Martech

FEBRUARY 2, 2024

Omnichannel SSP OpenX is launching a Cookieless Deal Library that will allow advertisers to test and activate campaigns across a wide range of alternatives to third-party cookies. This comes, of course, against the background of Google actually starting to allow Chrome users to disable cookies. Get MarTech! Why we care.

Cookies 93

Cookies Ad Inventory MarTech Audience 93

Martech

JANUARY 8, 2024

Google is giving websites the opportunity to request additional time to transition away from third-party cookie dependencies. To address possible compatibility concerns, the search engine has introduced a third-party cookie deprecation trial. However, developers are expected to make the necessary changes by the trial end date.

Cookies 104

Cookies MarTech Advertising Marketing 104

Martech

JANUARY 4, 2024

Google has officially started to phase out third-party cookies. A new feature called Tracking Protection, which restricts third-party cookies by default, began rolling out to 1% of Chrome users globally on Jan. Begin preparing your websites now before Google completely retires third-party cookies in the latter half of 2024.

Cookies 84

Cookies MarTech Advertising Marketing 84

Martech

NOVEMBER 3, 2023

The struggle is real, and it’s here to stay: browser privacy is making an impact on your marketing campaigns. The combination of regulation, tracking prevention technology, and user privacy results in businesses making the wrong decisions from inaccurate and incomplete marketing attribution and customer behavior dashboards.

Cookies 115

Cookies MarTech Marketing 115

Martech

APRIL 16, 2024

Canada, UK, Australia and other regions require notifying users about using cookies at least in your privacy policy or through an opt-out banner if any personal information is being collected. Users are becoming increasingly aware of their privacy rights, opting out of tracking cookies more than ever (call it the fear of being stalked).

Cookies 114

Cookies Marketing Banner Conversion 114

Martech

FEBRUARY 5, 2024

The agreement, one of the first of its kind in Europe, comes in response to Google’s plans to deprecate third-party cookies later this year. But Google ‘cannot proceed with third-party cookie deprecation.’ government’s Competition and Markets Authority. ’ That’s the message from the U.K. As the U.K.

Cookies 99

Cookies Ad Tech Advertising MarTech 99

Martech

MARCH 11, 2024

Martech has exploded in recent years, with over 11,000 solutions available to help marketers automate and optimize operations. However, much of this martech stack is designed to convert prospects into leads and track them through the marketing funnel. We might have a decent operation for the 5% of in-market prospects.

MarTech 83

MarTech Conversion Cookies Brand Awareness 83

Martech

DECEMBER 14, 2023

At right, my sweater made of egg nog, mom’s homemade cookies, plum pudding and fruit cake. ) Cloudinary’s generative AI enhancements to its Programmable Media API and Cloudinary Assets, enable users to edit images at scale and accelerate time to market for their assets. Click here to take the survey Get MarTech!

MarTech 97

MarTech Food Cookies Audience 97

Martech Series

NOVEMBER 8, 2022

With the emergence of physical to digital marketing technology, brands are zeroing in on tools that drive measurable engagement. Experiential marketing made a splashy comeback in 2022. The need to collect and take action on real-world marketing data points has opened the door for Boston startup, Tapple.

MarTech 90

MarTech A/B Testing Conversion Rate Marketing 90

Adweek

JULY 7, 2022

Digital media company Goodway Group has acquired Canton Marketing Solutions, which it will merge with marketing transformation consultancy Control v Exposed to strengthen its martech and data engineering offer as third parties cookies disappear.

Marketing 246

Marketing Cookies MarTech Media 246

Martech

NOVEMBER 8, 2023

Google announced some time ago that the third-party cookie would stop being supported by Chrome before the end of 2024. Join experts from Acquia as they discuss what the end of the third-party cookie means for you and your business. Learn more by registering and attending “ 2024: The End of the Third-Party Cookie.

Cookies 85

Cookies MarTech Marketing 85

Martech

DECEMBER 27, 2023

In the year ahead, consumer and B2B marketers will be focusing on first-party data strategies to replace their dependence on third-party cookies. Those cookies are retiring in 2024. In early January, Google begins testing a new feature that restricts third-party cookies for 1% of its Chrome users.

Marketing 126

Marketing Cookies MarTech Conversion 126

Martech

JULY 27, 2022

Google has pushed back its self-imposed deadline of the end of 2023 for the deprecation of third-party cookies. In January 2022, it abandoned its highest profile alternative to cookies, FLoC, and turned to targeting by Topics. ” Get the daily newsletter digital marketers rely on. The future of addressability. Why we care.

Cookies 123

Cookies Non-Profit Advertising MarTech 123

Martech

OCTOBER 19, 2021

This isn’t news for brand marketers, but I need a fitting intro. At Signals21 this week, we took a deep dive into how Google has cemented plans to comprehensively curtail third-party cookie tracking within the next couple of years, and Firefox, Safari et al. are scrambling to follow suit. Watch the session on-demand.

Cookies 100

Cookies Marketing Entertainment Audience 100

Digiday

FEBRUARY 28, 2023

Marketers are increasingly hemmed in by the rising tide of privacy laws across the globe, plus multinational corporates’ preference for a tighter grip on the technology they use forcing them to seek flexibility.

Cookies 73

Cookies Marketing Demand Side Platform Ad Server 73

AdExchanger

OCTOBER 13, 2022

Tara DeZaoDirector of Product Marketing, MarTech and AdTech“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is.

Cookies 113

Cookies MarTech Media Marketing 113

Martech

JANUARY 19, 2023

A delicate balance to strike — made trickier by the death of third-party cookies, complex user behaviors that vary by channel, and myriad other challenges. Join the ranks of nearly 60,000 marketers who have trusted MarTech since 2014 to equip them with the tools and tips they need to power organizational success.

MarTech 100

MarTech Cookies Marketing 100

Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Marketers will continue to refine their email strategies because the payoff can be substantial. Here are some of the ways marketers will improve their email programs in the year ahead.

Marketing 126

Marketing Cookies Machine Learning MarTech 126

Martech

JULY 28, 2022

Yesterday we reported that Google had again pushed back the target date for deprecating third-party cookies on Chrome. The reason given was feedback from Google Privacy Sandbox participants that they needed more time to evaluate proposed alternatives to cookie tracking. ” Get the daily newsletter digital marketers rely on. .

Cookies 101

Cookies Mobile Ads MarTech Advertising 101

Martech

DECEMBER 8, 2022

The MarTech Conference returns online March 28-29, 2023. As the industry weans itself from cookie-tracking, other data sources are becoming more important. Technology allows marketers to do all of the above, but strategy is also crucial. Get MarTech! The post Interested in speaking at The MarTech Conference in March?

MarTech 122

MarTech Cookies Conversion Marketing 122

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. It employs specialized teams to handle regulated markets such as financial services.

Machine Learning 100

Machine Learning Marketing Healthcare eCommerce 100

Martech

OCTOBER 27, 2023

The concern is that IP addresses, like cookies, can be used to track online activity and create persistent user profiles. The logic is that, if cookies are a threat to privacy, IP addresses are too. Just as they have already deprecated cookies, browsers like Firefox and Safari already have some kind of protection in place.

Cookies 119

Cookies Marketing MarTech Agency 119

Martech Series

AUGUST 11, 2022

Prestigious International Annual Awards Program Recognizes Standout Marketing, Advertising, and Sales Technology Around the World. Prestigious International Annual Awards Program Recognizes Standout Marketing, Advertising, and Sales Technology Around the World.

Display Advertising 79

Display Advertising MarTech Advertising Demand Side Platform 79

Martech

OCTOBER 18, 2022

Data is recognized as the most valuable resource for brands and marketers around the world. third-party cookies), a company’s data compliance does not stop with cookie consent. A DSAR has the potential to touch sales, marketing, information technology and many more departments before landing in the compliance team’s queue.

Cookies 101

Cookies GDPR Communications Information Technology 101

Martech

APRIL 11, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. Good morning, Marketers, and won’t a cookieless world seem strange? I had that thought last week when my Instagram feed suddenly filled with ads for a product I was not remotely in-market for.

Cookies 88

Cookies ROI MarTech Marketing 88

Martech

APRIL 4, 2022

MiQ, a programmatic media partner for brands and agencies, has announced a set of capabilities to support advertising performance in a post-third-party cookie environment. Get the daily newsletter digital marketers rely on. The post MiQ announces post-cookie programmatic package appeared first on MarTech. Identity Spine.

Cookies 93

Cookies Agency MarTech Advertising 93

Martech

JANUARY 4, 2024

TransUnion is a major consumer credit reporting agency that also offers marketing solutions under the TruAudience brand. The intention is to drive more value for marketers from the combined data assets of TransUnion and Neustar, the identity resolution vendor it acquired at the end of 2021. Gauging the enhancements. Why we care.

Marketing 108

Marketing Finance Cookies MarTech 108

Martech

MARCH 6, 2024

Marketers are ready to embrace AI in the retail media space. A majority (53%) of marketers believe AI will “significantly enhance” the way shoppers are targeted and served relevant ads, according to a survey of 200 CPG advertisers commissioned by in-store media technology company Cooler Screens. In your inbox.

Retail 115

Retail Media Marketing Cookies 115

Martech

MARCH 14, 2022

Ever since GDPR was rolled out in Europe back in 2016, the rules for how marketers can collect and use data have been getting stricter and stricter, but the real hammer blow will hit next year. Google is following the lead of Apple and Mozilla, which already block those kinds of cookies in their Safari and Firefox browsers.

Cookies 94

Cookies First-Party Cookies Conversion Impressions 94

Martech Series

SEPTEMBER 12, 2022

Welcome to this MarTech Series chat, Curt, tell us about your journey through the B2B tech market and more about your time at Sharethrough…. Even more prevalent in discussions today is the move away from the reliance the ad tech industry has on 3 rd -party cookies.

MarTech 91

MarTech Cookies Native Advertising Ad Exchange 91

Martech

NOVEMBER 4, 2021

Who is going to really miss cookie-based third-party data? Fishburne’s take: As marketers prepare for the end of third-party cookies, it’s good to remember how inaccurate much of that third-party data is. Forrester found that only 12% of B2B marketers have high confidence in the accuracy of the data they manage.

Cookies 106

Cookies MarTech Advertising Marketing 106

Martech

NOVEMBER 15, 2021

Since the advent of digital privacy laws, marketers have spent many hours re-evaluating their data strategies. These regulations restrict the use of third-party cookies, which in any case will soon be deprecated by Google’s Chrome browser, and those relying on them for customer data collection will have to rethink their practices. “We

Cookies 98

Cookies GDPR MarTech ROI 98

Martech Series

JANUARY 2, 2023

Welcome to this MarTech Series chat, Richard, tell us about yourself and more about your role at Wunderkind…. I started my career at a marketing agency working on incentive programs for IBM right at the time eCommerce was born. What should marketers do more of through 2023 to drive brand value and customer experiences?

MarTech 103

MarTech Retail eCommerce Cookies 103

Martech

APRIL 17, 2023

Spend across marketing analytics and data infrastructure is forecast to grow from $22 billion in 2022 to $32 billion in 2026 in the U.S., That’s according to a new report from Winterberry Group, “From Data to Insight: The Outlook for Marketing Analytics.” The deprecation of third-party cookies. Get MarTech!

Marketing 143

Marketing Cookies MarTech Audience 143

Martech Series

JUNE 30, 2022

Brandon Rae, VP of Sales at Vibrant Media chats about the growth of contextual advertising in this short Q&A with MarTech Series: Welcome to this MarTech Series chat, Brandon, tell us about yourself and your role at Vibrant Media. Marketing Technology News: MarTech Interview with Alex Dean, Co-founder and CEO at Snowplow.

MarTech 97

MarTech Media Cookies Audience 97

Martech

MARCH 18, 2022

As the upcoming spring edition of MarTech approaches , we thought it would be a good opportunity to look at all of the great insights and intelligence shared the last time we put on this show. For the fall 2022 edition of the MarTech Conference, our theme was “Data. Grab your free pass for the Martech Conference.

MarTech 121

MarTech ROI Cookies Entertainment 121

Martech Series

JUNE 10, 2022

Using ultra-personalized Instagram ads, CPG companies are using data and analytics for targeted marketing. Out of all the developments, CPG brands need to embrace a robust martech stack to improve their operations. Thus, the role of Martech. Use of data and analytics. Rapid Growth of direct-to-consumer brands.

MarTech 108

MarTech Manufacturing eCommerce Food 108