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Did martech break B2B marketing?

Martech

Part one: The promise The birth of marketing technology brought so much potential to the marketing department. And martech was about to turn the world on its head. I was a young, freshly minted MBA with a background in computer science, and a two-year stint doing software marketing at IBM. Martech promised: Scale.

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Key SEO trends for 2024 by Wix Studio

Martech

SEOs know that the most valuable career skill is the ability to adapt to change, and there has been an incredible amount of it in the last 12 months. Across the industry, the rate and complexity of adopting AI tools will drive SEO growth and push advantage for audiences that have grown to expect innovation every day.

SEO 109
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Use this tactic to drive revenue on your SEO campaigns by Cynthia Ramsaran

Martech

Right now, marketers are navigating the vast digital marketing landscape, competing in a sea of content and yearning for a strategy that boosts rankings and seamlessly translates them into tangible revenue. Click here to view more MarTech webinars. Finding an approach that incorporates all of this is vital.

SEO 113
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The amazing turning point when martech systems complexity and martech UX complexity diverge

Chief Martech

I expect this will be a transformative year in martech. The Martech for 2024 report we published last month ( video presentation ) covered several of the major trends underway, such as aggregation and composability in stacks — especially in the data layer with cloud data warehouses, lakehouses, and lakes. Welcome to 2024!

MarTech 109
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The journey from journalism to SEO marketing expert

Martech

Sidharth Iyer is an SEO marketing consultant who has worked in marketing for more than a decade. How did you come to be in marketing? And it’s only when I landed in Canada as an immigrant in 2017 that I saw an opportunity to transition to marketing. Get the daily newsletter digital marketers rely on.

SEO 108
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Does your marketing team need an SEO platform?

Martech

Understanding your current marketing processes, knowing how to measure success, and being able to identify where you are looking for improvements, are all critical pieces of the SEO platform decision-making process. Employing people to implement and use SEO platforms is a prerequisite to success. Who will own enterprise SEO?

SEO 107
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Number of women in marketing up, but salary and seniority remain problems

Martech

The marketing industry is in an interesting position when it comes to women in the workforce. Women hold 60% of all North American marketing jobs, according to data from LinkedIn , and women now hold 52% of CMO roles. But modern marketing roles are incredibly diverse in their nature. SEO agencies. based SEO agencies.

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