Martech
MARCH 15, 2023
Event marketing is where the sizzle and the steak come together in real time. Whether in person or virtual, it’s as live action as marketing gets. David Adler David is CEO and founder of BizBash , the event marketing news site he started in 2000. Event marketing
Martech
FEBRUARY 14, 2023
Artificial intelligence is being incorporated in virtually every martech application and impacting the customer journey at every stage of the funnel. For marketers looking to make sense of the rapid evolution of AI, we suggest following these experts.
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Martech
JANUARY 4, 2023
B2B marketing is as direct and personalized as it gets. Here’s our list of the top B2B marketers to follow. Great tagline: “Because no one goes to school for B2B Marketing.”) Company: Heinz Marketing. Blog: Matt on Marketing. Company: TopRank Marketing.
Martech
JANUARY 26, 2023
Marketing operations is what makes the magic happen. These are the folks who see that your martech stack doesn’t get stuck. Darrell Alfonso Darrell is director of marketing strategy & operations at Indeed and the former global marketing ops leader for AWS.
Martech
DECEMBER 5, 2022
Email marketing isn’t easy. To help you, we’ve put together the list of email marketers who always know the best practices and latest developments. With more than 20 years of experience in digital marketing, Jen has done it all. Ryan is truly an old-hand at email marketing.
Martech
MARCH 29, 2023
A “more is better” notion in marketing technology results in cluttered and inefficient stacks, overspending, underutilization and poor ROI. Making data-driven decisions on eliminating existing or implementing new martech solutions. Marketing automation Marketing technology
Martech Series
FEBRUARY 16, 2023
Tweet How will video trends impact the future of influencer marketing? And as marketers try to tighten their process, what can they do to re-evaluate the usage of their martech to drive ROI? And with marketing, it’s no different.
Chief Martech
MARCH 4, 2023
We’re busy working on the 2023 edition of the martech landscape (interactive version at martechmap.com ) that will be released on #MartechDay, May 2. The number of weekly martech-related product launches on Product Hunt and new funding announcements on TechCrunch continues unabated.
Martech
JUNE 15, 2022
During my MarTech Master Class workshop, “ The Right Way to Buy Marketing Technology ,” I received a very interesting question from a participant. What five things do you think will remain unchanged about marketing technology in the next ten years? Highly-fragmented markets.
Martech
MARCH 13, 2023
Some 60% of businesses are increasing their spending on martech this year, according to a study by Clevertouch Marketing and the University of Southampton. of these businesses say their martech stack is fully integrated and can pass data seamlessly between solutions. Get MarTech!
Martech
OCTOBER 4, 2022
Martech capabilities are increasing but marketers are making less use of them. Just 42% of marketers say they are utilizing all the capabilities of their martech stack, according to a new report from Gartner. Dig deeper: The secret to building a useful martech stack.
Martech Series
OCTOBER 3, 2022
Scott Leatherman, Chief Marketing Officer at Veritone chats about the increasing impact of AI in marketing technology and what today’s marketers need to focus on to drive overall brand growth and ROI. __. We have a best-of-breed MarTech strategy. Tweet.
Martech Series
NOVEMBER 8, 2022
With the emergence of physical to digital marketing technology, brands are zeroing in on tools that drive measurable engagement. Experiential marketing made a splashy comeback in 2022. Marketers can easily view statistics right from Tapple’s dashboard, including: Conversion rates.
Martech Series
SEPTEMBER 13, 2022
Often times, smaller business marketing teams may compare their marketing and martech budgets to enterprise teams, citing their counterpart’s larger budgets being a fuel to a more successful marketing ROI. Adapting a more Stringent Marketing Measurement Strategy.
Martech
NOVEMBER 22, 2022
Many discussions lately have been about how complex the martech stack has become. In my last article , I referenced a recent survey saying more than 60% of B2B marketers described their martech stack as too complex, with one in five saying it’s “more complex than a black hole.”
Chief Martech
JUNE 13, 2022
Half of martech and marketing ops professionals received a promotion in the past year. More accurately, half of the 426 respondents to our 2022 Martech Career Survey , run in collaboration with the team at MarTech.org, reported receiving a promotion within the past 12 months.
Chief Martech
APRIL 12, 2022
It’s an awards program that invites marketers to share a single slide illustrating their martech stack — the different apps and platforms they use and how they conceptualize them working together. Different roles within marketing will use different tools.
Martech Series
FEBRUARY 1, 2023
Prior to Heap I was in product marketing with Tier 1 Financial Solutions in which I was responsible for product positioning and go-to-market strategy and execution. When integrating martech to marketing processes: what do you feel B2B marketing leaders need to pay more attention to?
Martech
DECEMBER 8, 2022
“Enterprises have been in kind of a replacement mood,” said Tony Byrne, founder of Real Story Group, at The MarTech Conference. That’s what our latest MarTech Replacement Survey showed. Dig deeper: 16 marketing automation platforms your organization should consider. Get MarTech!
Martech
NOVEMBER 28, 2022
Although we hesitate to use the term post-pandemic with any confidence, marketing takes place today in a space changed — perhaps irrevocably — by COVID-19. But the importance of digital marketing looks unlikely to recede. MarTech salary and career MarTech special reports
Martech
FEBRUARY 15, 2023
As I read his book , I thought about how the marketing technology industry has a role in this ethical minefield. This is especially important as marketers and people, in general, are beginning to use powerful technologies like artificial intelligence (AI) that require ethical consideration.
Chief Martech
MAY 4, 2022
we released the global 2022 marketing technology landscape , after taking a year off in 2021. But despite its mind-boggling scale, the martech landscape has always been a sidebar to the real story of how technology is changing marketing. Here they are: Itaú, Martech Stack 2022.
Martech Series
DECEMBER 19, 2022
Liz Carter, CMO at Reputation chats about the key elements that are fruitful to any modern-day marketing strategy in this quick catch up: _. Welcome to this MarTech Series chat, Liz, tell us about yourself and your role at Reputation as its new CMO…. Tweet.
Martech
MARCH 20, 2023
Large enterprises have traditionally seen advertising and marketing technology platforms align into separate stacks and teams. Looking at today’s B2C and B2B martech and adtech systems The B2C firm had understandably made heavy investments in adtech. Get MarTech!
Martech
JANUARY 20, 2023
There are very real dangers in saying “no” in the marketing technology and operations space. But instead of coming to the marketing technology and operations folks, they went with a tool with a free tier like Asana or Trello. Get MarTech!
Martech
MAY 19, 2022
Email has always held a special place in my heart, perhaps because it seems so taken for granted in the digital marketing world. Email marketing platforms and financial activity. Get the daily newsletter digital marketers rely on. Take the 2022 MarTech Replacement Survey today!
Chief Martech
JULY 17, 2022
My friends at MarTech.org recently released their latest Martech Replacement Survey 2022 , where marketers shared which apps they’ve replaced over the past 18 months, what their primary motivation was in doing so, and what were their most important factors in choosing the replacement solution.
Martech
JULY 8, 2022
Every week, we feature fresh job listings for martech-ers, so make sure to bookmark this page and check back every Friday. MarTech Program Specialist @ Federal Reserve Bank of Chicago (U.S. Director of Product Management – Martech/ABM @ Databook (U.S. Marketing Technology
Martech Series
JULY 26, 2022
Improved marketing performance management processes can allow marketers to optimize future spends and budgets while also ensuring better martech choices and investments. Evaluating the success of marketing initiatives serves businesses several advantages.
Martech
MAY 13, 2022
My approach to the marketing technology field has been geared toward focusing on human topics like relationships. Further, it obviously involves marketing acumen, which I’ve picked up on the job. Get the daily newsletter digital marketers rely on.
Chief Martech
MARCH 15, 2022
But there’s no official day on the calendar to acknowledge and celebrate the martech profession and all the wonderful, talented people who work in it. All of these will be completely free, our contribution to the martech community that we both love. Marketing Management
Martech
JUNE 17, 2022
The Stackies are a contest for organizations to submit a visual illustration of their martech stack. My favorite part of the Stackies is observing all the different ways organizations choose to organize and catalog their martech stacks. Marketing Management Marketing Technology
Martech
FEBRUARY 6, 2023
2022 saw notably less funding for marketing technology than previous years, but there were significantly more new product announcements, feature updates and M&A activity throughout the year. Since then, we’ve been publishing our MarTech Innovation Report every quarter.
Martech Series
DECEMBER 27, 2022
Rachel Kavanagh, CMO at Siren discusses a few proven practices that can help marketers drive higher marketing standards: __. With Marketo I consulted for a lot of large and small companies on MarTech. Others have established markets. Tweet.
Martech
AUGUST 2, 2022
At CabinetM we define martech broadly. For us, as a martech management platform, it’s any product that supports developing and managing the customer experience or contributes to acquiring, engaging and retaining customers. Read next: 5 steps to martech stack success.
Martech
MARCH 20, 2023
Having been around the horn as a martech vendor customer, seller, partner and employee, I know how vendor-partner relationships work. At a high level, martech partner programs are created to help vendors expand their reach. You must understand what you want to achieve with your martech.
Martech Series
DECEMBER 29, 2022
Rachel Dillon, EVP Sales and Marketing at Strategus talks about the latest trends in CTV and how it’s impact will define advertising through 2023: Welcome to this MarTech Series chat, Rachel, tell us about yourself and more about your role at Strategus. Tweet.
Martech
MARCH 29, 2023
Marketing technologists see themselves as separate from the marketers they support and they really like their jobs. Those are among the findings from MarTech’s 2023 Salary and Career Survey. Get MarTech! MarTech salary and career
Martech
JANUARY 19, 2023
Discover the tools, technologies, solutions, and strategies that can help you unlock this essential component of your customer’s expectations : Attend MarTech , online March 28-29, for FREE. The post MarTech registration is open! appeared first on MarTech.
Martech
JULY 15, 2022
Based on the 2022 MarTech Replacement Survey , we’ve seen that marketing organizations replaced marketing automation and CRM more often than other solutions , with SEO in third place. From the 2022 MarTech Replacement Survey. appeared first on MarTech.
Martech
MARCH 14, 2023
Looking to create powerful marketing campaigns and better customer experiences? Marketers constantly seek new ways to unleash more power from their martech stack. Register today for “The Next Big Thing in Martech: The Data Warehouse,” presented by Hightouch.
Martech
FEBRUARY 18, 2022
It’s easy to get into the weeds when it comes to agile marketing. After, the practice itself is all about breaking goals, projects and marketing tasks into smaller blocks in order to more efficiently deliver what your team is charged with. Agile Marketing Marketing Management
Martech
JANUARY 10, 2023
Martech bloat occurs when companies accumulate too many marketing technologies without adequately assessing their needs. Companies often fail to realize the full potential of their martech investments due to a lack of understanding and utilization. Get MarTech!
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