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Is A/B testing dead?

Martech

“Today, A/B testing is thriving — it’s been a huge improvement from non-A/B testing,” said George Khachatryan, CEO of AI company OfferFit, in a recent webinar. “At At the same time, the people performing these tests every day recognize that’s it’s a lot more difficult than it may seem.”. Source: George Khachatryan.

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A/B testing is dead, long live A/B testing!

Martech

Odds are, you’re A/B testing. What’s making A/B testing obsolete? Join Scott Brinker, editor, chiefmartec.com and OfferFit’s CEO, George Khachatryan, for a discussion on how new AI methods are displacing traditional A/B testing, and what this means for the test and learn programs you use to maximize customer engagement.

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The Perfect Combination: GenAI and Persuasion Strategies for Unbeatable A/B Tests

Martech

Persuasion is at the heart of so much of what we do as marketers, no matter which channel we’re working in. As marketers, we can be most effective when we understand why we humans do what we do and use that information to help our customers make decisions others make on matters that concern us.

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SiteSpect Named A/B Testing Market Leader in FeaturedCustomers Summer 2022 Customer Success Report

Martech Series

Out of 21 vendors, SiteSpect was named market leader in FeaturedCustomers’ A/B Testing Software category. an A/B testing and customer experience optimization platform provider, named A/B Testing Market Leader in FeaturedCustomers Summer 2022 Customer Success Report. SiteSpect, Inc.

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Kameleoon Offers the Most Advanced Google Analytics 4 Integration for A/B Testing Today

Martech Series

North America’s fastest-growing optimization solution, Kameleoon , offers the most complete native, two-way integration with Google Analytics 4 (GA4) available for A/B testing today. “As early as 2021, Kameleoon has offered a native, two-way integration with GA4 for our customers who made the switch early on.

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Bloomreach Leads in G2 Marketing Automation Scores for Quality Customer Support, Revenue Analytics, A/B Testing, and More

Martech Series

Bloomreach , the world’s #1 Commerce Experience Cloud, announced it leads in customer G2 scores for a number of marketing automation categories against industry competitors. Market Research Analyst, G2. Market Research Analyst, G2. “Everything we do at Bloomreach is in service of our customers. .

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Master the art of A/B testing

Martech

Traditional A/B testing only lets you test messaging, creative and other marketing assets after they have gone live in the market – with no warning of how they will perform. This sometimes leads to falling short on your marketing goals. The post Master the art of A/B testing appeared first on MarTech.