least one team member to start job hunting. Dig deeper: How experimental marketers can drive martech utilization 2. Reduction of budget with no reduction in expected results. In your inbox.

MarTech 113

MarTech Marketing 113

Martech

MARCH 29, 2023

A “more is better” notion in marketing technology results in cluttered and inefficient stacks, overspending, underutilization and poor ROI. It’s time to prioritize a strategic and holistic view of your company’s martech stack and create a lean, efficient, results-driven marketing technology infrastructure.

MarTech 110

MarTech Marketing ROI Information Technology 110

Martech

NOVEMBER 28, 2023

But even as 2023 gives way to 2024, unexpected and unexplainable things remain in the air for businesses and their marketing teams. It’s often the case that marketing is among the first areas of an organization to be impacted by job cuts, and that seemed to hold true this time around. Is it a skill that marketers need to master?

MarTech 108

MarTech Marketing Retail ROI 108

Martech

FEBRUARY 26, 2024

Justin Sharaf, founder of marketing services and consulting company GIR Consulting, has put together a fantastic panel for the upcoming MarTech Conference. Q: How far along should marketing operation teams already be in preparing to use AI and gen AI? Get MarTech! In your inbox.

MarTech 100

MarTech Marketing 100

Martech

MARCH 14, 2024

One central theme of the MarTech Conference (coming up Tuesday and Wednesday next week) is how to use the amazing array of tools now available, from AI to data analytics, to actually enhance customer experience. Get MarTech! The post Q&A with Alicia Arnold: The MarTech Conference appeared first on MarTech.

MarTech 107

MarTech Conversion Marketing 107

Martech

JUNE 7, 2023

More than half of the marketing technology used by small and medium-sized businesses (SMBs) is redundant, according to a new survey. SMBs spend approximately $43,500 annually on martech it seldom uses, according to the report by Capterra, an online marketplace for business technology. Get MarTech! Why we care. What’s causing it?

MarTech 105

MarTech Marketing ROI 105

Martech

JANUARY 23, 2024

A multi-year martech boom is underway. Global martech spend is projected to surpass $215 billion annually by 2027, up from $131 billion in 2023, according to a Forrester forecast. Last year, spend increased 10.9%, according to the report, Global Martech Software Forecast, 2023 – 2027. over the coming years. Why we care.

MarTech 108

MarTech Marketing 108

Martech

FEBRUARY 22, 2024

This is supposed to provide visibility into the impact brand, word of mouth, social media, and other difficult-to-track marketing efforts have on generating leads, providing a more complete picture of marketing performance. It’s Call Reporting offers brands more precise marketing automation capabilities. Get MarTech!

MarTech 101

MarTech Machine Learning SEO CPA 101

Martech

AUGUST 11, 2023

The results of the 2023 MarTech Replacement survey are in. In addition to the now predictable first place for marketing automation among solutions replaced — and cost now holding a close second place among reasons for replacements — we saw an interesting development in who advocates for replacements. Get MarTech! Why we care.

MarTech 98

MarTech Marketing 98

Martech

MARCH 7, 2024

And now, this week’s AI-powered martech releases: Upstream Works’ Omni AI Hub has a suite of standardized AI capabilities for on-premise, cloud and hybrid contact centers. Bazaarvoice’ s HarmonyAI streamlines content creation and discovery for marketers and social media teams. Get MarTech! In your inbox. In your inbox.

MarTech 103

MarTech Conversion Communications Media 103

Martech

SEPTEMBER 8, 2023

Not strictly martech, but interesting. Here are other new AI-powered martech features from the past seven days: Mailchimp’ s Intuit Assist helps users generate content, personalize marketing, and learn faster. Get MarTech! The post This week’s AI-powered martech releases appeared first on MarTech.

MarTech 123

MarTech Audience Marketing Media 123

Martech

SEPTEMBER 26, 2023

Martech is a lot more than marketing technology. “It It doesn’t really reduce to a collection of platforms and apps and APIs,” MarTech’s editorial director Kim Davis said in his keynote address for The MarTech Conference. Martech is really at the intersection of technology, strategy and people, he said.

MarTech 122

MarTech Food ROI Marketing 122

Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth. Which key goals will your marketing efforts affect?

MarTech 104

MarTech eCommerce Conversion Rate Healthcare 104

Martech

OCTOBER 19, 2023

You are very much not alone: 70% of marketers feel inundated by the rapid pace of AI’s development and incorporation into their marketing strategies, according to a survey by SOCi. Nearly half (44%) said the frequent introduction of new AI tools and applications causes more confusion than assistance in their marketing activities.

MarTech 120

MarTech Audience Conversion Marketing 120

Martech

MARCH 14, 2024

Here are this week’s AI-powered martech releases: xSession AI’s AI Incentive Optimization is a tool for ecommerce retailers that autonomously manages on-site promotions in real-time, aiming to increase promotional yield or revenue without using consumer personal data. Get MarTech! In your inbox.

MarTech 118

MarTech eCommerce Retail Marketing 118

Martech

DECEMBER 21, 2023

It is a content engine that helps marketers accelerate the go-to-market (GTM) process by creating targeted and personalized campaign experiences at scale. The integration can create hundreds of thousands of email videos in minutes, improving digital marketing and customer experience outcomes. Get MarTech! In your inbox.

MarTech 121

MarTech Audience Conversion Marketing 121

Chief Martech

NOVEMBER 7, 2023

Want to know what 2024 has in store for martech? I mean real-world, fact-based, happening-now trends that will inform your marketing operations and technology strategy for the next 12 months. On December 5, Frans Riemersma and I will release a 50+ page report on Martech for 2024. All we want for martech is you.

MarTech 110

MarTech Entertainment Marketing 110

Martech Series

JULY 26, 2022

Improved marketing performance management processes can allow marketers to optimize future spends and budgets while also ensuring better martech choices and investments. Evaluating the success of marketing initiatives serves businesses several advantages. Enables Better MarTech Choices. Let’s dive into a few.

ROI 90

ROI MarTech Marketing Audience 90

Martech

DECEMBER 1, 2023

AWS has announced an expansion to its program to help advertisers and marketers find competent partners with solutions built on AWS. Within the AWS ecosystem, it should be helpful for advertisers and marketers to be able to identify partners with independent, third-party accreditation. Martech partners. Get MarTech!

MarTech 94

MarTech Audience Advertising Marketing 94

Martech

DECEMBER 8, 2022

“Enterprises have been in kind of a replacement mood,” said Tony Byrne, founder of Real Story Group, at The MarTech Conference. That’s what our latest MarTech Replacement Survey showed. Dig deeper: 16 marketing automation platforms your organization should consider. Get MarTech! CDP replacements. In your inbox.

MarTech 77

MarTech Marketing Fashion Media 77

Martech

FEBRUARY 15, 2024

First, up are these findings from the PR person at GetResponse: Nearly 30% of marketers are not using AI in their marketing processes and don’t plan to. Around 22% say they’re considering exploring AI-powered tools in this year’s marketing campaigns. The post AI-powered martech releases and news: Feb.

MarTech 104

MarTech CPC Affiliates Conversion 104

Martech

OCTOBER 9, 2023

I was also able to interact with my fellow colleagues, catching up on all the pertinent issues affecting marketing and creative management. It’s my pleasure to report that martech is so alive and that we still need digital asset management (DAM) platforms to be the core of all we do in those efforts.

MarTech 123

MarTech Communications Marketing 123

Martech

MARCH 11, 2024

Martech has exploded in recent years, with over 11,000 solutions available to help marketers automate and optimize operations. However, much of this martech stack is designed to convert prospects into leads and track them through the marketing funnel. We might have a decent operation for the 5% of in-market prospects.

MarTech 93

MarTech Conversion Cookies Brand Awareness 93

Martech

FEBRUARY 2, 2024

The allure of martech can be deceptive. More than the financial commitment, you need to evaluate your marketing goals, along with the expertise to integrate these tools seamlessly with your existing systems and the ability to make sense of the data they provide. Are your martech investments truly paying off? Think about it.

MarTech 101

MarTech Shipping Communications Marketing 101

Martech

MARCH 19, 2024

How do we as marketers meet those expectations and set our brands apart?” ” asked Talisha Padgett, Microsoft’s general manager, martech platforms and AI, in her keynote kicking off Day 1 of The MarTech Conference. Generating more leads with genAI Marketers should adopt an experimental attitude toward new AI tools.

MarTech 110

MarTech Marketing Audience 110

Martech

OCTOBER 12, 2023

And now, here are this week’s AI-powered martech releases, features and enhancements. Optimizely ’s Optimizely One is a new operating system for marketing practitioners built on its digital experience platform. It embeds both native and external AI capabilities into the entire marketing lifecycle. Get MarTech!

MarTech 119

MarTech eCommerce SEO Impressions 119

Martech

AUGUST 31, 2021

Ever since we coined the phrase “ MarTech is marketing ” in 2019, it has only become clearer to us that the art of building brand, prospects and customers today cannot be separated from the tools we use to power those activities. The survey found homegrown platforms were often displaced by commercial, out-of-the-box applications.

MarTech 123

MarTech Marketing 123