article thumbnail

How Does Marketing Performance Management Boost Your MarTech and Marketing ROI?

Martech Series

Improved marketing performance management processes can allow marketers to optimize future spends and budgets while also ensuring better martech choices and investments. Evaluating the success of marketing initiatives serves businesses several advantages. Enables Better MarTech Choices. Let’s dive into a few.

ROI 90
article thumbnail

Predictable marketing ROI is doomed: The MarTech Conference day 2 keynote

Martech

Marketers must stop looking for a magic “predictable ROI” formula and embrace marketing’s complex realities, says Kathleen Schaub, an expert on modernizing marketing organizations. Dig deeper: How to keep up with accelerating customer expectations: The MarTech Conference keynote. Investors not accountants.

ROI 107
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The 3 Rs of marketing automation: Relevance, response and ROI

Martech

Your customers crave that level of precision in marketing. By mastering the three Rs of marketing automation — relevance, response and ROI — you can give them exactly what they’re looking for. Ready to create marketing that’s as tailored as those Netflix recommendations? Let’s dive in. Quick replies?

ROI 120
article thumbnail

How to measure content marketing ROI and ROE

Martech

As a result, customer experience with content is a top metric of success in many marketing organizations. Customer expectations today are rising at rates that we’ve never seen,” said Anjali Yakkundi, Vice President of Product Marketing and Strategy at Aprimo, at our recent MarTech conference. Click here to download!

ROI 143
article thumbnail

Take back your ROI by owning your data

Martech

Your data is your competitive advantage in an environment where enterprises are working to grab market share by designing can’t-miss, always-on customer experiences. Your marketing tech stack enables those experiences. Click here to view more MarTech webinars.

ROI 102
article thumbnail

More pressure on B2B marketers to prove ROI

Martech

B2B marketers say pressure to prove ROI is increasing, but budgets are not. That is according to a new report from B2B marketing solution provider Anteriad. That means the lucky marketing departments are the ones being asked to do a lot more with what they already have. Not surprisingly Why we care. Nearly all (97%!)

ROI 117
article thumbnail

Discover the ultimate marketing strategy for increased ROI and lead generation

Martech

Register and attend “Maximize ROI and Lead Gen With This Virtual Events Marketing Formula,” presented by Kaltura. Click here to view more MarTech webinars. The post Discover the ultimate marketing strategy for increased ROI and lead generation appeared first on MarTech.

ROI 114